4 Easy Steps to Marketing Your Local Business Online

Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.

By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.

Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.

Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.

Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.

Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.

Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.

Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.

Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.

When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.

馃捈 C贸mo entender el Marketing Tradicional y Marketing Digital

C贸mo entender el Marketing Tradicional y Marketing Digital. Una s铆ntesis del proceso de venta tradicional y la transformaci贸n hacia la nueva manera de vender.

Necesitas soluciones de una Agencia de Marketing Digital, te invito a conocernos en Black Box Ecuador: http://blackbox.ec/
Buscas m谩s temas, visita mi blog http://oswaldovera.com/

My Best Marketing Strategies for [2018] | Creative Growth Plans for Business

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2018 is going to be an exciting year.

The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.

Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?

$110,000 a month.

That’s what it averaged out to for 2017.

Here are my marketing strategies for 2018.

I just bought a blog in the marketing space for a half a million bucks.

They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.

So in 2017, I bought Uber Suggest, I think it was around 140 grand.

They had very little traffic.

I 381 redirected the site, traffic increased and guess what happened?

Nothing.

I hoped that my traffic would go through the roof, but nothing happened.

Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?

Don’t buy anything for the links.

Buy it purely based off of traffic and just pay a simple metric.

If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.

For a blog that I just spent half a million on, their traffic ranges.

On a horrible month, they’ll get around 800,000 uniques.

In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.

My marketing strategy for 2018 is to buy blogs based on of traffic.

I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.

I don’t even care if they have revenue.

If they don’t have revenue, even better.

The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.

I don’t care for any of that.

I just want the traffic.

So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?

If I can’t make my money back in less than 12 months, I will not buy it.

The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.

The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.

If you’re not even making three grand a month, that’s a good deal, right?

They’re like; you’re going to give me half a million dollars for this?

No problem.

Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.

I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.

But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.

When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.

So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.

That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.

My goal is to spend at least $5 million acquiring businesses purely based on their traffic.

If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!

Phase 2: Online marketing at the regional level

Marketing solutions for small to mid size businesses such as accounting forms, architectural firms, General contractors, construction Managers, investment services
Cleaning services, CRM Systems, VOIP services, Business consultants.

Consists of finding your best brand and deploying social media marketing, email marketing with appropriate sales funnels.
https://edwardscom.net

Phase 3: online marketing at the national level

Marketing solutions for Personal Brands, Authors, Motivational speakers, business consultants, training packages, software / SAAS. https://edwardscom.net

Marketing tactics:
Includes Phase 1, brand buildout.
Content marketing plan
— lead magnets
— Extensive, automated sales funnel
— blog strategy
social media /Google adwords
List building/nurturing
email marketing
Authority building
webinars/video training

Phase 1 of online marketing: local, developing your best brand

My foundation of all online marketing efforts – your best brand. Don’t spend wads of money on Facebook ads and Google adwords if your not going to convert a lot of them by leading them to your best value proposition and brand messaging.

Online Marketing Diary Entry Two

In this video, I’m gonna talk about what we’ve been doing since the last Online Marketing Diary entry. We’ve learned and realized a lot along the process and therefore, have made some changes which I’m so excited for you to find out!

I hope you’ll be able to pick up something from our stories which you could apply to your online marketing business.

Cuadro de mandos para analizar los resultados de marketing online

Hoy Paula Salom贸n, Account Executive en InboundCycle, nos da algunas claves y herramientas para analizar los resultados de tus acciones de marketing.

Si te interesa y quieres saber m谩s, consulta el siguiente enlace: https://hubs.ly/H0g-9rq0

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How to Start Your Own SEO Agency | Find Quality Leads For Your Digital Marketing Agency

So you want to start your own SEO agency? Here’s how you do it. 鈻衡柡Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Adam LoDolce from Viewership.com talks with Neil Patel about building an SEO agency.

How do I start my own SEO agency?

First, you have to believe in yourself.

The second thing you need to do to build your own SEO agency is to find out who’s doing a ton of ads on Google AdWords, using SEMrush, and it will tell you how much money they’re spending on ads each month.

That’ll give you an idea of how much money a company has.

If they spend $500,000 a month or $1 million, or $200,000, there’s a good chance they could pay you for SEO.

You don’t want to go after the ones who spend a half a million or a million a month because those guys are big organizations.

You want to go after the ones who are spending 20, 30 grand a month.

Now that you’ve figured out who to go after, the third step is to start your own SEO agency is emailing these companies.

Another strategy is to use Crunchbase.

They list out all the companies that are recently funded, their valuations, how much money they raise.

When these companies raise $4 or $5 million, and you hit them and their investors up, tell them what they are doing wrong and how you can help solve the problem.

Investors never want to hear that a company they just funded is messing up.

So you know they’re going to forward the email over.

The investor’s not gonna spend any time or energy solving the problem, but they’re going to be sure the problem is addressed.

The investor will go straight to the person who’s running the company.
Don’t hold anything back when you send these emails.

If these companies have $5 million, they’re not going to take the time to learn things on their own, they’re going to pay the person who just outlined their problems to fix them.

You want to charge five grand a month for someone who raised $50 million or $5 million?

They don’t care; it’s a drop in the bucket.

The genius part about this is you didn’t go for the marketing director or even the CEO of the company; you went to the people who were funding those people.

So it’s guaranteed money.

And if you do well for those investors, they’re gonna tell all their portfolio companies “Hey, this guy did this for one of my investments. “You should hire him for your business, too.” And that’s a great way to get clients.

There you have it, that is how to start your own SEO agency.

Make sure you leave a comment and your questions below. We’re going to be doing this Q&A Thursdays every week.

Anytime you need help with anything marketing-related, whether it’s starting an agency, online or digital marketing or you’re a founder, or entrepreneur or marketer, or just anyone who’s interested in getting into the field, I don’t care what your qualifications are, how much money you have, we’re here to help, so feel free to leave a comment.