The Secret to Online Marketing & Advertising (The 10% Rule) | SMART PASSIVE INCOME

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TOP 5 Online Marketing Strategies to Start Your Business | Tiege Hanley VLOG 205

TOP FIVE ONLINE MARKETING STRATEGIES TO START YOUR BUSINESS | VLOG 205

Aaron has a special guest in the Tiege Hanley house! Mike Levy, the Marketing Director of Pete & Pedro, is joining Aaron to relay some valuable business information. First a bit of background information — Mike started with Pete & Pedro after 10-years of men’s grooming e-commerce experience with the Grooming Lounge. He once even hired Aaron to promote the Grooming Lounge on Aaron’s YouTube channel back when Aaron had only 20K subscribers! About a year and ½ ago, Mike was hired to grow the marketing part of Pete & Pedro outside of Aaron’s YouTube influence and has been effective boosting revenue 30-35% over last year.

Now, without further ado, Mike presents the top five internet marketing strategies for e-commerce businesses:

Number one is customer service. Customer service is the backbone of any business, and everything a company does should revolve around customer service. Customer service should communicate effectively, return contacts quickly as possible, and discover what makes a customer happy to resolve his/her specific issue. Successful customer service results in valuable word-of-mouth marketing and repeat business. Do everything possible to make customers happy because even if they don’t buy from the company again, at least they won’t trash talk it.

The second tip is: less is more. When starting out, a business will not have time or money to spare; therefore, focusing on and pushing a couple of marketing tactics that work is recommended. In other words, don’t put energy into every single type of marketing. A company can’t be great at everything, but it can be great at a few things which will result in an even greater potential for success.

The third tip is email marketing lists. Email is king and the best bang-for-the-buck advertising. Creating an email list is important, and then managing it well and adding value with those emails are equally as important. Capture website traffic with classic pop-ups, welcome mats, collection forms, feature box, and more to get potential customers into the sales funnel. The first time a visitor hits the website is the first ‘touch point’ and thereafter trust must be built. Before a purchase is made, a potential customer will be marketed to 5 to 10 times.

MailChimp is an optimal service for a small email list. Once the list is more robust, Klaviyo is a suggested upgrade that offers more functionality. Keep in mind a massive email list is very expensive monthly. Make sure to scrub non-openers and dead email addresses periodically.

The fourth tip is to get customer reviews. Whenever a new product is launched, obtain at least five reviews for the website. Both positive and negative feedback are necessary for authenticity, because no product is perfect. Further, negative reviews allow customer service to reconnect with those individuals to turn that issue into a more positive experience. And a customer may even ultimately change their review. Positive reviews should also be contacted, because these are the best customers and more willing to try other products in the future.

A review service really makes a difference. Pete & Pedro has been using Judge Me and is now transferring to Yatpo which features full functionality including Google Shopping. With Google Shopping, stars accumulate for a product which ultimately builds trust. A product with 1,000 stars will get more clicks than a product that has 0 to 10 stars for example. Yatpo also includes SEO, organic help, a better filter, and better functions that integrate with email for feedback.

The fifth tip is conversion optimization. Businesses love more website traffic, but the problem is traffic costs a significant amount money to obtain. Instead, nail down conversions first. Conversions can be improved with AB testing, heat maps, pop-ups, website rearrangement, and more. Once the conversion rate is high, paying for more traffic makes more sense.

When customers add to their shopping cart and then start to leave the website, additional conversion tactics come into play as well. Key crucial online marketing techniques to close the sale before the customer leaves the website include browser abandoned, shopping cart abandoned, and remarketing. These create the best return on investment.

And with these tips, Mike reassures that everything else marketing related will fall into place.

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Online Marketing Strategies in 2019

Want to know what marketing strategies are good to use for your online business in 2019? In this video, I will cover seven different strategies and tips that you can use when marketing your online business, cover which strategy is considered to be the best and how to make a fun and effective plan.

Sorry the info card/videos are actually on the right for you guys not my right. Anyway, here are the videos that I meantioned in this video that you can check out that is relaed to online marketing strategies in 2019:

Online Marketing: Creating a Niche: https://www.youtube.com/watch?v=AMfHP3Uhu9w

What is a Customer Avatar?: https://www.youtube.com/watch?v=3lFBveu-MPU

How to Make a Great Email Marketing Campaign: https://www.youtube.com/watch?v=GPIvYAJAres

Intro and Outro Music: “Big Rock” by Kevin MacLeod

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Top 5 Digital Marketing Strategies for MAKING MONEY ONLINE 2020

The Top 5 digital marketing strategies for making money online. This video is the blueprint to improving your digital marketing capabilities if you are willing to take these 5 concepts into consideration.

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5 Free Online Marketing Tips for Small Business.

Want to know how to build out your email list? Watch this!

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The Best Marketing Strategies and Marketing Concepts for Marketing Online

The Best Marketing Strategies and Marketing Concepts for Marketing Online. This video is more valuable than Marketing 101 college course. Marketing is the key ingredient to your entrepreneurial success. So, enjoy the video for great insight into marketing strategies, marketing online, marketing concepts, marketing management and internet marketing.

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4 Steps for Online Marketing (Overview)

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Marketing, Digital Marketing, and Affiliate Marketing….What is it?

You’re interested in this online thing where people make money. You’ve found groups you joined, but all they do is give you links. What are these links? Where’s the information? Why do they need my email right now? You also have other questions. What is digital marketing? What are the types of digital marketing? How do I start digital marketing?

In the first of my info video series, in under eight minutes let me arm you with some basic information that will not only explain several things, but allow you to ask the RIGHT questions to get the information you need. Training is important. Educate yourself to avoid being taken advantage of.

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Please like this video and describe to my channel. If you have questions feel free to comment or contact me personally.

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Business Marketing Plan | Free Online MBA Chapter-7

Want a marketing plan for your business. Watch this video for a template I have created for you to make your own marketing plan. This is the 7th part of our free MBA course. Watch to know more.

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