Inbound vs. Outbound Digital Marketing Strategy (EXPLAINED)

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In this video we explain the difference between a Inbound vs. an Outbound Digital Marketing Strategy and how they both can work together to help you reach you marketing and business goals.

In lames terms, and in-bound digital marketing strategy is one that drives customers to you, and example of this is a Content Marketing where you write blogs, or maybe make videos like this one with content that people are interested in learning about.

Whereas an out-bound digital marketing strategy would be situations where the customers are not coming to you, but instead you are going to them.

An example of this is ads on social media, advertisers are serving you ads on your Facebook, Instagram, and almost every other social media platform at this point.

You never signed up for those ads and those advertisers are targeting you because they believe you might have an interest in their products or services based on what you post, and the content you engage with on your social networks.

Now both strategies are key parts of a solid digital marketing strategy and to take this a step further I want to illustrate some examples of both.

Inbound tends to drive a higher intent as they are people who are actively searching for your content, while outbound tends to have a lower intent as you are interrupting users – these people are not looking for your products and services and could be in the middle of doing some important things like research for work, watching a funny video, or hacking the next U.S. elections.

The point is they are not looking for your offering so when you are advertising to them you are interrupting what they are doing.

Now this does not mean that you cannot be effective, just means that you have to do a good job of targeting them with the right message and a bit of creativity to catch their attention.

Both inbound and outbound strategy should work hand in hand because at any given time there are only so many users searching for something that you are selling.

Also, even if you ranked #1 on Google and drove all the traffic possible to your website, consumers do not often purchase on their first visit to a website and using an outbound strategy like running Facebook ads to website visitors or using email campaigns will be keep to convert your website visitors overtime.

Now there are some channels out there that you can apply both an inbound and outbound strategy to at the same time.

This is what I consider a Hybrid.

And it is Search Advertisings, as in Google and YouTube search.

These are a hybrid because here are users who are actively searching so they have intention behind their media consumption, but with paid pay-per-click ads you are propelling your brand to the front of the web.

Someone could be searching right now for something related to your products or services but because you might not be on the top of Google or YouTube those users might have never seen your content.

And with Google & YouTube driving a majority of the searches on the internet it is no wonder why ads on these platforms have become such performance channels.

As they give us both the high intention of an in-bound marketing strategy, and the volume and scale of an out-bound strategy.

Again, you want to incorporate both strategies into your digital marketing plan.

Where an inbound strategy offers high intention an outbound strategy works by driving high volume, giving you a good blend of hot leads who might be ready to buy today while adding new people into your sales funnel who could turn into sales overtime.

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(NEW) How To Build A Digital Marketing Strategy for Online Businesses | 2020 (FREE TEMPLATES)

In this video, I am sharing with you KEY Growth Marketing Principles & Frameworks to help you 3X your business. Get Your FREE Toolkits, Tips and Hacks In Your Inbox Here : www.growthyoda.com

[Benefit] In this video you will learn how to apply Growth Marketing Strategies and Frameworks to grow your business, sales and revenue. These marketing strategies have helped me grow my businesses to 7 figures under 12 months.

[Start With Why] There are so many Marketing tips, tactics, growth hacks that it’s nearly impossible to stay up to date with all of them. Even worse, by the time they are implemented, those tips and tactics don’t work anymore, at least that significant level of expected outcomes.

Therefore, what really works are frameworks and strategies. This helps you and you team to focus on things that matter with effective feedback loops through experimentation. Big startups don’t implements growth hacks – They implement Growth Strategies.

[What you Will Learn] What I will show you in this video and follow on episode, are the most practical (Simple) and effective Digital Marketing Strategies that will work for your business of any size.

[Why Me] I’ve build 7-Figure businesses by applying these principles and I am very confident that you will find value should you choose to apply the same.

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Show Notes:
Why Overfitting Your Target Audience Is A Big Marketing Mistake 7:00
Its Now Who You Reach. Its What You Say. 8:30
3 Pillars Pareto Growth Marketers Focus On 9:45
Unique Value Preposition 12:25
Unique Delightful Preposition 13:40
Unique Selling Preposition 15:45
Customer Value Journey Across Funnels 22:00

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Quotes:

The true sign of intelligence is not knowledge but imagination. – Albert Einstein
There is no great genius without some touch of madness. – Aristotle
The difference between stupidity and genius is that genius has its limits. – Unknown
One cannot slam dunk in the dark – Myself
Common sense is not so common. – Voltaire

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Reference Links:
Dropbox Marketing & Growth 👉 https://sumo.com/stories/marketing-strategy
Dropbox Marketing & Growth 👉 https://sumo.com/stories/marketing-strategy
What Makes Things Cool 👉 http://bit.ly/2PhS1Ms
What Makes Things Cool 👉 http://bit.ly/2PhS1Ms

About Me:

“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar

Hi! I’m Abi and I’m thrilled you are here.✨

I’m a 7 Figure Entrepreneur, & Writer dedicated to helping YOU achieve the life of your dreams!

I was very recently a Digital Evangelist for Fortune 500 Companies and consultant for smart companies that leverage data to delight their customers and grow revenue.

I am a millennial ecommerce entrepreneur and I absolutely love creating content that will impact lives. Follow my journey!

👉🏻 I host free trainings, share my expertise and have online programs where I teach you how to create & scale your business – to reach what most of us are searching for: personal fulfillment ➕ time & money $ freedom.

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*Disclaimer* The information shared in these video is from personal experience unique to me. Any information shared by me on any video or on any social media platform is solely my opinion, based on my experience. I do not guarantee anything, there are many factors at play when it comes to your success. These are educational videos to help you, no guarantees. Thank you for your consideration.

