Online Marketing Keeps Changing!! How Do I Keep Up? // She Means Business Vlog

The world of marketing is constantly adapting and changing. So how are we supposed to keep with the latest trends when we’re trying to start or grow our businesses??

My business has had to adapt its marketing strategy drastically over the years since we began. From Google Adwords to Facebook’s organic reach, we’ve generally employed one main strategy, and really focused in and targeted that specific avenue. But as time goes on, new platforms emerge, laws and algorithms change and your audience’s attention shifts, and your primary strategy starts to become ineffective!

So how do we keep up? As the person running the show, it’s on you to keep up with changes in the landscape. But don’t panic: this is what the business community is for. We’re here to help guide each other through these hurdles, to test every possible new strategy and share our stories and wins with each other, so we can all continue to move forward and create incredible growth.

I really hope this video has given some insight into how I cope with changes in the world of marketing, and I’d love to hear your stories and tips around how you’ve adapted to change.



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Mastering Digital Marketing: A different model

The era of the traditional marketing campaign is ending. In this interview, a part of our new #McKDigital series, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to better engage consumers.

As he notes, “what digital allows you to do is flip that model around and say for almost anybody, ‘There’s something about what we have to offer that should be connecting with them.'” For more of insights from the coleader of our global digital marketing strategy group, visit our site to read, “Digitizing the consumer decision”:,

Bewusstes Unternehmertum mit Sedat Aktas von GEILE WEINE – NO BS Online Marketing Podcast

“Gute Mitarbeiterführung verläuft nach ähnlichen Prinzipien, wie bewusste Kindererziehung.” (sinngemäß umschriebene Aussage aus dem Podcast von Sedat Aktas)
Wenn jemand einen so umfassenden und integralen Blick auf verschiedene Lebensbereiche hat, dass er verbindende Grundlagen erkennt – dann weißt du, dass du es mit einem echten Meister zu tun hast. Auch wenn unser heutiger Sedat Aktas natürlich immer bodenständig und humble das Gegenteil behaupten würde.
Allerdings müssen wir ihm leider die Schmeichelei auch zurückgeben, da er uns im Podcast auch so positiv bestärkt hat.
Sedat hat sehr viel Erfahrung auf den verschiedenen beruflichen Wegen gesammelt, die er bereits beschritten hat. Dabei war er stets auf der Suche nach der Beschäftigung, in der er all die für ihn passenden Faktoren vereinen konnte. Welche Tätigkeit das genau ist, erfährst du im Laufe unseres Podcasts.
Zudem gibt uns Sedat auch richtig gute Impulse zu den Themen Mitarbeiterführung. Wie schon im eingangs erwähnten Zitat wirst du erfahren, warum authentische Mitarbeiterführung der Kindererziehung ähnelt. Du erhältst sehr gute Richtungsweisungen bezüglich Empathie vs. Disziplin in der Angestellten- bzw. Mitarbeiterkommunikation und nach welchen Kriterien Sedat einstellt.
Als ob das noch nicht genug AWESOMENESS für einen Podcast wäre, erfährst du auch noch, anhand welcher Kriterien Sedat beurteilt, dass wir – Niels und Sebastian – auf einem guten Weg mit unserem Business sind.

Wenn dir dieser Podcast gefallen und weitergeholfen hat, dann lass uns gerne einen Kommentar auf einer der Podcast-Plattformen bzw. Social Media da, welche Lektion aus dem Podcast am meisten bei dir in Erinnerung blieb.

Wir freuen uns wie immer auf den nächsten Podcast, wenn es wieder heißt “Du hast auch die Schnauze voll von scammy Online Marketing Gurus…?”

Niels & Sebastian

Online Marketing, Marketing Automation, Persönlichkeitsentwicklung 1

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China Digital Marketing Essentials For Hotels & Tourism – Too Big to Ignore

Now is the time for hotels and other travel related companies to really focus on their China Digital strategy – more than just Wechat.

This is the first Animated piece by Wimintra and me. We hope you enjoy it!

