3 Reasons Why You Should Stop Copying Your Competitor’s Digital Marketing Strategy

You have competitors who are larger than you, so shouldn’t you just copy their digital marketing strategies if you want to succeed? NO!

Hey everyone, I’m Neil Patel and today I’m going to share with you why you shouldn’t copy your competitors business plan.

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#1: You don’t always know what’s happening with your competitor’s business

For example, just because they have a similar product to yours you don’t necessarily know why people prefer their product over yours. Online marketing is really tricky this way.

There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can’t, right?

#2: People make their changes based on opinions.

You don’t want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don’t necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That’s why I use CrazyEgg whenever I make changes on my website. I’m continually using it to run split tests. If I just copy someone it’s not necessarily going to work for me. I got to run tests to see what works for my audience.

#3: You’re different than your competition.

You need your own unique selling proposition especially with social media marketing. If someone’s already bigger than you copying them won’t make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition.

So, for example, if they’re a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald’s. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald’s. Well, on the flip side, if you work with me, you’re ging to talk with me.

You get that personalized experience, right? That was my unique selling proposition. I’d be like, “if you call me, you know I’m going to be picking up, and I’m going to be the one helping you”. I’m going to be the one who’s held responsible for your results, and they like that. I put myself in a different position than my competitors.

Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.

Online Marketing Trends 2017

Was wird die Online Markting Welt 2017 bewegen? Welche Trends sehe ich? Welche Trends aus 2016 werden 2017 verstärkt?

In dem Video möchte ich dir einen Einblick in meine Gedanken für 2017 geben. Es ist kein Ranking oder keine Wertung im klassischen Sinne, sondern nur eine Aufzählung von Online Marketing Trends, die ich 2017 ganz stark kommen sehe.

Für 2016 habe ich in der t3n.de auch schon meine Meinung geschrieben:
http://t3n.de/news/online-marketing-trends-2016-671915/

Auch da war ich schon der Meinung, dass künstliche Intelligenz eine Herausforderung für die Branche sein wird, aber auch eine Chance für die eigene Kreativität.

Als Abkürzung für dich hier noch fix die Auflistung der Trends:

– Live Streaming
– Bots / Chat Bots
– KI & Automatisierung
– Virtuelle Realität / VR & AR
– Snapchat
– Big Data Visualisierung
– Conversion Optimierung
– Alternative Trafficquellen
– Mobiler Index von Google / Suchintension beachten

Wenn du nun wissen willst, was sich hinter den einzelnen Stichpunkten verbirgt, dann viel Spaß beim Video.

Falls dir das gefallen hat, dann freue ich mich über ein Abo und einen Daumen hoch 🙂

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Ich bin selbstständiger Online Marketing Berater mit über 9 Jahren Erfahrung.
Mein Schwerpunkt ist bezahlte Werbung mit dem Fokus auf Google Ads, Facebook Ads und Amazon Anzeigen. Dies mache ich für Unternehmen jeglicher Art in der direkten Umsetzung oder als Berater.

Wenn du also unzufrieden mit deinem Online Marketing bist und Hilfe von einem RICHTIGEN Profi brauchst, dann schreibe mir unter http://carlosiebert.de/kontakt

Ich helfe dir bei der Optimierung deiner Kampagnen, beim Erstellen eines sauberen Online Marketing Konzepts oder auch als 1:1 Coaching. Schau dich gerne auf meiner Seite um und lerne mehr: http://carlosiebert.de/

Gerne können wir auch über Facebook in Kontakt bleiben: https://business.facebook.com/DERcarlosiebert/

YouTube ist ein Hobby von mir – ich hoffe die Videos helfen dir und stiften einen Mehrwert.

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Please subscribe to the channel and leave a comment below!

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Thuê ngoài phòng Digital Marketing | outscource nhân sự Online Marketing

#CUNG_CAP_CHO_THUE_NHAN_SU_ONLINE_MARKETING_FACEBOOK_MARKETING

#Chi_phí_từ_8 triệu_tháng

Trung tâm ATHENA Digital Marketing ( ADM – thuộc ATHENA GROUP) trân trọng gửi đến quý khách hàng thông tin dịch vụ cho thuê nhân sự thực hiện Online Marketing, Video Marketing, Re-Marketing như sau:
Chi tiết công việc sẽ thực hiện trong mỗi tháng làm việc :
• Khảo sát, xây dựng kế hoạch, kinh phí cho Online Marketing
• Quản lý Website
• Quản lý kênh Facebook
• Quản trị kênh Youtube/ Video Marketing
• Zalo Marketing
• Picture Marketing
• Quan hệ với Báo Chí
• Quan hệ với Truyền Hình
• Viết bài PR sản phẩm, sự kiện

Ưu điểm :
• Nhận được sự tư vấn miễn phí từ các chuyên gia với 15 năm kinh nghiệm đã từng tư vấn và cung cấp nhân sự Online Marketing cho nhiều doanh nghiệp
• Nhân sự thực hiện luôn ổn định và làm việc luôn có teamwork
• Chi phí chỉ tương đương trả cho 1 nhân sự, nhưng cả một team cùng làm việc nên chất lượng công việc luôn đảm bảo
• Không cần tốn chi phí đầu tư máy móc, đường truyền, phần mềm chuyên dụng
• Không phải tốn chi phí đào tạo, chi phí BHYT, BHXH,….

