China Digital Marketing Essentials For Hotels & Tourism – Too Big to Ignore

Now is the time for hotels and other travel related companies to really focus on their China Digital strategy – more than just Wechat.

This is the first Animated piece by Wimintra and me. We hope you enjoy it!

The good news is that Chinese travelers are smart, digitally savvy and know what they want when it comes to travel. Less and less are traveling in groups, and more and more are making decisions based on their own research and referrals from people that they trust.

The bad news is that all of those digital strategies that you are using right now – Facebook, Google, Analytics, re-targeting audiences, pixels and cookie tracking is all useless when it comes to marketing to the Chinese market.

By the end of next year, it’s estimated that over 240 million Chinese citizens will hold passports, and while only two years ago almost 70% of Chinese travelers traveled in groups, by the end of 2021, over 60% of travelers will be upwardly mobile Fully Independent Travelers or F.I.T’s.

You need to forget the horror images that you may have seen of Chinese tourists in the past and start to see the reality that is emerging.

A recent study showed that the average Chinese tourist on a 3 day holiday package will spend around USD$1,300 on shopping, dining and traveling around – this doesn’t include the cost of their accommodation. In comparison, the average US tourist will spend around USD$500 on these same things while on a comparable trip.

Despite what you might hear from some media outlets, the wealth in China continues to grow and with it is a new, young, educated and cashed up generation looking to explore the world and make their mark.
From over 10,000 hotel reviews that we studied, over 98% of properties failed to respond and engage with the guests leaving responses. Of those that did respond, many of them just used boiler plate cut and paste responses which risked making them look worse than not having engaged at all. Google translate is not enough.

Chinese digital channels are amazingly abundant and advanced, but work very differently to digital channels outside of the mainland. People who try to approach these channels in the same way that they manage social media through facebook and instagram etc. end up failing and losing a lot of cash in the meantime.

We will be running a series of China Digital Marketing Workshops in the region – both face-to-face and online. Drop us a line if you’d like to participate in one of our public programmes, or we could arrange to run a custom one for you and your team.

For more details visit https://www.jcademy.com
Or email: info@jcademy.com

Before you go any further, if you liked this content please reach over quickly and click ‘subscribe’ and ‘like’ – that will help me keep being able to develop great content for you.

You can access all of my training modules at https://www.jcademy.com – create an account and get access to swathes of content.

You can read my blog at http://stujay.com

Cracking Thai Fundamentals Book: Installing a Thai Operating System for your Mind

You can order my book for delivery within Thailand here:
https://www.jcademy.com/pages/cracking-thai-fundamentals-book

Or outside of Thailand on Amazon
https://amzn.to/2WloN33

14 Guerrilla Marketing Tactics for Entrepreneurs

First 100 people to use the code PATBET will get 20% off Fiverr services. Click here: http://bit.ly/2tZAFdN

14 Guerrilla Marketing Tactics for Entrepreneurs. Subscribe to Valuetainment: http://bit.ly/2aPEwD4

Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/

Valuetainment Posting Schedule:

Monday- Motivation for Entrepreneurs
Tuesday- How to Video with Patrick Bet-David
Wednesday- Life of an entrepreneur vlog
Thursday- How to Video with Patrick Bet-David
Friday- Case Studies with Biz Doc Tom Ellsworth

About Valuetainment: This channel is about providing a hybrid of information and education for entrepreneurs. Every video is created with a purpose of providing value and entertainment, hence Valuetainment.

Patrick Bet-David, the creator of this channel has decades of experience, unique perspectives and experience that he wants to give back to the world of entrepreneurs. Why? Patrick Believes that 100 percent of the worlds problems can be solved by entrepreneurs. He is also an active CEO and leads a financial services sales force of over 3,000 agents across the U.S.

To reach the Valuetainment team you can email: marketing@patrickbetdavid.com

Follow Patrick on social media:
Website: http://www.patrickbetdavid.com
Snapchat: https://www.snapchat.com/add/patrickbetdavid
Facebook:https://www.facebook.com/PatrickBetDavid.Valuetainment/
Instagram:https://www.instagram.com/patrickbetdavid/
Twitter:https://twitter.com/patrickbetdavid
Linkedin:https://www.linkedin.com/in/patrick-bet-david-3731553

ROI Through Digital Marketing- The Secret Sauce

Being able to measure the return on digital marketing enables us to plan better on the ad strategies. Watch Pradeep Nidamarthi of Reliance Capital, Monish Ghatalia of Focus Communications and Prashin Jhobalia from the House of Hiranandani discuss the industry-wise approach at the recent Digital Leadership Summit organised by Social Beat in Mumbai.

3 Rahasia DIGITAL MARKETING Praktis, Punya Strategi Online & Offline yg MEROKETKAN Omzet Bisnis Anda

Business & Life Tips dari Coach Yohanes G. Pauly, Business Coach No.1 Tingkat Dunia dari GRATYO® World’s Leading Practical Business Coaching Click “SHOW MORE” below!