The good news is that Chinese travelers are smart, digitally savvy and know what they want when it comes to travel. Less and less are traveling in groups, and more and more are making decisions based on their own research and referrals from people that they trust.

The bad news is that all of those digital strategies that you are using right now – Facebook, Google, Analytics, re-targeting audiences, pixels and cookie tracking is all useless when it comes to marketing to the Chinese market.

By the end of next year, it’s estimated that over 240 million Chinese citizens will hold passports, and while only two years ago almost 70% of Chinese travelers traveled in groups, by the end of 2021, over 60% of travelers will be upwardly mobile Fully Independent Travelers or F.I.T’s.

You need to forget the horror images that you may have seen of Chinese tourists in the past and start to see the reality that is emerging.

A recent study showed that the average Chinese tourist on a 3 day holiday package will spend around USD$1,300 on shopping, dining and traveling around – this doesn’t include the cost of their accommodation. In comparison, the average US tourist will spend around USD$500 on these same things while on a comparable trip.

Despite what you might hear from some media outlets, the wealth in China continues to grow and with it is a new, young, educated and cashed up generation looking to explore the world and make their mark.
From over 10,000 hotel reviews that we studied, over 98% of properties failed to respond and engage with the guests leaving responses. Of those that did respond, many of them just used boiler plate cut and paste responses which risked making them look worse than not having engaged at all. Google translate is not enough.

Chinese digital channels are amazingly abundant and advanced, but work very differently to digital channels outside of the mainland. People who try to approach these channels in the same way that they manage social media through facebook and instagram etc. end up failing and losing a lot of cash in the meantime.

We will be running a series of China Digital Marketing Workshops in the region – both face-to-face and online. Drop us a line if you’d like to participate in one of our public programmes, or we could arrange to run a custom one for you and your team.

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14 Guerrilla Marketing Tactics for Entrepreneurs

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ROI Through Digital Marketing- The Secret Sauce

Being able to measure the return on digital marketing enables us to plan better on the ad strategies. Watch Pradeep Nidamarthi of Reliance Capital, Monish Ghatalia of Focus Communications and Prashin Jhobalia from the House of Hiranandani discuss the industry-wise approach at the recent Digital Leadership Summit organised by Social Beat in Mumbai.

3 Rahasia DIGITAL MARKETING Praktis, Punya Strategi Online & Offline yg MEROKETKAN Omzet Bisnis Anda

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Phone/Messenger Tips for Online Marketing

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Regardless of whether they opted-in to your Sales Funnel pages & offers, your Blog, or ANY WEBSITE YOU OWN:

• It’s about THEM, not you…
The best thing I learned about public speaking was it’s not about me, it is about the message. The best thing I learned in marketing is, it’s not about me, it’s about them. Have a normal everyday conversation and discover things about their lives. People can be very interesting. Stop “vomiting” your business/opportunity all over people.
I also never ask a question that I have not volunteered my information first. Hey, I am from Colorado, where in this world are you from? Sometimes when I talk to people, I feel like I am being interrogated vice having a conversation. Yes, I do write notes in my Customer Relationship Manager, (CRM). That way next time I talk to them I have the information at my fingertips. (Message me if you need a CRM for your Network Marketing, Direct Sales, Affiliate Marketing Business).

• Discover where you can ADD VALUE, provide a solution, and make their lives better…
I look for pain points and see where I can help. I get so many DMs on Instagram on how they can double my business, get me more leads, have a better business……. without even saying “hi” or seeing if I have a pain point in that area.
If you are going to Brand yourself and want to be in the home-based business for the long haul, your main focus has to be, “Where can I Add Value”. You also have to be willing to walk away if you can’t add value. If someone is happy in their home-based business, has leads and training, has a CRM…Best I can do is offer friendship, and that is ok by me. My reputation is much more important than a quick buck.

• Remember, they asked YOU for help by opting into YOUR website… this is a BIG mind-shift & distinction! Simply call/message them back to see if you can help.

Master the skills of online-offline marketing with our Digital Marketing Strategies program

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