online marketing for beginners, online marketing definition and principles

online marketing for beginners, online marketing definition and principles. Launching a business is difficult. It’s always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that’s been woven. Without it, gaining traction for your online business could be futile.

While most people are caught spinning their wheels, focusing on efforts that provide them with little to no traction, successful online marketers know that there are three fundamental principles that must absolutely be adhered to in order to achieve long-term results on the Web.

These principles provide the basis for success across the board in areas such as search engine optimization, social media marketing, sales and email marketing. Wield these three principles and interlace them into everything that you do, and success will eventually be within reach.

The biggest problem? The prevailing mentality seems to be one of doing the least amount of work for the greatest return. It’s either born from sheer laziness, which is partially a product of our culture, or one of the expectation of convenience and instant gratification.

We want what we want, when we want it, and we’d like that to happen right now, wouldn’t we? Who wants to wait around for weeks, months or even years at a time to see their labor bear fruit? Not many people have the patience and wherewithal to see things through, but we all know that things don’t happen overnight.

When it comes to marketing any business online, we need to put in the sweat equity. We have to do the work. There’s simply no way around it. But it isn’t just about working hard, we also have to work smart and do things the right way, not the easy way.

The truth? When it comes to online marketing, you either have a lot of money or a lot of time. If you have both those things, then you’re in luck since you’ve likely hit the jackpot somewhere along the road. But the large majority of folks have either one or the other, and that’s usually more time than money.

How you spend your time, will largely dictate your ability for success when it comes to online marketing. Will you try to wield quick fixes to chase the all-mighty dollar? Or, will you build inherent value into your offerings?

While the delicate balance of time versus money is nothing new, if you want to succeed with online marketing you have to do things the right way while using the precious little amount of time you have wisely.

In total, there are three fundamental principles that online marketers need to both understand and adhere to. Whether you’re an entrepreneur at the earliest stages of business, a startup knee-deep in sales and marketing, or a veteran business owner or manager, these three fundamental principles should be driving every online-marketing decision you make.

marketing 101, understanding marketing basics, and fundamentals

marketing 101, understanding marketing basics, and fundamentals. marketing refers to the activities of a company associated with buying and selling a product or service. it includes advertising, selling and delivering products to people. people who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.

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Online Marketing Strategies | CurtinX on edX

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. Take this course for free on edx.org: https://www.edx.org/course/online-marketing-strategies-curtinx-mkt5x

ABOUT THIS COURSE

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

understanding online marketing basics and fundamentals

understanding online marketing basics and fundamentals. Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.