3 Reasons Why You Should Stop Copying Your Competitor’s Digital Marketing Strategy

You have competitors who are larger than you, so shouldn’t you just copy their digital marketing strategies if you want to succeed? NO!

Hey everyone, I’m Neil Patel and today I’m going to share with you why you shouldn’t copy your competitors business plan.

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#1: You don’t always know what’s happening with your competitor’s business

For example, just because they have a similar product to yours you don’t necessarily know why people prefer their product over yours. Online marketing is really tricky this way.

There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can’t, right?

#2: People make their changes based on opinions.

You don’t want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don’t necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That’s why I use CrazyEgg whenever I make changes on my website. I’m continually using it to run split tests. If I just copy someone it’s not necessarily going to work for me. I got to run tests to see what works for my audience.

#3: You’re different than your competition.

You need your own unique selling proposition especially with social media marketing. If someone’s already bigger than you copying them won’t make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition.

So, for example, if they’re a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald’s. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald’s. Well, on the flip side, if you work with me, you’re ging to talk with me.

You get that personalized experience, right? That was my unique selling proposition. I’d be like, “if you call me, you know I’m going to be picking up, and I’m going to be the one helping you”. I’m going to be the one who’s held responsible for your results, and they like that. I put myself in a different position than my competitors.

Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.

Secret Life of Digital Media and Digital Marketing with Anurag Harsh, Ziff Davis CXOTalk #263

Digital media and publishing is a tough industry, with changing business models and competition from large and small players. Learn how a seasoned entrepreneur helped create one of the large digital media and publishing brands in the world.

For more info, see https://www.cxotalk.com/episode/ziff-davis-behind-scenes-digital-media-brand

Digital media guru Anurag Harsh was recently voted as LinkedIn’s #1 Voice in Technology. He is a founding member of the executive team at Ziff Davis for the past 7.5 years and has orchestrated its growth from a small privately held company into one of the world’s largest public digital media companies with the group’s revenues exceeding $1 Billion at a $3.5B Market Cap and 200% growth in stock price.

Anurag is the author of 7 business books including three Amazon bestsellers, has published over 400 business articles for Huffpost, FORBES and other publishers, is a Wharton & MIT alum and has performed two sold out solo concerts at the Carnegie Hall as a vocalist.

From the transcript:

Anurag Harsh: Well, digital media and the advertising landscape is staggeringly complex. Let’s start with some of the misnomers that people have about the landscape. Smartphone growth is slowing. Everybody thinks that it’s all about mobile and smartphones. Therefore, a lot of the digital media publishers are publishing to smartphones. Of course, they should do that, but what they don’t realize is that global smartphone shipments actually just grew 3% this year compared to 10% last year. That’s something that’s important. In order to build a business, a digital media business, you need to understand the landscape and who your target customer is and where they’re actually browsing.

The other thing that’s happening when you think about the Internet usage growth is, at least in North America, adults are spending a lot of time every day, as we all know, about five or six hours a day, on the Internet. That’s about 3 hours per day on just mobile compared to maybe it was like 45 or 50 minutes a few years ago.

The other thing that’s happening is the online total advertising spend because all the digital media business is fundamentally advertising driven, different forms of advertising. It could be commerce, it could be display, it could be affiliate, but it’s all bundled under advertising. The total online ad spend, it’s growing steadily. Mobile obviously has now overtaken the desktop in ad dollars, just as it has with usage and time. That’s an important thing.

Anurag Harsh: But they’re only seeing 20% of the ad spend. What that tells me is there’s a massive gap, and this gap is about $16 billion of opportunity for essentially brands to have more mobile ads on the Internet.

The other thing that’s happening is–and we all know this, but I’m going to say it anyway–over the next several months, and it’s probably already happening right now, the dollars that are spent on Internet ads are starting to eclipse dollars that are spent on television. What that tells me is it’s indicating a huge opportunity for mobile products to soak up the shift. These are some of the things that are happening.

There are quite a few other things that are happening in the world of digital. This is absolutely true. There’s the ad duopoly, which means Google and Facebook control 85% of the growth in online ads, and their share is increasing every year. As more data and impressions keep helping these companies improve their targeting, it really is becoming very, very hard, really impossible. It’s an existential problem, I call it, and we’re going to talk about this a little more, eventually.

