Con el nuevo año todos nos hemos puesto objetivos, tanto personales -que si dejo de fumar, que si esta vez de verdad que me apunto al gimnasio ¡y pienso ir!…- como empresariales: más ventas, más visibilidad…
Rara es la empresa que no tiene acciones de marketing digital en sus objetivos, pero cuidado, porque las tendencias cambian muy rápidamente.
Continuamente hay novedades, ya sea en cuanto a herramientas o estrategias. Y lo que hoy funciona, mañana puede que no lo haga tanto. Como siempre: el que entiende antes por dónde van los tiros, es el que tiene más posibilidades de dar en el blanco.
¡Así que no se puede bajar la guardia!
Estás en el canal de Judit Català, donde tus sueños empresariales se hacen realidad. Hoy he sacado mi bola de cristal para contarte cuáles son las 10 tendencias de marketing online que más fuerza van a tener en 2019.
The Project Life Mastery YouTube channel is the place to be for motivational, inspiring, educational, and uplifting self improvement videos. You can also follow for videos about online business, Amazon, and making money online!
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Digital Marketing in the Music Industry | AME 2018
Join Kaysha, Nelson Freitas, Djodje & Nick Pinhero in a panel about our different point of views of how to digital market yourself in the music industry.
Recorded in Atlantic Music Expo conference in Praia, Cabo Verde
Music videos : https://www.youtube.com/watch?v=V_qXEYnjYr0&list=PLOID3pNoZYual0jdDAttqLWzhJ95uOKv6
Vlogs : https://www.youtube.com/playlist?list=PLAD22E5CDEA909A28
Inspire : https://www.youtube.com/playlist?list=PLAw6XAXcdUZqjZtg30XuYqOknQBHXlaFz
SR Youtube Network:
Sushiraw : https://www.youtube.com/user/sushirawlife
Black Buddha Music : https://www.youtube.com/user/BlackBuddhaMusic
Kizomba : https://www.youtube.com/user/kizomba2201
Olaj Arel : https://www.olajarel.tv
Wanna know what strategies will help your business slay the competition and dominate your market in 2019? I could have talked about a bunch of trends, but I’ve picked these 5 because they actually have the ability to transform your business for the better. Enjoy these 5 digital marketing trends 2019 edition… they are definitely worth your attention, and focusing your marketing efforts on this year.
Here are the trends:
• Decline of Faceboook Ads & the Rise of Youtube Ads
• Content Clusters for Improved SEO
• Message Simplification
• Live Chat & Chatbots
• Voice Search
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The marketplace has changed drastically in the past couple of years and marking has had a big impact in this shift.
The old adage was to buy billboard spots, get in the news paper, or have your advertisement on the bus and the bench.
In today’s market, you can reach millions of people around the world, with targeted audiences that are already looking for your product or service, opposed to being limited to a little part of your town and local marketplace.
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.
Free Amazon FBA Video Training by Tatiana: https://www.luxxhealth.com/onlinebiz
He guys! I decided to film this video as I find influencer marketing incredibly important and beneficial for most online (and even offline) businesses nowadays. I know by experience that reaching influencers and asking them to collaborate with you can be a bit confusing at the beginning. But I promise that the whole influencer marketing process it is easier than what it may look like 🙂Thumbs up if you enjoyed this video and would like to see more like this. Also feel free to ask me any questions or to share your experience in the comments. Thanks for watching! 😊
Gary Vaynerchuk talks about the best way to scale a brand online with social media marketing and why you should go all in on Facebook ads as long as they are underpriced.
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
Subscribe To Gary’s Youtube Channel: https://www.youtube.com/user/GaryVaynerchuk
Watch The Full Video: https://youtu.be/t8rWsNr1HMQ
Gary Vaynerchuk’s Books:
1) CRUSHING IT! : https://amzn.to/2jAQ5RX
2) Jab, Jab, Jab, Right Hook: https://amzn.to/2KAwTzI
3) AskGaryVee Book: https://amzn.to/2KAxf9w
4) CRUSH IT! : https://amzn.to/2jtURAy
5) The Thank You Economy: https://amzn.to/2xOshQZ
Get the “CRUSHING IT!” audiobook for free: https://amzn.to/2DFY0KD
Free Amazon FBA Video Training by Tatiana: https://www.luxxhealth.com/onlinebiz
Affiliate Marketing Mastery Course at 50% off: https://www.luxxhealth.com/amm
So you want to start an online business but don’t have a lot of money to invest, affiliate marketing could just be the business for you! The potential is endless as you can just do it on the side for a couple hundred bucks a month or make it your full-time job and really scale it.
