Core Online Marketing (formerly Core Marketing Strategies) was founded to help small and mid-sized businesses grow by helping them develop, and effectively execute, strategic marketing plans.
As online marketing became increasingly more important as part of the marketing mix, Core decided to concentrate its efforts exclusively on online marketing. This was done because we were able to secure a better return on investment on behalf of our clients.
We still get push back from small and mid-sized business owners and executives; they have previously invested in websites that are not producing results, and they don’t want to participate in social media activities.
To us, online marketing is strategic, and is about engaging with communities of interest in value-based conversations. The key to success is using the right tools, and making a commitment to consistently offering fresh and compelling content.
Based on our experience, online marketing has become foundational to all things marketing. We encourage you to embrace it and accept that this is the way of the future. It is the “new normal”.
If you are still thinking “so what”, ask yourself this question. In five years, will more or less people be searching online for what you have to sell? The answer is obvious.
Core Online Marketing can help you get started on this journey.
Here’s a behind-the-scenes look at the web design process at Oneupweb, a full-service digital marketing agency in Traverse City, Michigan. What do you want to build? Click here to reach out: http://www.oneupweb.com/contact-us/
It all starts with strategy. At Oneupweb, every design decision is grounded in research that supports the goals of our clients. Usability testing gauges how users interact with the design to help our team strategically place elements throughout the page. Next, we construct a sitemap that serves as the architecture for your site. From healthcare to education, each page is specifically designed to meet the unique demands of your very unique business. Next, our talented artists create a number of wireframes to show off the carefully planned vision. The client says, “I love it!” and we’re off to the races. Filling the canvas with high-quality images and actionable text, our design team builds a website that is strategically designed to achieve results. It doesn’t stop there. Our clients are provided a Functional Specifications Document that explains exactly how the new website enhances the user experience and maximizes business leads. The web design comes to life in the development stage, and is thoroughly tested for functionality and responsive design before and after the target launch date. Our clients include some of the biggest names in healthcare, education, e-commerce and franchise and dealer networks. With over a decade of hard work, we’ve built it all. Where we are going next is your choice. So tell us, what do you want to build?