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#growthyoda #marketing #growth #marketingtips #marketingstrategy #onlinetips #digitalmarketing #growthhacking

*Disclaimer* The information shared in these videos is from personal experience unique to me. Any information shared by me on any video or on any social media platform is solely my opinion, based on my experience. I do not guarantee anything, there are many factors at play when it comes to your success. These are educational videos to help you, no guarantees. Thank you for your consideration.

Best Brand Blueprint special offer. Barry Edwards’ flagship DIY online marketing package

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How to Convert Website Visitors into Leads – Online Marketing Plan for Manufacturers Part 6

Convert website visitors into leads, without using the RFQ and Contact Us forms. In Part 6 of your Online Marketing Plan for Manufacturers, we plan out the “Convert Stage” and what to do with the new website traffic you’re generating.

First Conversion Opportunities: 2:40
Inbound Tool Set: 6:20
Steps After the Conversion: 12:15
First 3 Month Strategy: 15:02

Find the complete 8 part playlist here

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How a Lead is Generated with Inbound Marketing:

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What you could do & what you should do with your online marketing efforts.

Content Marketing and Inbound Marketing | Most Important Online Marketing Segment

#Content_Marketing & #Inbound_Marketing are the two most important segment for #Digital_Marketing,
Without quality content writing, there is no hope of getting good search engine rankings. Quality content writing is the most important part of your SEO.

Inbound marketing plays an important role in the web-based business. It is inbound marketing strategies only which help you to attract visitors toward your website and turn them into sales.

#ContentMarketing: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

#InboundMarketing: Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

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What Does Content Marketing Look Like in 2019 | Neil Patel

In this video I’m going to share with you what content marketing looks like in 2019.

The blogosphere is competitive. There’s over a billion blogs. That’s one blog for every seven people. How are you going to compete? What is content marketing going to look now in today’s competitive environment?

How many of you push out content and get very little traffic to it? In 2019 content won’t rank as well as it used to. Today I’m going to share with you how to get content marketing work for your business in 2019.
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RESOURCES & LINKS:

“How Digital Marketing Will Change in 2019” (video):

“Does Blogging Still Work in 2019?” (video):

“Content Creation Hacks to grow your Business Faster” (video):

“How I Write a Blog (Start to Finish)” (video):

“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):

“SEO in 2019 What Will And Won’t Work” (video):

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

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Buzzsumo:

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Read more Content Marketing tips on my blog: https://neilpatel.com/blog
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See in 2019 content won’t rank as well as it used to. Yes they say content is king, but you already know there’s over a billion blogs. Nowadays Google isn’t just picking from, hey what content do we wanna rank, ’cause we lack content. They’re like, we have content on everything under the sun, and the same thing a hundred other times. So now they’re just not picking, what content do we wanna rank? They’re looking at authority, user metrics, they’re even looking at when was the content created. Why would they wanna rank a content that’s two years old, when they can rank something that’s less than one week old. So when it comes to content marketing in 2019, you need to make sure that your content’s also being up to date. If you don’t update your old content, you’re not going to get as much love as people who’re continually pushing out new fresh content.

Second tip I have for you is don’t regurgitate the same information over and over again. People are tired of reading 12 SEO tips that’ll double your traffic. You can google it, there’s probably different variations of that number, but there’s probably hundreds of articles on that subject. Write something new, fresh, that hasn’t been seen before, you’re more likely to get traffic, rankings, and even social shares.

I know you’re not gonna like this third tip, but the third tip for you guys is to create video and audio based content. Text is overrated, it doesn’t help you connect with people as much as video. I still love text, I still crank out text, but the future is video. It’s much more personable, people get to know you, your personality, your company better. So create video based content, upload it to YouTube, Linkedin, heck you can even do Twitter and Instagram if it’s short enough, and of course Facebook. Don’t share the same video over and over again, like sharing your YouTube video on Facebook. You gotta take that video all over again, and reupload it into Facebook. Linkedin for example, you gotta reupload the video all over again versus sharing the link to that Facebook video. Or that YouTube video. Now with audio you wanna create a podcast, it’s easy, you can just bust out your phone, create a audio file, upload it to Itunes or Lip Sync, and you’re off and to the races. Same with video, you don’t actually have to go into a studio like I am, and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most the time, from all the tests we’ve ran, the videos that you end up running on your iPhone convert better if you’re selling a product or service. So there’s nothing wrong with doing that. Just look at Tai Lopez, he’s known for just busting out his phone, and recording videos and it does very well for him.

And the last tip I have for you is promoting your content. In 2019 you gotta spend more time promoting than writing.

#NeilPatel #ContentMarketing #SEO

Online marketing funnels must be based on human relationships offline

Joining me today is George Zeidan.

George is a leading inbound marketing specialist with more than 20 years’ experience working in senior positions for large multinational firms in the Middle East, United Kingdom and Australia.

George is the cofounder of an award winning digital agency Zain Digital and the founder of The Lead Generation Experts.

On the show today, George shares:

1. Double your funnel opt-in rate by understanding online relationships
2. Double your funnel sales by using pixeling
3. Create your predictable selling machine

10 Must Have Online Marketing Tools

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🔥 10 Must Have Online Marketing Tools 🔥

Questions? Please share below in the comments👇

#OnlineMarketing #AffiliateMarketing #ZebSummers

In this video I share with you a video about 10 Must Have Online Marketing Tools. I’ll share with you the 10 online marketing tools that I use on a daily basis, these are must have in the online marketing niche. Get started today! To your success!

My wish for you is that you take MASSIVE action a start today!

Again guys my main goal is to help you figure this stuff out!

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