It’s becoming harder and harder for other platforms, and really any other publisher, to compete. That’s the thing. There’s this ad duopoly, and it’s not going to go away. It’s actually going to get even worse.

The other aspect of that is this whole thing called ad blocking. It’s skyrocketing. People don’t want to see ads, which is the glue and the oil of the Internet that powers all of digital media. In developing markets where data costs can be high, what users are doing is they’re increasingly blocking ads whenever they can. Nearly 400 million people around the world are blocking mobile ads, and that’s a problem.

Big platforms like Facebook, Google, Snap, they’re responding to advertisers seeking to prove return on investment on their ad spend by improving ad targeting relevance, the ads that people are going to see–hopefully they don’t block these ads because the ads are more relevant to what they want to see–and then measuring, the measurement of how these ads work. Targeting has become a huge thing.

Should You Use Sliders on Your Website? Try THIS Online Marketing Technique

You see websites all over the web using sliders. It is a less aggressive version of popups.

So do they work?

The short answer is yes, or else you wouldn’t see them all over the web.

The key with sliders is to make them relevant. If people see information within them that isn’t related to your website it won’t work well.

For example, if you look at TimothySykes.com you’ll notice a slider that shows every time someone sign ups for his program. This encourages others to signup as well.

With my website, which is about marketing, my slider talks about learning more marketing. This ensures that it drives leads and sales.

If want to create a slider, you can do so using Hello Bar for free. As you create a slider, make sure the information within the slider is relevant to your website.

In addition to that your landing page that you drive people to also needs to be relevant to the messaging you placed within the slider. If it isn’t you won’t drive any sales.

Online Marketing – Der GesamtĂĽberblick – Alles was du wissen musst

Alle Infos zum Nachlesen: https://pixelwerker.de/onlinemarketing/

Wir sind Pixelwerker – Online-Marketing-Agentur und geben euch heute einen umfassenden Ăśberblick ĂĽber das Online-Marketing.

Agenda – Online Marketing

1. Was ist Online-Marketing?
2. Die Geschichte des Marketings
3. Push-Marketing und Pull-Marketing
4. Die Entwicklung des Online-Marketings
5. Die Ziele des Online-Marketings
6. Online-Marketing im Marketing-Mix
7. Online-Marketing-Kanäle
8. Online-Marketing-MaĂźnahmen
9. Die wichtigsten Online-Marketing-Plattformen
10. Wie funktioniert Online-Marketing?
11. Grundlagen erfolgreichen Online-Marketings
12. Die Customer Journey
13. Kennziffern im Online-Marketing
14. Die häufigsten Fehler im Online-Marketing
15. Die Bedeutung von Online-Marketing

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Jak funguje online marketing – Optimal Marketing

Online marketing může být zlatý důl i pro Vás.
Zažijte zlaté časy. Nahlédněte do případových studií na
âžś http://www.optimal-marketing.cz

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Optimal Marketing je synonymem odbornosti, kreativity, prozákaznického přístupu a vysoké kvality.

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Learn Digital Marketing in Just 5 Minutes a Day

Do you want to learn how to generate more traffic and sales to a website? My name is Neil Patel and my goal is to teach you one new marketing tactic each day.

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On this channel you’ll find tons of marketing videos that will teach you a specific marketing tactic in less than 5 minutes. The videos are short, to the point, and more important contain step by step instructions.

3 Controversial Digital Marketing Campaigns That Made Me MILLIONS

I have a lot of naysayers because of my aggressive marketing tactics. â–şâ–şSubscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Many of you out there know that I have a lot of naysayers. Some of you like me, some of you don’t like me yourselves, and that’s okay. It’s mainly because I’ve done some aggressive marketing tactics in the past.

I’m Neil Patel and today, I’m gonna share with you three bold marketing tactics that have made me millions. Have you guys ever seen the Who is Neil Patel campaign?

0:20 Controversial Digital Marketing Campaign #1:
Yes, most of you know it because in many cases, there was a lot of half-dressed girls in it. I didn’t pay half dressed girls, I paid a lot of body builders, makeup artists, I even paid one buff guy, and he put the name Neil Patel on his pecks, and he was like flexing like this, so my name kept bouncing up and down.

