Joe Kutchera “EXITO: The 5 factors of success for digital marketing” | Authors at Google

“Author Joe Kutchera will outline his 5-step marketing process for reaching the next generation of Internet users in the booming markets of Latin America.

See Rodrigo’s Talks@Google here:

About the Author:

Joe Kutchera advises companies on how to best develop culturally customized content for social media, newsletters and websites. He is the author of two books including Latino Link: Building brands online with Hispanic communities and content and has been featured as a thought-leader on Advertising Age, BBC Mundo, CNN en español, NBC Latino, and Telemundo. Joe writes for Fox News Latino and has served as a board member for the Interactive Advertising Bureau (IAB) Mexico and as a member of the Hispanic Committee for the IAB in the U.S.

During his nine-year tenure at Time Warner, he built some of its leading web properties including Time Inc Mexico where he launched CNNExpansion, the largest business news site in Mexico, and started its digital ad sales team. Subsequently, he launched ContextWeb’s Spanish-language ad network in the U.S. and Mexico.

Kutchera has spoken throughout the U.S., Spain, and Mexico at conferences and universities. Kutchera holds an MBA from Fordham University in New York City. A free sample chapter of his book is available at:”