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[ TIME STAMPS ]
What is Digital Marketing? 0:00
Is Digital Marketing Easy to Learn? 7:40
What Skills do you Need? 13:04
What are the Job Prospects? 16:14
Taking Your First Steps 19:36
Common Mistakes People Make 25:03
Digital marketing has evolved over the last 20 years or so and is now one of the primary sources for most companies and businesses.
Typically, digital marketing will involve social media marketing such as Facebook, Twitter and Instagram.
Video marketing platforms such as YouTube, email marketing, search engine optimisation, e-commerce, paid online advertising (also known as display advertising), affiliate marketing, content marketing, blogging and more.
Before you start any digital marketing campaign, you should think about what you want to achieve, are you looking to increase sales?
Drive traffic to a website? Build your brand awareness or establish yourself as a market leader?
The best digital marketing campaigns will use a combination of methods to achieve their final goal.
Everybody can improve and broaden their digital marketing knowledge and skillset, and you can start doing that today…. from small business owners to medium and large-scale operations.
Having a wider understanding of digital marketing can only enhance your business or brand, it can also enhance you as a person and potentially help you have a competitive edge over your competition.
This video is purely for educational purposes only. All audio has been produced by SuperDuperFacts.
All images used have been legally purchased from Fotolia, shutterstock or used under the Creative Commons License.
All voice overs produced in London, England and recorded in the SuperDuperFacts recording studio.
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