Scott Galloway, A critical look at digital advertising and the world beyond – OMR18

A critical look at digital advertising and the world beyond – watch Scott Galloways (Prof. NYU Stern School of Business) OMR18 keynote, as he revisits his predictions from his keynote two years ago and makes some new ones in the light of todays events. Scott takes no prisoners when talking about big players like Facebook, Google and Amazon.

Scott is the best marketing speaker in the world. Period. He’s a major source of inspiration for us because he shoots straight, is a fellow mover and shaker, a major name on YouTube and, above all, because he constantly surprises us. Scott describes the ins and outs of the marketing world in his own unmistakable style. You need not share all of his opinions, but listening to him rant is simply a pleasure.

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Prof. Scott Galloway, NYU Stern School of Business – Online Marketing Rockstars Keynote | OMR16

Scott Galloway (Professor at the New York University Stern School of Business and Founder and Chairman of L2 Inc. Brands) holds the keynote at the Online Marketing Rockstars Festival 2016 | OMR16 in Hamburg.

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At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany, to a diversified platform that gives voice to the latest industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, bi-weekly video briefing, monthly reports, jobs portal, and many more. Our diversified product portfolio has reinforced our market position as an international event and media brand for the latest marketing trends and insights in Germany and beyond.

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DCD2016 – Florian Heinemann: Wie sich das Online-Marketing in Zeiten von GAFA wandeln muss

Wer sich im E-Commerce-Markt langfristig erfolgreich gegen die Konkurrenz von GAFA (Google, Amazon, Facebook, Apple) positionieren will, kommt um eine effiziente Marketing-Strategie nicht herum. Das Hauptproblem ist, dass GAFA in der Regel die User, die einen Shop betreten, besser kennen als der Webshop-Betreiber selbst und dieses Wissen zusammen mit ihrer ihre große Reichweite, der hohen Login-Quote und der geräteübergreifenden Präsenz perfekt einsetzen können. Was die Konkurrenz zukünftig dagegen noch tun kann, thematisiert Florian Heinemann in seinem Vortrag.

Philipp Westermeyer, CEO & Founder OMR – Online Marketing Rockstars Keynote | OMR17

“The State of the German Internet”
In his keynote at Online Marketing Rockstars Festival 2017 | OMR17, Philipp Westermeyer confronts the audience with the questions,
What is the current state of the German online industry? Which companies are poised to make a major breakthrough? How do German companies fare compared to their major US counterparts? We set out to answer these questions and more in our OMR market study “State of the German Internet.”

Full Slidedeck here: https://www.slideshare.net/OnlineMarketingRockstars/online-marketing-rockstars-state-of-the-german-internet-2017

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At OMR, we see ourselves as an online marketing platform for industry professionals by industry professionals. In just over 5 years, we have grown from one-day workshop in Hamburg, Germany to a diversified platform that gives voice to the latest industry-wide trends and innovations. Our range of products include the annual OMR Festival with big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Our diversified product portfolio has reinforced our market position as an international event and media brand for the latest marketing trends and insights in Germany and beyond.

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