🔥 Do you want to enhance your CV and career in marketing?
I share my favorite online training source and key certifications you can take to improve your skills and gain new ones.
Let’s here it for… Hubspot Academy! 👏🏻📣🎉
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A CAREER IN DIGITAL MARKETING IN 2019: http://bit.ly/2Xd2Bbq
HOW TO GET A CAREER IN MARKETING WITHOUT A DEGREE: http://bit.ly/marketingdegreeYT
HOW TO CREATE THE PERFECT RESUME: http://bit.ly/2OiIvtJ
DAY IN THE LIFE OF A DIGITAL MARKETING MANAGER: http://bit.ly/2WebUYw
Sign up now at https://www.futurelearn.com/courses/digital-marketing. ‘Digital Marketing: Challenges and Insights’ is a free online course by the University of Southampton available on FutureLearn.com.
This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.
What will I learn and how might this benefit me?
We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, we examine the implications of these developments for both marketers and consumers.
Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with.
Week 2 will discuss developments in the technologies we use and the relationship between “online” and “offline” – is this still a meaningful distinction?
Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets.
What will the learning experience be like and what will be expected of me?
The course will take place online and will consist of a variety of videos, articles, discussions, quizzes and activities based on your experience.
You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course.
You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.
At FutureLearn, we want to inspire learning for life. We offer a diverse selection of free, high quality online courses from some of the world’s leading universities and other outstanding cultural institutions. Browse all courses and sign up here: http://www.futurelearn.com
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. Take this course for free on edx.org: https://www.edx.org/course/online-marketing-strategies-curtinx-mkt5x
ABOUT THIS COURSE
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.