Benefits of Digital Marketing

Benefits of DIgital Marketing
1. Global reach – a website allows you to find new markets and trade globally for only a small investment.
2. Strategize with the valuable data and analytics.
3. Cost-efficient: You can easily plan a successful online marketing strategy within your budget by the use of digital marketing that offers an inexpensive technique in comparison to other advertising channels such as radio, TV and more.
4. Use content to connect to consumers online.
5. Real time result:
6. Personalization – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
7. Improved conversion rate.
8. Social currency: Digital marketing gives you a chance to create engaging campaigns using different types of media.
9. Track customers from the first interaction and throughout the entire buyer’s journey.
10. Brand development
11. Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
12. Higher Revenues.
13. Connect with mobile customers.
14. Higher engagement.
15. Compete with large corporation.
16. Realize higher ROI and revenue.
17. Become more competitive.
18. Quicker publicity
19. Ensure online business survival.
20. Know about your competitor

Percezione e marketing: come il colore influenza l’economia | Benedetta Carotti | TEDxYouth@Roma

Colors influence the way we look at the world and allow us to see the essence of objects, which goes beyond the use they have.

I colori influenzano il modo in cui guardiamo il mondo e ci permettono di vedere l’essenza degli oggetti, che va oltre l’uso che hanno. Student of the Liceo Classico “Vittorio Emanuele II” of Jesi, Benedetta has had a passion for graphics and photography since she was a child.

Studentessa del Liceo Classico “Vittorio Emanuele II” di Jesi, Benedetta ha fin da piccola la passione per la grafica e la fotografia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

China Digital Marketing Essentials For Hotels & Tourism – Too Big to Ignore

Now is the time for hotels and other travel related companies to really focus on their China Digital strategy – more than just Wechat.

This is the first Animated piece by Wimintra and me. We hope you enjoy it!

The good news is that Chinese travelers are smart, digitally savvy and know what they want when it comes to travel. Less and less are traveling in groups, and more and more are making decisions based on their own research and referrals from people that they trust.

The bad news is that all of those digital strategies that you are using right now – Facebook, Google, Analytics, re-targeting audiences, pixels and cookie tracking is all useless when it comes to marketing to the Chinese market.

By the end of next year, it’s estimated that over 240 million Chinese citizens will hold passports, and while only two years ago almost 70% of Chinese travelers traveled in groups, by the end of 2021, over 60% of travelers will be upwardly mobile Fully Independent Travelers or F.I.T’s.

You need to forget the horror images that you may have seen of Chinese tourists in the past and start to see the reality that is emerging.

A recent study showed that the average Chinese tourist on a 3 day holiday package will spend around USD$1,300 on shopping, dining and traveling around – this doesn’t include the cost of their accommodation. In comparison, the average US tourist will spend around USD$500 on these same things while on a comparable trip.

Despite what you might hear from some media outlets, the wealth in China continues to grow and with it is a new, young, educated and cashed up generation looking to explore the world and make their mark.
From over 10,000 hotel reviews that we studied, over 98% of properties failed to respond and engage with the guests leaving responses. Of those that did respond, many of them just used boiler plate cut and paste responses which risked making them look worse than not having engaged at all. Google translate is not enough.

Chinese digital channels are amazingly abundant and advanced, but work very differently to digital channels outside of the mainland. People who try to approach these channels in the same way that they manage social media through facebook and instagram etc. end up failing and losing a lot of cash in the meantime.

We will be running a series of China Digital Marketing Workshops in the region – both face-to-face and online. Drop us a line if you’d like to participate in one of our public programmes, or we could arrange to run a custom one for you and your team.

For more details visit https://www.jcademy.com
Or email: info@jcademy.com

Before you go any further, if you liked this content please reach over quickly and click ‘subscribe’ and ‘like’ – that will help me keep being able to develop great content for you.

You can access all of my training modules at https://www.jcademy.com – create an account and get access to swathes of content.

You can read my blog at http://stujay.com

Cracking Thai Fundamentals Book: Installing a Thai Operating System for your Mind

You can order my book for delivery within Thailand here:
https://www.jcademy.com/pages/cracking-thai-fundamentals-book

Or outside of Thailand on Amazon
https://amzn.to/2WloN33

Career In Digital Marketing

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