In this video I outline which online marketing activities you should be doing and how much time you should be dedicating to each so that you start to see a boost in your business brand.
This video covers:
– content strategy
– EDM templates
– keyword research
– reviewing website performance
– social media planning and writing
– copywriting blogs and articles
– website maintenance
– Google My Business
– SEO activities
To read our blog post about Online Marketing click the link https://www.profiletree.com/what-is-online-marketing/
What Is Online Marketing?
To explain online marketing, we must first understand the Internet (also known as the World Wide Web) which is a network of connected computers that spans across the globe. It allows for effective communications regardless of the distance between the users and this is why it is incredibly powerful. Online marketing targets customers with relevant interests to ensure that it reaches a relevant audience. The effectiveness of it comes from the fact that it is cheap compared to the number of views it generates. Online marketing definition may be seen as the utilization of the Internet to reach a global audience either through one-way communications (web ads and search engine optimization) or interactive communication through social media.
Here are the benefits of Online Marketing in comparison to other traditional marketing mediums:
1- Your product reaches a global audience
2-Your products reach people with relevant interests
3-Relatively cheap when compared to other physical mediums
4-Increases Brand Loyalty through interacting with customers
5- Constant exposure to a brand boosts Brand recall
6-Reliable location for business updates
The simplest type of online advertising which involves the use of banner advertisements on 3rd party websites usually through Google Ads. In order to avoid intrusions on the user’s experience, the banners (still or animated) are on the sides of a page. It is considered to be the first adaptation of the traditional Out of home advertising into the technological age. Viewers of the ad may choose to click on it if they are interested.
2-Search Engine Marketing
This requires a proper understanding of how search engines rank pages to maximize the traffic to your website. This is one of the most essential mediums for natural growth of your online entity. All views in this case are interested in what you have to offer. This method involves adjusting your content in order to please search engine algorithms to ensure that you rank high on a results page.
3- Social Media Marketing
Arguably the most important Online Marketing Tool due to its incredible flexibility. It is for interacting in order to gain favor (brand acceptance) or to remain competitive. It is of no doubt that online recommendations are the natural evolution of word of mouth marketing, which is essentially the ultimate marketing goal of any business. It provides the most exposure; however requires the most amount of effort.
There are several social media websites, each serving their own function. A Facebook page is essential to show the amount of people who liked your product. Twitter may be used for more instant interactions with the customer base as well as a chance at viral tweets with these tools at hand. There are several more uses of social media for marketing
Examples of Online Marketing Success
By now you should have a general idea of what is online marketing and it’s uses. To further convince you of it’s benefits, let us observe some stories of success. These companies had a clear understanding of what is online marketing which allowed them to generate massive amount of exposure for their business.
A company that allowed car owners to temporarily work as private drivers. It is of no doubt that Uber struggled to integrate into society when it started, but through vigorous online campaigns, their vision became real through many promotions and their reliance on electronic “word of mouth.”
A company that allowed users to rent their apartments to people visiting. It completely relied on user generated posts and images of these apartments. Their huge success may be attributed to sharing a common interest with their users. Despite governmental pressures, the company survived due to gaining the support of people.
Read More on the Blog https://www.profiletree.com/what-is-online-marketing/
Profiletree Video Marketing Services
How to do Online Marketing using Video. Find out more at:
http://30secondvideomarketing.com/ or Call: 303-501-9250
Video marketing, particularly on YouTube, has become very effective in recent years and is now acknowledged as one of the most affordable marketing tools available. This is especially true when video marketing is compared with traditional website Search Engine Optimization. Naturally traditional SEO is still an effective way to drive potential customers to your website however, the competition to rank your website on page one has grown extremely intense over the last several years. In contrast, digital video marketing remains an essentially untapped resource and it is still relatively easy to rank your videos highly in the search engine results. This is especially true since Google adopted the use of ‘universal search’ which displays search results from a number of different ‘media streams’ into the main results page. For example, with any given keyword term, Google may now show returns from video results, news results, image and shopping results, as well as traditional website results.
How to do Online Marketing using Video
Here is an idea of just some of the significant marketing benefits you will get when using digital video media to promote your products or services. Here are just some of the attractions of using digital video marketing:
1 — Cost effectiveness. As mentioned before, one of the biggest advantages of using digital video media is the high return on investment. Video production is actually much less expensive than you might imagine, and getting your video to rank high on the search engines will not require nearly as many resources as getting your website onto page one of the SERPs. As a result, you will not need to invest nearly as much into your video marketing campaign as you would for a comparable website SEO campaign.
