How to Develop Processes for your Online Marketing Strategy

Developing processes for your online marketing strategy (and, really, anything else in your small business) makes your day-to-day more efficient and less hectic from time, organizational, and stress standpoints. Processes typically also make your efforts more effective overall because processes mean you develop a lot of consistency in what you do, when you do it, and how you do it.

The tricky part of developing processes for your online marketing strategy and small business is that the exact method that works for you isn’t going to be the exact method that works well for the next small business owner. So with that being said, let’s look at 7 tips for developing your own processes for the content creation and overall execution of your online marketing strategy.

READ more: https://www.elirose.com/2019/04/online-marketing-strategy-processes/

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

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How to Build a Content Calendar for your Online Marketing Strategy

As you develop your online marketing strategy, you’ll first decide what content you’ll commit to creating, then you’ll choose the best online marketing platform mix for your small business, and then you’ll begin to plan your content for your strategy.

So, once you have your content ideas identified and categorized, it’s time to insert all those content ideas into your content calendar.

Listen in to learn more, including how and why to create a flexible content calendar to work with and why to place your “hard dates” into your calendar first.

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
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Developing your Content Mix for your Online Marketing Strategy

Once you choose your online marketing platforms and have committed to create regular content for your small business marketing, but before you build your content calendar to assist in executing your online marketing strategy, you need to make some decisions on what your overall mix of content is going to be.

This content needs to be both promotional and curated, and should be relevant and complementary to your business and ideal client types. You also need to pull in any upcoming sales, events or seasonal topics, as well as what online marketing platforms and tools you’ll be using.

Learn more here.

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
BLOG: https://www.elirose.com/blog/
NEWSLETTER: http://eepurl.com/c-MZ_L

FACEBOOK: http://bit.ly/2Gc5FAM
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How to Choose your Online Marketing Platforms when Planning your Strategy

The first step in developing an online marketing strategy for your small business is to determine what content you commit to regularly create.

Step two then becomes selecting the right online marketing platforms for your small business. The best online marketing platforms for your business is going to be determined by the content you’ll create, where your customers are, and how much time, resources, and skills you have to give to your online marketing. It’s important to also balance own vs rented spaces online.

Listen in to learn more about choosing the best mix of online marketing tools for you.

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
BLOG: https://www.elirose.com/blog/
NEWSLETTER: http://eepurl.com/c-MZ_L

FACEBOOK: http://bit.ly/2Gc5FAM
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3 Ways to Use Customer Reviews in your Online Marketing

You’ve collected a bunch of wonderful reviews from your customers, so now use those reviews in your online marketing to maximize their value to your business.

3 Ways to Use Customer Reviews in your Online Marketing are:

– Your social media posts. Use the review as the post copy or add the copy into a graphic.
– An Instagram Highlight. Highlights have the longest staying power of any type of social media post and are prominently displayed on your Instagram profile.
– On your website. Ideally, place each customer review on a service or product page that directly relates to that review.

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
BLOG: https://www.elirose.com/blog/
NEWSLETTER: http://eepurl.com/c-MZ_L

FACEBOOK: http://bit.ly/2Gc5FAM
INSTAGRAM: http://bit.ly/2Sul4BT
TWITTER: http://bit.ly/2MV2luk
LINKEDIN: http://bit.ly/2UEDXQ8

Developing your Online Marketing Strategy: Step 1

Here’s why deciding what type of content you commit to creating (and on a regular basis) is the first decision to make when creating your marketing strategy.

It’s tempting to jump into creating your online marketing strategy with the existing online marketing tools you already have in place (social media, blog, online store, email marketing, online advertising, etc). But the truth is, if you aren’t generating the type of content that’s needed to make any one of those online marketing tools a success, they will never be effective for you.

If you’re more of a reader, here’s the blog post on this exact topic: https://www.elirose.com/2018/10/online-marketing-strategy-create-content/

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
BLOG: https://www.elirose.com/blog/
NEWSLETTER: http://eepurl.com/c-MZ_L

FACEBOOK: https://www.facebook.com/EliRoseSocialMedia
INSTAGRAM: https://www.instagram.com/elirosesocialmedia/
TWITTER: https://twitter.com/EliRoseSocial
LINKEDIN: https://www.linkedin.com/company/2035780/

7 Reasons why your Online Marketing Isn’t Working

Ready to throw in the towel when it comes to your online marketing? Do you think your efforts to use social media, blogging, SEO, email marketing and your website are fruitless?

Before you give up, listen in as I cover 7 questions to ask yourself *before* deciding what to do about the future of your online marketing.

– Are you participating in your online marketing?
– Are you consistent with your online marketing?
– Are you utilizing your chosen online marketing methods effectively?
– Have you given your online marketing enough time to work?
– Is your messaging confusing?
– Are you targeting your target customer?
– Do your online marketing methods align with your ideal clients?

To read the full blog post, click here: https://www.elirose.com/2018/09/reasons-online-marketing-not-working/

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Eli Rose Social Media works with small business owners and independent professionals to grow online through social media, SEO, social media ads, and blogging.

WEBSITE: https://www.elirose.com
BLOG: https://www.elirose.com/blog/
NEWSLETTER: http://eepurl.com/c-MZ_L

FACEBOOK: https://www.facebook.com/EliRoseSocialMedia
INSTAGRAM: https://www.instagram.com/elirosesocialmedia/
TWITTER: https://twitter.com/EliRoseSocial
LINKEDIN: https://www.linkedin.com/company/2035780/