One thing I forgot to mention in the video is that a great place to find digital products to become affiliated with is ClickBank.
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Digital media and publishing is a tough industry, with changing business models and competition from large and small players. Learn how a seasoned entrepreneur helped create one of the large digital media and publishing brands in the world.
For more info, see https://www.cxotalk.com/episode/ziff-davis-behind-scenes-digital-media-brand
Digital media guru Anurag Harsh was recently voted as LinkedIn’s #1 Voice in Technology. He is a founding member of the executive team at Ziff Davis for the past 7.5 years and has orchestrated its growth from a small privately held company into one of the world’s largest public digital media companies with the group’s revenues exceeding $1 Billion at a $3.5B Market Cap and 200% growth in stock price.
Anurag is the author of 7 business books including three Amazon bestsellers, has published over 400 business articles for Huffpost, FORBES and other publishers, is a Wharton & MIT alum and has performed two sold out solo concerts at the Carnegie Hall as a vocalist.
From the transcript:
Anurag Harsh: Well, digital media and the advertising landscape is staggeringly complex. Let’s start with some of the misnomers that people have about the landscape. Smartphone growth is slowing. Everybody thinks that it’s all about mobile and smartphones. Therefore, a lot of the digital media publishers are publishing to smartphones. Of course, they should do that, but what they don’t realize is that global smartphone shipments actually just grew 3% this year compared to 10% last year. That’s something that’s important. In order to build a business, a digital media business, you need to understand the landscape and who your target customer is and where they’re actually browsing.
The other thing that’s happening when you think about the Internet usage growth is, at least in North America, adults are spending a lot of time every day, as we all know, about five or six hours a day, on the Internet. That’s about 3 hours per day on just mobile compared to maybe it was like 45 or 50 minutes a few years ago.
The other thing that’s happening is the online total advertising spend because all the digital media business is fundamentally advertising driven, different forms of advertising. It could be commerce, it could be display, it could be affiliate, but it’s all bundled under advertising. The total online ad spend, it’s growing steadily. Mobile obviously has now overtaken the desktop in ad dollars, just as it has with usage and time. That’s an important thing.
Anurag Harsh: But they’re only seeing 20% of the ad spend. What that tells me is there’s a massive gap, and this gap is about $16 billion of opportunity for essentially brands to have more mobile ads on the Internet.
The other thing that’s happening is–and we all know this, but I’m going to say it anyway–over the next several months, and it’s probably already happening right now, the dollars that are spent on Internet ads are starting to eclipse dollars that are spent on television. What that tells me is it’s indicating a huge opportunity for mobile products to soak up the shift. These are some of the things that are happening.
There are quite a few other things that are happening in the world of digital. This is absolutely true. There’s the ad duopoly, which means Google and Facebook control 85% of the growth in online ads, and their share is increasing every year. As more data and impressions keep helping these companies improve their targeting, it really is becoming very, very hard, really impossible. It’s an existential problem, I call it, and we’re going to talk about this a little more, eventually.
It’s becoming harder and harder for other platforms, and really any other publisher, to compete. That’s the thing. There’s this ad duopoly, and it’s not going to go away. It’s actually going to get even worse.
The other aspect of that is this whole thing called ad blocking. It’s skyrocketing. People don’t want to see ads, which is the glue and the oil of the Internet that powers all of digital media. In developing markets where data costs can be high, what users are doing is they’re increasingly blocking ads whenever they can. Nearly 400 million people around the world are blocking mobile ads, and that’s a problem.
Big platforms like Facebook, Google, Snap, they’re responding to advertisers seeking to prove return on investment on their ad spend by improving ad targeting relevance, the ads that people are going to see–hopefully they don’t block these ads because the ads are more relevant to what they want to see–and then measuring, the measurement of how these ads work. Targeting has become a huge thing.