Die Rheinwerk Online-Marketing-Konferenz 2019

1 Tag, 3 Tracks und 18 Speaker zu Trendthemen, die Online-Marketer bewegen – das war die Rheinwerk Online-Marketing-Konferenz 2019 https://www.rheinwerk-konferenz.de/. Im Kölner DOCK.ONE trafen sich die Experten der Branche zu einem gehaltvollen Austausch mit dem Fachpublikum. Im Fokus der ganztägigen Veranstaltung standen Strategie & Analyse, SEO & Performance sowie Social & Content.
Hier geht’s zum Recap: https://www.rheinwerk-konferenz.de/recap/

Die Speaker und Themen:
Andreas Berens – Content-Marketing
André Morys – Conversion-Optimierung
Anne Grabs – Social Media
Christian Solmecke – Online-Recht
Florian Litterst – Facebook Ads
Gianna Brachetti-Truskawa – Website-Relaunch
Guido Pelzer – Google Ads
Jan Stranghöner – Facebook Ads
Dr. Kerstin Hoffmann – Keynote
Prof. Dr. Mario Fischer – KI im Marketing
Michael Janssen – Webanalyse
Nico Zorn – E-Mail-Marketing
Olaf Kopp – Marketing-Strategie
Petra Sammer – Storytelling
Sebastian Erlhofer – SEO
Susann Ermes – Pinterest
Tomas Herzberger – Growth Hacking
Trajan Tosev – Instagram

Digital Cuts Online Marketing

La vision de Digital Cuts transforme le référencement web traditionnel: nous plaçons les utilisateurs et les robots des moteurs de recherche au centre de la stratégie. Notre travail prouve l’immense potentiel commercial d’une approche ciblée sur les deux. Cette symbiose innovante est la clé pour permettre à nos clients de dépasser leurs objectifs de ventes et notoriété. Notre mission est de sensibiliser les entreprises avec une présence internet à maîtriser l’impact du référencement: un sujet primordial qui est une source de revenus, pas un coût.

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Ryan Deiss spricht in diesem Video über die neusten Marketing-Trends aus Amerika. Er ist der Gründer und CEO von DigitalMarketer. In den letzten 36 Monaten haben Ryan und sein Team über 15 Millionen Dollar in Marketingtests investiert, Dutzende von Millionen von Unique Visitors generiert, weit über eine Milliarde E-Mails verschickt und etwa 3.000 Split- und Multivariantentests durchgeführt. Ryan ist auch ein sehr gefragter Redner und Berater.

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Ep. 19 Online Marketing Predictions For 2019

My Site: https://www.taylortimothy.com

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My Podcast: https://soundcloud.com/user-394264361

Introduction To The Marketing Lyfe Podcast Ep.19

Episode 19 of the marketing live podcast. Today we’re going to be going over some marketing things that are going to be happening and my predictions for 2019 as far as the online marketing course goes. I am cranking on a guys, it is taking a lot of time so I wanted it done by the first but obviously it didn’t happen but I’m going to keep cranking on it and hopefully we’ll have it done by the end of this month. So let’s dive into episode Number Nineteen, the 2019 marketing prediction.

So we’re going to over six things today in this podcast. We’re going go over website, facebook ads, Youtube ads, paid ads, email campaigns, and of course quality content and how it trumps content in general. So let’s dive in to this podcast.

Mobile Friendly And Simple Website

So basically going over your website, what is so important about your website? One of the big, big things here in 2019 is obviously mobile usage is continuing to increase. So basically you need to make sure that your website is mobile friendly. You need to make sure it’s clean and simple and it you need to make sure it’s telling your customers what to do. A lot of times companies in general going, they custom code their websites and it just causes grief, pain and heartache. I kid you not guys, I’ve worked with a lot of different companies and everyone that’s come to me has had a crappy website. It’s not mobile friendly, so make sure your clients, make sure your business and everybody’s website is just crushing it, mobile friendly and loads fast.

Targeting The Right Audience With Facebook Ads

The next thing I want to go over his facebook ads. Now, facebook ads, they are going to continue to increase in cost if you’re not being creative, if you’re not targeting the right audiences and if you’re not remarketing to people and if you’re not using video ads, so what do I mean by being creative? Find fun ways to be creative and fun. Be Yourself, be very transparent and make your ads fun, engaging and creative. If you guys want some simple examples, go check out like Russell Brunson. Go check out some of the stuff I’ve posted on my blogs. I’ve, I can show you guys some simple creative ads that work. The best thing is is if you want to find your target audience, go in and schedule and plan out who you’re going to target, so I say be smart with your targeting, be smart with your research and go in and make a game plan and this is going to help lower your cost per conversion and your facebook ads are going to perform better. So if you use the audience insight tool inside of facebook, it’s a simple way that you can learn more about your target audience and you can definitely cut that per conversion down.

Retargeting Facebook And Instagram Audience

The next thing I want to talk about is actually remarketing on facebook and instagram. Basically you need to be going in and retargeting people that have engaged with your content. So what I mean by retargeting, delivering an ad to them, again, that has a different offer of your product or service. So basically anybody that has liked your page is watched your videos, visited any of your websites. Basically you have the ability to go in and re target them. Currently I’m running a campaign that’s retargeting and it’s actually cut the cost per conversion and half, so making sure that your remarketing across all the platforms on facebook and instagram. This is going to help keep your cost per conversion down.

Running Video Ads On Social Media Platforms

The next thing I want to talk about is video ads, so video ads. Basically video ads have been one of the highest converting tools across the board, so if you’re not running video ads over image ads, you need to be testing this and seeing what works best for your business. So a lot of times people are liking to watch videos. Videos are more engaging than actual images in the long run, and it’s also gonna help build brand awareness for your business. So make sure you guys are using video ads for your business to generate leads and sales for your business. And that’s going to wrap up the section on facebook and instagram. Next thing we’re going to be going over Google ads. In my opinion, these things are always going to work if you guys are Super Smart with your keyword research, so keyword research is going in and making sure you’re going after keywords and terms that are relevant to your business, so making sure that you’re using specific key words and being very strategic with how you’re using your keywords is going to be super effective in 2019.

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