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Digital Marketing in Surat, Gujarat, India 2015 – ETC Academy

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Wat is Zoekmachine Optimalisatie / SEO? Internet Marketing Tips van

Mijn naam is Jim de Kock van en ik ben hier om te vertelen wat zoekmachine optimalisatie ongeveer inhoud en waarom het nu eigenlijk zo belangrijk is.

0:15 Wat is SEO / Zoekmachine Optimalisatie
0:48 Onpage SEO / Interne Zoekmachine Optimalisatie
1:12 Offpage SEO / Externe Zoekmachine Optimalisatie
1:43 Keyword Research / Zoekterm Onderzoek

2:22 Onpage SEO / Interne Zoekmachine Optimalisatie
5:54 Offpage SEO / Externe Zoekmachine Optimalisatie
8:48 Keyword Research / Zoekterm Onderzoek

Uw website op Pagina 1 van Zoekmachines met OZM:

Wat is zoekmachine optimalisatie?

In principe is dat alles wat wij doen om ervoor te zorgen dat Google jouw website zo relevant en aantrekkelijk vind dat Google besluit jou hoger in de rankings te plaatsen op de zoektermen waar jij voor wilt ranken.

Dat kunnen we op een aantal manieren doen, het is eigenlijk een gigantisch onderwerp en er zit een gigantische wetenschap achter en je moet er vrij veel kennis over hebben om hier als expert eigenlijk mee aan de slag te kunnen. Ik zal even een snel overzicht geven waar zoekmachine optimalisatie allemaal uit kan bestaan.

Ik heb het onderverdeeld in drie dingen namelijk: onpage SEO dat is interne zoekmachine optimalisati, alles wat te maken heeft met jouw eigen website. Dus de content, de afbeeldingen en hoe jij linked binnen je website dat is onpage zoekmachine optimalisatie. Het tweede onderdeel is offpage zoekmachine optimalisatie, dus externe zoekmachine optimalisatie. Dit heeft te maken met de kracht en de hoeveelheid van alle links buiten jouw website die verwijzen naar jouw website. Dus iedereen die naar jouw website verwijst met een link.

Ook heeft het te maken met social media signalen. Social media is wat zoekmachine optimalisatie betreft in de afgelopen maanden een stuk belangrijker geworden, het is belangrijk om goed te weten hoe je daarmee om moet gaan. En het laatste onderdeel is waar het allemaal juist supergoed kan beginnen of juist helemaal de mist in kan gaan namelijk keyword research oftenwel zoekterm onderzoek. Hierbij komt een stukje concurrentie analyse bij kijken en dat houd in, welke zoektermen zijn er populair? Waar wil jij voor ranken? Hoeveel concurrentie is er? Hoeveel mensen zoeken er naar dit zoekwoord? Decombinatie van deze factoren brengt ons tot de beslissing of het nou wel of niet een goed idee is om deze zoekwoordne te gebruiken. Klinkt heel ingewikkeld maar het valt best te begrijpen en ik ga een poging wagen om het jullie allemaal uit te leggen. Let’s go!

search engine optimization
Zoekmachine optimalisatie
social signals
onpage seo
offpage seo

Online Marketing Made Easy

There are a lot of ways to drive traffic to your website online.
If you’re looking for ways to make online marketing just a little bit easier take a look at our video about online packaged services.

You can choose to promote your business on

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-Social media websites like Facebook, LinkedIn, Google+ and Twitter

-Video search engines like YouTube, Vimeo or popular blogs and websites that already get a lot of traffic.

Deciding which path to take is overwhelming to a lot of people who just want to get leads from their website. The most common question we get is what is the best mix of all of those possibilities for my business?

Should I do SEO or Social Media? PPC or Video ads? Maybe SEO and PPC? Is my website in the right shape for SEO? When you’re deciding how to spend your marketing budget, selecting the right solution is critical.

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The most popular combination is mix of sponsored traffic which can include advertising on several platforms like Google, Facebook, Twitter and Youtube; and SEO. Sponsored ads bring immediate traffic to your website so you can start feeling the benefits right away, while SEO builds up your rankings so that the number of visitors you are getting increases continually over time
Here’s a quick overview of our pre-packaged solutions:

Our SEO packages help you climb up in the rankings and get found for the right search terms. Packages combine content development, website optimization, social media, local listing profiles and more.

Our Social media packages are designed to present you as an expert in your industry and ramp up your content marketing efforts. They share premium quality articles about your expertise, professional images to grab attention, and even insightful blogs to draw traffic back to your website.

These packages give you a quick and easy way to kick start your online marketing or build on what you have without spending weeks on strategy development. While the phrases and targeting may change for any website, our process stays the same. And the process works.

We’ve worked with over 10 000 customers in over 30 industries and helped them to achieve their goals on Google. We know exactly what it takes for you to get the leads you need.

A shocking fact: only about 1 in 10 small businesses have figured out how to use social media or online advertising to market their product effectively.

Our packages take the guess work out of it, offering you quantified services, detailed reporting, live customer service and in-house consultants.

Our goal is the same as yours. We want to bring more quality visitors to your website and help you turn them into new leads.
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