If I had to take it back, yeah, I probably wouldn’t do it anymore. I wasn’t trying to degrade women, I learned entrepreneurship from my mom, and I did apologize to the community for doing that but that campaign, I did it more so to get my brand out there, get the Google searches so that way I can rank higher on Google.

In the long run, it ended up working and what I found out is that campaign led to a lot of business deals that did make me millions of dollars.

Now what you’ll find from this is you won’t get a ton of direct sales, you’ll get a lot of search visitors. They may not be sticky, but in general, your brand will get out there.

2:40 Controversial Digital Marketing Campaign #2:
The second tactic I have for you is infographics. When I first started doing infographics, especially on the Kissmetrics website no one else was doing them. People were like, “Infographics takes too much time, “design time, energy, why would you do it? “There’s no text; Google likes ranking text.”

But by creating beautiful design infographics, I was spending $500 to $1000 per graphic and people were like, “You’re crazy, these articles “and infographics aren’t gonna rank for anything.” Sure, I was putting a paragraph above the infographic, maybe a paragraph below but you know what? Those infographics generated thousands and thousands of links.

4:10 Controversial Digital Marketing Campaign #3:
The third tactic I have for you is giving away everything for free. If you see a popular competitor who’s charging for stuff, just give away stuff for free. For example, if you go to keywordtool.io and you want to do keyword research, what do you have to do? Yeah, you can use the tool for free but to get CPC data, to get more keywords, you have to pay for it.

What did I do? I bought Ubersuggest for a bit more than $100,000, I merged it into neilpatel.com, I added all their paid features, I released it for free, and you know what? Now, you don’t have to pay for their tool. I gave it away all for free. My traffic on that Ubersuggest section on my site compared to when I bought it has grown by over 50%. All I did was one simple thing; I gave away other people’s paid features fully for free. No pricing plans, no login required, unlimited usage for free.

If you want to do well, you don’t have to copy my tactics, just get creative, do some of these crazy things and the more crazier they are, the better off you are. Again, as I learned on early in my career, don’t go too crazy and you don’t want people to think you’re a sexist or anything like that. Make sure you respect people. I learned the hard way so make sure you don’t run into the same issues that I ran into.

If you’re not sure what kind of crazy ideas you should be leveraging, leave a comment below, I’ll respond, I’ll give you some feedback, and you know what? We can trade some crazy war marketing stories. And who knows, we may each come up with new ideas and new tactics and dominate our industries. So if you like this video, like, share it, let other people know about it, and together, let’s all come up with some crazy ideas and dominate the marketing world.

6 BEST Digital Marketing Tools to Grow Your Business Online

What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. â–şâ–şSubscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They’ll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don’t optimize for traffic. Optimize for traffic that causes conversions.

3:00 The second digital marketing tool I have for you is Ubersuggest. You’re going to want to get rankings. You’re going to want more search traffic. It’s the most consistent traffic that you’ll get. Yes. Social media traffic is easier and quicker to get. But Google’s algorithm updates aren’t as crazy as Facebook’s. It won’t be where one day you’re getting 300,000 visitors from Facebook organic reach and the next day you’re getting 10,000 visitors. Google’s organic traffic is very, very consistent. So use Ubersuggest.

3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content.

7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they’re scrolling. Where they’re clicking. It allows me to take that data and, within Crazyegg, you don’t have to be a developer, you don’t have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it’s not just about getting traffic, it’s about converting those visitors into conversions. Another tool that I love using is called Subscribers. It’s through push notifications. People will come through to your website, but they don’t come back.

8:00 The fifth digital marketing tool is called Subscribers. It’s through push notifications. People will come through to your website, but they don’t come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser.

9:00 The last digital marketing tool that I’m going to give you guys that you guys should check out is HubSpot. HubSpot’s a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that’s why I want to end with HubSpot. I love it. I use it, and sure some people may say “Hey, there are other tools that do this or that.” HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They’re a huge billion dollar company that are trying to crush their competitors, so they’re just releasing a lot of stuff for free. Hey, that’s for your benefit.

10:00 All this data and these digital marketing tools, with no action, is useless. You’re better off saving the money and not even paying or using any of them. So that’s it. Thank you for watching this week’s Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we’ll select it. Either way, if you leave a comment below, I’ll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I’m going to be. As you can see, I don’t promote my services or anything from my content. I’m just looking to help people. So I would appreciate it if you can share the content.