eCommerce SEO: How to Bring Organic Traffic to Your Online Store

eCommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Today I’m going to teach you how to bring organic traffic to your online store.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/

7 Proven Ways to Grow eCommerce Sales By 50% or More : https://youtu.be/ECFguym4230
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So step one, identify how people are searching for your products on Google.

You got to do keyword research. I want you to go to Ubersuggest, look at your products that you’re selling, type them into Ubersuggest.

It’ll give you suggestions for all the other keywords that people are typing in.

Some of them will be more popular than your keywords, some of them will be less popular.

But it’ll give you an idea of what people are looking for.

If you don’t know what people are looking for, how do you know what to optimize your pages for?

The second step, I want you to look up your competitors in Ubersuggest.

Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who’s linking to them.

Then, I want you to go to the Keywords Report in the Traffic Analyzer.

The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular.

This again will help you figure out what keywords you should be targeting.

Without this, you won’t know where to focus your attention on.

Step number three, I want you to optimize your product pages for those keywords.

I’m talking about include those keywords in the title tag, the meta description, within your product description, right?

It needs to be everywhere, H1 tags. By doing that, search engines will know that you’re targeting those keywords.

The next step, optimize your pages, especially the product pages, for user experience.

Here’s what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords.

Yes, that is important.

But if people get a terrible experience, they’re going to leave your site.

If they leave your site, they’re not going to come back.

Google’s going to notice a high bounce rate.

Boom, your rankings are going to tank, or in some cases, they’re never going to go up because you weren’t ranking in the first place.

But you optimize that user experience. Have beautiful images, have videos that showcase your product.

Have reviews, whether they’re good or bad, just reviews that are transparent.

All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run.

It also helps you rank higher.

Next up, I want you to build links. You already used the Ubersuggest tool to see who’s linking to your competitors, right, based off their top pages.

The next step, continually update your pages.

Here’s the thing that no one really talks about in Google’s algorithm.

Do you know what one of the biggest factors is?

How fresh is your content?

Have you noticed that Wikipedia continually ranks?

It’s because they constantly have people updating their content and their pages.

If you’re not doing that, you won’t rank as high.

Next step, interlink your products.

Cross-link them, cross-promote them together. Not only does that help increase total cart size.

It helps increase the link juice that is flowing to all your pages, so they all end up ranking better.

The next step, make sure your site is mobile compatible.

And what I mean by mobile compatible, don’t just have your site, you know, be responsive and your checkout work on a mobile device.

I’m talking about having your site also load extremely fast.

If it loads fast, you have good page speed, what you’ll find is your rankings for all mobile drastically increase.

Page speed is more important on mobile from everything that we’ve tested than desktop.

So the mobile experience is not just about responsive and the user experience. It’s also about speed.

And speed not only improves conversion rates, but it also improves your rankings.

Last but not least, use schema markups for your product.

Doing this will help your rankings.

You’ll combine all of this, you’ll find that your eCommerce site can rank.

Sure, you should still do paid ads, especially if they’re profitable.

But you should do both. Go after the SEO traffic and paid.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

99.9% Of eCommerce Products Will NEVER Sell Without this! | eCommerce Marketing Strategy

If you want to make money from the web, it’s not as simple as setting up a Shopify store and just generating sales. If it was that easy, no one would be going into an office and working in the normal workforce. Today I’m going to share why 99% of eCommerce will never sell without this. You’ll learn an easy eCommerce marketing strategy that can help you grow your ecommerce sales quickly and effectively.

RESOURCES & LINKS:
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7 Proven Ways to Grow eCommerce Sales By 50% or More (video): https://youtu.be/ECFguym4230

5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates (video): https://youtu.be/_e_0iu54wUQ
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So are you wondering what that one thing is? It’s persuasive copy.

No, I’m not talking about a tool or anything like that. It really is copy.

Just think of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product that you’re selling, but then, they don’t see much.

They just see a few sentences, maybe a picture. You think they’re going to buy? No, that’s why over 95, 98, 99% of your visitors don’t convert.

And it’s why you’re creating eCommerce products, putting them on your store and you’re like, huh, why am I not getting any sales?

It’s because of the copy. You’re not interacting with the person. When you go to a physical store, you’re interacting potentially with a salesperson. That salesperson guides you, they help you, they, oh, you need this size to try on for this shirt?

Oh, this looks good, oh no, that doesn’t look good, you shouldn’t get that, but instead, you should get this.

You don’t have that on the web. So, what do you have to do to convince people to buy? You need persuasive copy.

So now that you know that it’s persuasive copy, let’s go over a few things that you can do to make sure that your copy is truly persuasive.

One, talk about the benefit. It’s not just about hey, I’m selling this product, it’s about the solution that, that product is giving people to their problems.

For example, if you’re selling toilet paper, and toilet paper, the one that you’re selling is so soft people don’t have a rough bum from that, your solution is ultra-soft toilet paper.

It’ll make you feel like your bum is sitting on clouds. I’m making it up. And if your reviews on that page enforce that, you’re going to get more sales, right?

So, you have to talk about the solution and the benefit that your solution is providing.

The second tip I have for you, persuasive copy isn’t just copy. A picture says a thousand words. So, if your pictures are amazing in your eCommerce product, you’ll do really well.

Taking professional pictures, 360 degree view cameras, showcasing your products, all this stuff will help boost sales and conversions.

The third thing, reviews.

The copy isn’t just about how much can you convince people to buy your product, it’s also how much can other people convince others to buy your product.

You need a lot of reviews on your site. Whether they’re bad reviews or good reviews, let them all through because they’ll help tell other people if they should be buying your product.

And the fourth tip when it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides.

Every feature, every nook and cranny of it. Think about any objections someone has when it comes to buying your product.

If you answer all those objections in the copy, you’ll get more sales.

And the last tip I have for you, your copy doesn’t end on your product page. From your checkout page to the thank you page, all of that’s copy.

If you can optimize your checkout page and be like get this delivered to you within two days, emphasizing free shipping, things like that can help boost your sales.

Using a two-step checkout instead of a one-step checkout, that of course, helps boost sales as well.

Doing things like on your thank you page after they checkout, upselling more products and services, that of course, boosts sales.

If you do those things, you’ll start seeing that more of your products will start selling.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#eCommerce #NeilPatel #DigitalMarketing