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Every few decades there is a quantum shift in the marketing world that only effects small business and medium-sized businesses as we are the businesses who have a tighter operating budget. So in today’s video, we are going to discuss how Digital marketing is dying and here is what to do when the death of online marketing for the small business happens. Online business is going to be most impacted by this as well as online business generally gets all of its sales from paid marketing.
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Instagram marketing, as well as Facebook marketing, are the main two types of marketing that have been impacted but marketing on Pinterest and YouTube have also been affected. YouTube ads are a tough one to do as they have gotten so expensive very quickly.
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With a huge passion to share brands that I love, create pretty images, whilst being personable and vulnerable about all things fitness, business, motherhood and my journey with self love, we’ve been able to work for ourselves for sometime now. I have loved learning the in’s and out’s of online business and I have learnt a LOT since 2013 when I started my account (some of it the hard way by making mistakes!) I also have a huge passion to see others success whether it’s to create flexibility to work from home or to see an amazing small business get deserved exposure for their amazing product or service, so in this #GirlBoss video, I’m sharing some tips and tricks for influencers and small businesses on how to STOP- COLLABORATE – AND LISTEN!
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What’s your secret to the success and longevity of your account?
How to determine who to collaborate with?
How do you reach out to brands to work with them?
Is it worth gifting your product influencers?
How to differentiate your business in a saturated market?
Let me know what your take away from this video is and if you’d like to learn more just comment below and suggest for another video!
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Online Marketing Tips for Beginners to Get Massive Traffic
For search engines like Google, your website is not automatically visible. Only by external links to your website and by the search engine optimized design of the texts they can be found.
So, make sure that your shop is sufficiently linked to other sites and your content meets the criteria of search engines. so that your site receives a positive PageRank. and that goes like this.
Use foreign forums, websites, and social media and post meaningful comments with links to your store. like Facebook, Pinterest, Twitter.
It is important that the contents of your posts refer to your products and that the linked pages also fit thematically to your shop.
Include social sharing buttons for Twitter and Facebook on your page for linking and visibility.
Ideally, any text on a page on your site should consist of at least 300 to 500 words so that it can be indexed by search engines. Write an appealing and detailed text about your shop for the start page and also equip the most frequently visited category pages with explanatory text. Write also for the top sellers activating product descriptions.
Search for the keywords that are most important to your products, and use those that you think people use to get offers.
Once, you have gained the first customers, you should encourage them regularly to visit your shop again. Also, encourage people to invite acquaintances who in turn visit the shop. The least expensive method for this is email marketing.
As early as possible you should use a professional newsletter service. Clever Reach and newsletter to favorable offers for beginners.
All services offer attractive newsletter templates, sophisticated success checks, and tools.
Publish attractive promotions alternating with content that will be helpful to your customers. Give your customers the feeling that you should not miss any of your newsletters. Use time-limited coupons to reward your customers when they shop again.
Offer your customers the opportunity to give feedback. Appraisals of satisfied customers are an efficient way to establish your brand and reputation.
Online advertising is a great way to generate accurate traffic to your site. but also to spend a lot of money very quickly. Let’s show you some tricks on how to get started without overdrawing your accounts:
If your products are very specific and can be easily searched online, then Google AdWords gives you a good start. If you are more likely to sell ordinary products but target a specific interest group, you should start with a Facebook Advertisement.
Start with a low daily budget, try out and tailor your promotional efforts to the results. Install it to keep track of your investments and promotions.
There are many reasons why social media is an effective way to sell products. The costs are limited and the countless users help to quickly establish a large community for your shop.
However, the offer is constantly expanding and the marketing possibilities seem overwhelming. Do not be confused, you do not have to be everywhere at the same time.
Take the time to discover the different ways to find out which platform works best for your product.
Facebook is a must!
It offers easy to use marketing and tracking tools with a huge reach. Every retailer should set up a Facebook Business Page.
Twitter is also important- If you have the time and content to regularly and consistently then you can also use this platform to spread the word.
Instagram and Pinterest are especially good if your products have high visual power.
For example, if you sell clothing or unusual items whose visual impact is critical, these platforms can be very well used to attract and retain the interest of potential customers.
LinkedIn is an ideal platform to market products and services that are of interest to specific businesses or groups of people.
Already with the help of these few actions, you can expand and maintain your customer base in an efficient and targeted manner and have already come one step closer to the goals of a successful online shop.
Therefore, first give these simple steps a chance before you discover other special marketing opportunities.
In this sense, stay brave, bustling and curious!
Wish you the best of luck.
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Wij zijn Fingerspitz. Een gedreven en nieuwsgierig online marketing bureau, en altijd bezig met het opdoen van nieuwe kennis en kunde om de klant te kunnen voorzien van het beste advies. Samen met jou gaan wij super slim te werk.
Wat je doelstellingen ook zijn, groei is wat je wil. Slimme en succesvolle online marketing geeft je de kans steeds een stap verder te komen dan de vorige keer. Want als je iedere week een kleine stap vooruit zet, ga je uiteindelijk reuzensprongen maken.
Exponentiële groei begint bij een verbetering van je prestaties – steeds maar weer. Want groei wil je niet voor even, maar voor altijd. Wat je daarvoor nodig hebt, is het herkennen en benutten van nieuwe kansen, en het continu upgraden van je processen. Zo haal je het het maximale uit je online kanalen.
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