Presentation at On The Edge Reading, 24th September 2014.
How Silverstone’s New Digital Approach Gained Them Pole Position with Sibbs Singh and Hannah Bodley, Marketing Director, Silverstone Circuits
– Unlocking the data to understand customer behaviour patterns
– How to recognise, and better serve, your customer
– Why a “mobile first” strategy was crucial fro Silverstone
– Their focus on integration, responsivity and commitment to a data driven approach
– What’s next for Silverstone’s customer-centric approach
