Local Business Marketing is a very important factor of any business to stand firm in the market. It is required by both the new startups and for the people who have an established business setup already. It is owing to the reason that there is a lot of competition no matter what sort of business you are doing.
😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
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Online Marketing for LOCAL Businesses (How to use Digital Marketing to grow your LOCAL business) //
If you want to start using online marketing to attract local customers to your business, use these marketing strategies that give you digital marketing for your small business. This video will show you how to use localized search, local SEO, and local business marketing. Local marketing, and marketing ideas for small business – in particular, your local business is a great way to attract customers that are local to your area. . We cover 5 online marketing strategies that are specifically for small business marketing, and local business marketing strategies. If you own a small local business, then these marketing strategies will be the best for you because they use local business marketing online strategies. For these or other small business marketing tips (including Facebook advertising) check out other videos linked below or on mallorygraham.com
This video is developed and produced by digital marketer Mallory Graham of MalloryGraham.com
After watching this video you’ll know exactly how to grow your local business using online marketing to attract more local customers.
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DIGITAL MARKETING GUIDE → https://goo.gl/WkHcY5
CHECK OUT THESE VIDEOS
Marketing Strategies for Small Business (5 Steps to Creating the Best Marketing Strategies)
Digital Marketing Basis for Beginners (How to Get Started with Digital Marketing in 2019)
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Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.
By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.
Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.
Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.
Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.
Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.
Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.
Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.
Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.
When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.
When you own a brick and mortar shop, it’s tough to come up with local business marketing strategies that will truly leave a lasting impact on your small business.
Direct mail and signage can only go so far. The world has moved to online marketing and as a small local business, you need to move with the trends or get left behind.
This video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Whether you’re a new shop or one that is considered a historical landmark, you need to stand out from the crowd by making yourself visible online where your customers are.
A few of the strategies discussed in this video include building social proof, local SEO, and Facebook advertising.
You’ll learn how local business marketing is actually much easier than marketing to a global audience due to weak competition.
Put these tactics into action and you might just become the next big thing in town.
★ ★ Additional Resources ★ ★
The Definitive Guide to Creating the Perfect Local Lead Generation Campaign – http://www.moneyjournal.com/local-lead-generation/
The Ultimate Local SEO Checklist to Dominate The First Page of Google – http://www.moneyjournal.com/local-seo-checklist/
★ ★ Stay Connected ★ ★
Show Notes, Resources and Newsletter ➜ http://www.moneyjournal.com/episode28
How to Do SEO step-by-step ➜
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You can sign up for our free webinar here: http://www.soldwithvideo.com/SMBwebinar and get your free small business marketing training. Space is limited, so please reserve your spot today to ensure you don’t miss out on our completely free webinar.
In this webinar, you will learn how you can effectively market your local and small business online and take up 5 or more spots on the first page of Google. All these methods can be done on your own, so you can make sure you are found online.
If you are not taking advantage of these marketing techniques then chances are your potential customers are finding your competition. Instead, take advantage of these marketing tips to make sure you are found over your competition.
So cruise on over to our webinar sign up page to learn how you can effectively grow your business online. Local business marketing webinar: http://www.soldwithvideo.com/SMBwebinar
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