3 Digital Marketing Challenges in 2019

3 top challenges around digital marketing in 2019 relate to: disruption, cannibalization and measuring ROI. Goutam Challagalla, professor of marketing & strategy at IMD business school shares his concerns in this short video. To learn more about the teaching of professor Challagalla and IMD’s Digital Marketing Strategies program, visit: http://www.imd.org/dms

Master the skills of online-offline marketing with our Digital Marketing Strategies program

Watch Prof. Goutam Challagalla in action at top-ranked business school, IMD. Learn more about his Digital Marketing Strategies program at www.imd.org/dms