The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
If you’re interest, you can enrol here:
Tom Walsham, Director of Product, The Working Group (TWG), discusses the different e-commerce marketplaces startups can use to rapidly scale their customer acquisition efforts. He looks at how startups can identify the right channels for their product or service.
The People Decide. In his keynote at the Online Marketing Rockstars Festival | OMR17, Ben Thompson highlights the effect societal shifts have on business models, how these shifts have flipped the distribution/discovery dichotomy for media and the key to standing out in a crowded market.
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At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany to a diversified platform that gives voice to the latest industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Our diversified product portfolio has reinforced our market position as an international event and media brand for the latest marketing trends and insights in Germany and beyond.