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As a legal marketing agency, we see law firms & lawyers commonly make these 3 PPC mistakes online. Marketing your law firm online is essential to the growth of your business.
PPC (Pay-Per-Click) is a form of online marketing through Google Ads & Bing Ads. As the digital landscape evolves, PPC remains one of the top sources for generating highly-qualified, intent-based clients online.
So, what are the top 3 PPC mistakes that your law firm should avoid?
1) MISTAKE #1: Optimizing Your Website For Bucket Phrases
Dominate the niches for the keyword phrases that your website is showing high for in Google. You don’t want to optimize your law firm’s website with SEO for broad phrases – this will pull in unwanted traffic and cases.
2) MISTAKE #2: Having A Negative Disposition Towards Marketing / PPC
We get it, your law firm has probably been burned in the past by a marketing agency who promised the world, and underdelivered. It’s hard to find agencies to trust, but DO NOT make you give up on a PPC strategy for your firm. PPC should be your #1 or #2 source of cases online.
3) MISTAKE #3: Thinking Prospective Clients Will Close Themselves
At the end of your day, your law firm’s marketing efforts don’t end online. When a lead calls in from an online campaign, it’s your duty to CLOSE that lead. You need to implement a full follow-up strategy.
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Book your call with Joe here https://meetme.so/LegalMarketingOnlineLeads
Your hands on lawyer marketing expert that not only provides you with what’s ideal for your client acquisition strategies, but also as a lawyer that practiced for over ten years, he’s well informed and fully versed with the demands of practicing law.
There is no such thing as a one size fits all marketing plan or online marketing strategy for lawyers. But there is a very specific array of opportunities and knowing how each either leverages or supports your ideal growth strategy is what will achieve the results you seek.
My services can be short lived with a high impact goal in mind, such as training your in-house marketing team on video marketing success or it can be a full service create, manage, and scale effort.
The call is yours to make and I’m available and ready when you decide to improve your online influence.
I have references and examples of my work to share. But I do not display that for the general public. In fact, I’m not one of those that believes testimonials and selfies buy the day are of value.
What works best for professionals that treat their business as a professional business is well planned advertising and marketing efforts. i.e, you saw my video when you were searching law firm marketing information. I then shared a short law firm video marketing success story and guided you to contact me. Then I ran my law firm marketing strategy in an actual advertising platform that generated your interest and also provided you with enough information and feel for my personality and skills to have you booking a call to discuss any of the finer details in person.
Wishing you all great success in your law practice and online marketing growth.