Chi phí chỉ từ 8 triệu/tháng
————————
Trung Tâm ATHENA DIgital Marketing
Địa chỉ: 92 Nguyễn Đình Chiểu, phường Đa Kao, Quận1, Tp HCM. (Gần ngã tư Đinh Tiên Hoàng – Nguyễn Đình Chiểu) .
Điện thoại: 094 320 00 88 – 094 323 00 99 –
Zalo: 094 323 00 99; Viber: 0943200088
facebook.com/thegioinhansu
Website: http://athena.edu.vn – http://athena.com.vn
Email: support@athena.edu.vn – tuvan@athena.edu.vn

Dirk Kreuter I Durch effektives Online-Marketing zu über 20.000 Seminarteilnehmern! I D-S-R #20

Dirk Kreuter ist der erfolgreichste Verkaufstrainer im deutschsprachigen Raum. Das belegt nicht nur sein “Know-How”, sondern auch durch die über 20.000 Teilnehmer auf seinen Seminaren. Was viele nicht wissen, Online-Marketing ist seine Geheimwaffe Nr. 1! Wie er diese nutzt, erzählt er uns in dieser Folge von Digital-Selfmade-Radio!

Mehr von Dirk findest du hier:

Webseite ►►►https://dirkkreuter.com/

Podcast ►►►https://dirkkreuter.com/podcast/

YouTube ►►►https://www.youtube.com/user/dirkkreuter

Buch ►►► http://go.kmu-online-akademie.101665.digistore24.com/

Zur Vertriebsoffensive ►►► http://go.kmu-online-akademie.84279.digistore24.com/
——
Der Podcast auf iTunes ►►►https://itunes.apple.com/de/podcast/digital-selfmade-radio-die/id1170484849?mt=2

——

Wirst Du mein nächster Top-Verkäufer?
Werde jetzt Vertriebspartner und sicher dir deinen exklusiven Platz ►►► http://robert-michel-junior.com/vertrieb-yt

——

► Abonniere hier meinen Kanal: https://www.youtube.com/channel/UCh3CpDD2ptiuyY3CGCvwtNw?sub_confirmation=1
——

Robert Michel Junior ist leidenschaftlicher Jungunternehmer. Direkt nach dem Abitur entschied er sich ganz bewusst gegen den klassischen Werdegang von Studium und Job und für das Unternehmertum. Auch wenn am Anfang viele Hürden zu bewältigen waren, hat er seither mehrere erfolgreiche Internet-Unternehmen auf die Beine gestellt.

Als Gründer der KMU-Online-Akademie.de hilft er KMU’s, Start-Up’s und Selbständigen bei der digitalen Neukundengewinnung. Mit der KMU-Online-Akademie möchte er mit seinem Team in den nächsten fünf Jahren über 10’000 Unternehmen dabei helfen, ihren Umsatz durch effektives Online-Marketing zu verdoppeln.

Auf seinen Social Media Kanälen veröffentlicht er einerseits hochwertige Inhalte zu den Themen Internet-Marketing, Neukundengewinnung und Unternehmensaufbau. Andererseits gibt er immer wieder interne Einblicke in seine Unternehmen und zeigt sehr detailliert auf, was für ihn persönlich funktioniert und was nicht.

Durch seine praxisorientierten Videos sowie seine Ehrlichkeit und Offenheit unterscheidet er sich von vielen anderen „Unternehmens-YouTubern“ und wird in der Branche auch deshalb sehr geschätzt.

Du findest Robert auch auf folgenden Kanälen:

YouTube ►►► https://www.youtube.com/channel/UCh3CpDD2ptiuyY3CGCvwtNw

Facebook: ►►► https://goo.gl/Rnr4oT

Webseite: ►►► http://robert-michel-junior.com/

Vielen Dank und viel Spass auf meinem Channel!

Robert Michel Junior

3 Tips to a KILLER Unique Selling Proposition – SME Online Marketing Tips for Small Business

Go to http://browncowmedia.com.au for more tips and marketing strategies or call 1300 437 880

Do terms like SEO, social media branding and web marketing leave you scratching your head?
You’re not alone. Many business owners struggle to balance their entrepreneurial duties with leveraging the World Wide Web to its full business-building potential.
But at the end of the day — the Web is there to bring your message to as many people in your target audience as possible. Create awesome value for your clients, and then communicate that value effectively via the Web.
But what message are you sending out to the world… 
and how well is that message baked into every touch point you have with your audience?
That message is called your Unique Selling Proposition, or U.S. P. 
It’s what helps you cut through the clutter.
Before we get into all the wonderful things the World Wide Web has to offer your company, first let’s make sure we have that Unique Selling Proposition down.
3 Examples of Great Unique Selling Propositions:
• Federal Express: “When it absolutely, positively has to be there overnight.”
• Dominos: “Pizza delivered in 30 minutes or it’s free.”
• Nyquil: “The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine.”
3 Tips to a KILLER Unique Selling Proposition:
• List your 3 biggest benefits. 
But don’t just say — best quality, best service, or best price. Those are really hard to make unique, because almost everyone will CLAIM them. 

• Solve an industry-wide pain point.
Don’t just look at what you’re good at today — find out what customers in your industry REALLY need, or REALLY don’t like. Positioning as the solution to that is a GREAT U.S.P.

• Be unique.
Note the examples above. They list benefits, and combined them into a unique offer.
How can you combine your top 3 benefits, as a solution to an industry-wide pain point, in a unique and memorable fashion? Now — combine into one clear and concise statement!
ALL of your marketing should be organized around this single statement.

The Digital Marketing Hub – Online Marketing Membership Program

The Hub is a monthly digital marketing program with classes for the small business owners and entrepreneurs on a variety of marketing topics ranging from SEO, social media, email marketing, paid advertising, growing your business, copy writing, and sales funnels.

– Learn more at www.thedigitalhub.com/get-access

– Get expert tips by joining our private FB group www.facebook.com/groups/thedigitalhub/