Coach Yohanes G. Pauly dan GRATYO® hadir di banyak kota di Indonesia yaitu Jakarta, Tangerang, Bandung, Semarang, Surabaya dan Medan. Dan kedepan akan terus merambah ke kota-kota lainnya di Indonesia dan di dunia.

GRATYO® dapat dihubungi melalui:
Jakarta: +62 21 4587 1017 • Tangerang +62 817 1717 4848
Bandung: +62 877 8814 8302 • Semarang +62 0877 8814 8303
Surabaya: +62 817 1717 5588 • Medan: +62 877 8814 8305
fax: +62 21 4587 1018 • sms: +62 817 1717 4545
e-mail: info@gratyo.com
web: http://Gratyo.com • http://YohanesGPauly.com

COACH YOHANES G. PAULY, Worlds Top Certified Business Coach:
• Coach Yohanes G. Pauly adalah Pelatih Bisnis atau Bisnis Coach Top Kelas Dunia yang memiliki jam terbang lebih dari 10,000 jam membantu para Entrepreneur dan Team-nya membangun Bisnis yang Profitable & Auto-Pilot
• Coach Yohanes G. Pauly mencapai Peringkat No. 1 Business Coach Terbaik Tingkat Dunia di Top 100 Business Coach in the World
• Pemenang Business Coach of the Year & Sales Coach of the Year di Coaches Choice Awards se-Dunia di Barcelona, Spanyol
• Dipercaya sebagai Marketing Director di perusahaan multinasional di usia 32 tahun, bertanggungjawab multi-fungsi di perusahaan terbaik dunia, seperti Danone, Unilever, Pepsi-Cola, Fonterra & Astra International
• Pemenang Enterprise Award for Entrepreneur Spirit dari Unilever, dan dinobatkan sebagai Indonesia Marketing to Watch dari Indonesia Marketing Assocation, Markplus & SWA
• Bisnis yang dipimpinnya dinominasikan sebagai Indonesia Consulting Company of the Year di Best Practices Awards Program oleh Frost & Sullivan, dan masuk ke Top 10 Business Coaching Company in the World
• Pemegang Rekor Dunia di Guiness World Records untuk The Largest Practical Business Seminar in the World

GRATYO® World Leading Practical Business Coaching:
• Dinominasikan sebagai Indonesia Consulting Company of the Year pads Best Practices Awards Program oleh Frost & Sullivan
• Dinobatkan sebagai The Most Quality Improvement Coaching Company of the Year oleh Indonesian Entrepreneur & Education Awards
• GRATYO® diakui secara prestisius di tingkat dunia, di antaranya mencapai Peringkat No. 1 Business Coaching Company Terbaik Tingkat Dunia di Top 10 Business Coaching Company in the World

LET’S KEEP INTERACT MORE:
Facebook: http://facebook.com/GratyoIndonesia • http://facebook.com/YohanesGPauly
Instagram: https://www.instagram.com/yohanesgpauly/ •
Twitter: http://twitter.com/BizLifeTIps • http://twitter.com/YohanesGPauly
LinkedIn: http://linkedin.com/company/GratyoIndonesia • http://linkedin.com/in/YohanesGPauly
YouTube: http://youtube.com/GratyoTV • http://youtube.com/YohanesGPaulyTV

Phone/Messenger Tips for Online Marketing

Free Online Training Video – http://thegunnyj.livestreamleads.com/

Regardless of whether they opted-in to your Sales Funnel pages & offers, your Blog, or ANY WEBSITE YOU OWN:

• It’s about THEM, not you…
The best thing I learned about public speaking was it’s not about me, it is about the message. The best thing I learned in marketing is, it’s not about me, it’s about them. Have a normal everyday conversation and discover things about their lives. People can be very interesting. Stop “vomiting” your business/opportunity all over people.
I also never ask a question that I have not volunteered my information first. Hey, I am from Colorado, where in this world are you from? Sometimes when I talk to people, I feel like I am being interrogated vice having a conversation. Yes, I do write notes in my Customer Relationship Manager, (CRM). That way next time I talk to them I have the information at my fingertips. (Message me if you need a CRM for your Network Marketing, Direct Sales, Affiliate Marketing Business).

• Discover where you can ADD VALUE, provide a solution, and make their lives better…
I look for pain points and see where I can help. I get so many DMs on Instagram on how they can double my business, get me more leads, have a better business……. without even saying “hi” or seeing if I have a pain point in that area.
If you are going to Brand yourself and want to be in the home-based business for the long haul, your main focus has to be, “Where can I Add Value”. You also have to be willing to walk away if you can’t add value. If someone is happy in their home-based business, has leads and training, has a CRM…Best I can do is offer friendship, and that is ok by me. My reputation is much more important than a quick buck.

• Remember, they asked YOU for help by opting into YOUR website… this is a BIG mind-shift & distinction! Simply call/message them back to see if you can help.

Master the skills of online-offline marketing with our Digital Marketing Strategies program

Watch Prof. Goutam Challagalla in action at top-ranked business school, IMD. Learn more about his Digital Marketing Strategies program at www.imd.org/dms