2 — Zeroing in on a very targeted group of potential customers. One of the main reasons that video promotion is so powerful is because your targeted potential customers are very likely to be willing to watch a short video as opposed to reading through a long website page. As you may know, gaining the interest of your market is already half the battle, and videos can help win them over and make it more likely for them to buy the products or services that you’re offering.
3 — Allows you to add a personal touch. As you’re probably aware in marketing, trust and image plays a huge role in whether a customer will buy your product. With a video, you will be able to put a face behind the brand, which actually increases the amount of confidence people have in your goods or services, which in turn can lead to a higher probability of making more sales.
4 — Allows you to reach a broad audience. A lot of people already use YouTube for all sorts of reasons, so you have a ready built in market who you can reach without any difficulty. Recently YouTube has taken over the number two spot for search engine use and is now ahead of Yahoo! and Bing.
5 — Online video promotion can also be used as a highly effective lead generation and pre-qualification sales tool. This is because a company sponsored video can create a much better active response from a potential customer in comparison to them having read similar text on a web-page.
6 — YouTube has its own a built-in Analytics tool that allows you to extract a great deal of important data. The YouTube Analytic tool will not only give you deep insight into the total number of views your video is receiving but will also supply you with detailed information of the demographics of your audience.
Video is an extremely affordable way to get your business in front of potential new customers and increase revenue. Creating a Video Ad is easier than you might think and is a very cost-effective way to promote your business. Contact us today at 303-501-9250 for a Free no-obligation phone consultation.
Online brand building resources: https://www.upreports.com/blog/build-brand-identity-online-100-tips-ideas/
Digital marketing case studies and success stories:
Email us at hello@upreports to discuss your business goals and get best price for SEO, digital marketing, social media marketing, and business growth.
Major video highlights on digital marketing for small businesses and beginners.
1. Google my business
It is a free tool from mighty Google which helps businesses build their presence on Google Search and Maps. Listing your business on GMB is pretty easy. All you need is a Gmail ID to get started.
Why Google My Business is important for small business owners?
The most important place people are using today to look for products or services is Google Search and Maps.
How to use GMB to grow business?
You can promote events, products, services, and offers using GMB posts feature. Make use of this amazing feature to grab the attention of potential customers.
Using online reviews, you can build authority of your business. People can review you on GMB.
2. create a website
Why does your business need a website?
A website is digital home of your business. A website is a representative of your business online. It provides information about your business, products, services, expertise and everything else important.
3. Create social media profiles:
One out of four humans has a facebook account. Since billions of people are using social media websites, why not use these platforms to promote your business.
Social media sites help business owners connect with potential customers and creates window of promotion on a personal level. Facebook, Instagram, Pinterest, and Twitter are some popular social media profiles.
4. Start creating content :
focus on creating and distributing content which is valuable, relevant and consistent. Only such content will attract people towards your business.
5. Get on review sites:
90% of consumers claim that online reviews influence their buying decisions. People are more likely to purchase a product or service that has already been recommended by others.
This marks the end of our video on Online marketing basics for small businesses. If you have more questions on digital marketing, share them in the comments section and Team Upreports will answer them. Need help in taking your business online but don’t have time? Don’t worry, we will do it for you! Send us an email at firstname.lastname@example.org to connect with us.
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Adiguru Services providing the Digital Marketing Services in Hyderabad. We are Specialised in Search Engine Optimization, Search Engine Marketing, Pay Per Click, Social Media Optimization, Social Media Marketing, Email Marketing, and Content Marketing.
If you are a new business looking to find out how to do online marketing, then this video will introduce the indispensable online marketing platform, Builderall which is available to its users at a fraction of the monthly price that an online marketer would be set back if the cost of the tools available in Builderall were instead sourced elsewhere via various other platforms.
Builderall has a drag and drop website builder which will enable you to create professional looking websites using optimized templates, an autoresponder, a selection of high converting sales funnel templates and many, many more online marketing tools.
You can get a 7 day free trial of this all in one marketing platform here.
If, in addition to building your website and marketing your own product, you would like to become a Builderall affiliate and market Builderall to others as well as marketing your own product you will be able to join the 90 day challenge and get free online digital marketing training to find out how to do digital marketing, via a video course.
Here’s the link to join the, “90 Day Challenge.”
For ongoing digital marketing tips, tools and training join me at my Whizz Online Marketer Facebook Group http://bit.ly/2SNaPsx
I’ll be making many more videos to give you little gems for your online marketing activities over the weeks and months ahead so do subscribe to the channel.
Learn the real truth about online marketing and what it takes to be succesful online, with real tips and honest methods that really work!
In this video, you will learn which social platforms are best for beginning online marketers, the best type of content to post on these platforms, how to get traffic to you site and offers and so much more.
You can also visit this blog to learn more about online marketing guys http://bestonlinecashsolutions.blogspot.com/