This week is the final episode of Online Marketing Weekly. We look at the top 3 most exciting things happening at Mindvalley right now.
1. The Code of the Extraordinary Mind | Vishen Lakhiani | http://www.thecodexmind.com | Free Course with Book: http://bit.ly/1QlSTby
2. Impact by Mindvalley Coming soon: Here is a survey to be on the pre-launch sequence: https://www.surveymonkey.com/r/NHDPBFC
3. Keep an eye out for Mindvalley’s upcoming major branding changes at http://www.mindvalley.com and http://www.mindvalleyacademy.com
Want more Mindvalley juice? To learn more visit http://bit.ly/1YEpAXR.
WHAT IS THE MOST IMPORTANT THING IN YOUR INSTAGRAM MARKETING ONLINE BUSINESS? The easiest way to building a business online is with instagram marketing. Here I show you why and how to do it! Dont forget to SUBSCRIBE👉 http://smarturl.it/OnlineCEOsYT 👈
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Basing your brand design choices on your favorite color from childhood or how you decorate your house is kinda like a restaurant refusing only serving dishes its waiters like or dislike. “Oh, I’m sorry, ma’am! I can’t serve you the salmon because I just don’t like it.”
ABOUT THE SHOW: Awkward Marketing is a business comedy show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.
ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)
Today, Rachael is back outside the Windy City with her husband, daughter, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at https://www.rkaink.com/
It’s only day 6 of the #14daychallenge with Ray Higdon and I’ve got some huge takeaways to share with you.
Reach out to me on Facebook Messenger if you want to have my notes from the challenge for free or if you want to learn more about Seed-Nutrition 👉🏻 http://m.me/JanineHinnawy
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WATCH IN HD: Today we’re talking Marketing Tips for Online Boutique Owners and how to increase your store’s sales & conversions by implementing a few tweaks. Mastering effective Marketing tactics can be difficult for small business owners and will be an ongoing learning experience but hopefully, this video helps! #MarketingTips #OnlineBoutique
⚡️VIDEO CLIFF NOTES:
#1 Implement Design That is Conversion Friendly – Your digital storefront/website should have cohesive branding, function design, and have call to actions that make it easy for the customer to buy.
#2 You Need an Email Marketing Strategy – If you want to make money 💰 you need a direct line to the traffic (people) who are visiting your site. Using follow up emails, lead magnets and re-targeting help ensure your marketing activities go uninterrupted. Thus, increasing your odds of converting visitors into paying customers and keeping your brand top of mind.
#3 You Have to “Pay to Play” – Yes, there’s enough pie 🥧 for you to have a piece. But organic traffic and free marketing tactics will only get you so far. You will need to invest your hard earned cash 💵 into branding & paid advertising opportunities to extend your reach. Investing in paid Adverts also gives you the opportunity to analyze data related to your target market so you can improve how you market to them.
// 💕 Try Out My Favorite Design Tool (Canva)
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Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing.
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
Global reach – a website allows you to find new markets and trade globally for only a small investment.
Lower cost – a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
Social currency – digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency – being passed from user to user and becoming viral.
Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing have the potential to add up to more sales.
This week we will look at fixing your content marketing strategy; SMS marketing and how it can compliment your mobile strategy; and building authenticity with every single one of your visitors.
For hundreds of powerful ideas for entrepreneurs visit http://bit.ly/1UIK1kP.
1. 6 Ways your Content Marketing Might be Broken | Neil Patel | Quicksprout | http://bit.ly/1QfOLgl
2. SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy | Brian Patterson | MarketingLand | http://mklnd.com/1ZBAE7A
3. Connecting with website visitors in an authentic way | AJ Agrawal | Inc.com | http://bit.ly/1Quk20X
Want more Mindvalley juice? To learn more visit http://bit.ly/1UIK1kP.
On this episode of #AskSwenk, we’ll cover: what to do when your agency has outgrown a client, knowing when and how to start your own digital agency and whether you should outsource your content writing.
This Week’s Questions:
(0:21) Jojo asked: “My question is, how far do we need to go for these clients before it is time to think about politely passing them off to a more suitable freelancer or smaller agency? I appreciate that they were part of our business growth up to this point, but some of these clients are “loss-making” for us and get in the way of other work.”
(2:46) Nancy asked: “When will I be ready to start an agency? Should I start one now and leave my job?”
(5:25) Enoch asked: “Do you think outsourcing content makes you more productive?”
#AskSwenk (LIVE) Sunday 9pm EST :
Q&A from my digital agency audience
(Digital Agency Interviews)
Other Great Digital Agency Resources