TOP 5 Online Marketing Strategies to Start Your Business | Tiege Hanley VLOG 205

TOP FIVE ONLINE MARKETING STRATEGIES TO START YOUR BUSINESS | VLOG 205

Aaron has a special guest in the Tiege Hanley house! Mike Levy, the Marketing Director of Pete & Pedro, is joining Aaron to relay some valuable business information. First a bit of background information — Mike started with Pete & Pedro after 10-years of men’s grooming e-commerce experience with the Grooming Lounge. He once even hired Aaron to promote the Grooming Lounge on Aaron’s YouTube channel back when Aaron had only 20K subscribers! About a year and ½ ago, Mike was hired to grow the marketing part of Pete & Pedro outside of Aaron’s YouTube influence and has been effective boosting revenue 30-35% over last year.

Now, without further ado, Mike presents the top five internet marketing strategies for e-commerce businesses:

Number one is customer service. Customer service is the backbone of any business, and everything a company does should revolve around customer service. Customer service should communicate effectively, return contacts quickly as possible, and discover what makes a customer happy to resolve his/her specific issue. Successful customer service results in valuable word-of-mouth marketing and repeat business. Do everything possible to make customers happy because even if they don’t buy from the company again, at least they won’t trash talk it.

The second tip is: less is more. When starting out, a business will not have time or money to spare; therefore, focusing on and pushing a couple of marketing tactics that work is recommended. In other words, don’t put energy into every single type of marketing. A company can’t be great at everything, but it can be great at a few things which will result in an even greater potential for success.

The third tip is email marketing lists. Email is king and the best bang-for-the-buck advertising. Creating an email list is important, and then managing it well and adding value with those emails are equally as important. Capture website traffic with classic pop-ups, welcome mats, collection forms, feature box, and more to get potential customers into the sales funnel. The first time a visitor hits the website is the first ‘touch point’ and thereafter trust must be built. Before a purchase is made, a potential customer will be marketed to 5 to 10 times.

MailChimp is an optimal service for a small email list. Once the list is more robust, Klaviyo is a suggested upgrade that offers more functionality. Keep in mind a massive email list is very expensive monthly. Make sure to scrub non-openers and dead email addresses periodically.

The fourth tip is to get customer reviews. Whenever a new product is launched, obtain at least five reviews for the website. Both positive and negative feedback are necessary for authenticity, because no product is perfect. Further, negative reviews allow customer service to reconnect with those individuals to turn that issue into a more positive experience. And a customer may even ultimately change their review. Positive reviews should also be contacted, because these are the best customers and more willing to try other products in the future.

A review service really makes a difference. Pete & Pedro has been using Judge Me and is now transferring to Yatpo which features full functionality including Google Shopping. With Google Shopping, stars accumulate for a product which ultimately builds trust. A product with 1,000 stars will get more clicks than a product that has 0 to 10 stars for example. Yatpo also includes SEO, organic help, a better filter, and better functions that integrate with email for feedback.

The fifth tip is conversion optimization. Businesses love more website traffic, but the problem is traffic costs a significant amount money to obtain. Instead, nail down conversions first. Conversions can be improved with AB testing, heat maps, pop-ups, website rearrangement, and more. Once the conversion rate is high, paying for more traffic makes more sense.

When customers add to their shopping cart and then start to leave the website, additional conversion tactics come into play as well. Key crucial online marketing techniques to close the sale before the customer leaves the website include browser abandoned, shopping cart abandoned, and remarketing. These create the best return on investment.

And with these tips, Mike reassures that everything else marketing related will fall into place.

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Online Marketing Strategies in 2019

Want to know what marketing strategies are good to use for your online business in 2019? In this video, I will cover seven different strategies and tips that you can use when marketing your online business, cover which strategy is considered to be the best and how to make a fun and effective plan.

Sorry the info card/videos are actually on the right for you guys not my right. Anyway, here are the videos that I meantioned in this video that you can check out that is relaed to online marketing strategies in 2019:

Online Marketing: Creating a Niche: https://www.youtube.com/watch?v=AMfHP3Uhu9w

What is a Customer Avatar?: https://www.youtube.com/watch?v=3lFBveu-MPU

How to Make a Great Email Marketing Campaign: https://www.youtube.com/watch?v=GPIvYAJAres

Intro and Outro Music: “Big Rock” by Kevin MacLeod

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Top 5 Digital Marketing Strategies for MAKING MONEY ONLINE 2020

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5 Free Online Marketing Tips for Small Business.

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The Best Marketing Strategies and Marketing Concepts for Marketing Online

The Best Marketing Strategies and Marketing Concepts for Marketing Online. This video is more valuable than Marketing 101 college course. Marketing is the key ingredient to your entrepreneurial success. So, enjoy the video for great insight into marketing strategies, marketing online, marketing concepts, marketing management and internet marketing.

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The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won’t Work)

The Only Rule In Marketing You Have To Follow (Ignore This And Your Marketing Won’t Work) // Have you heard the saying, that rules are meant to be broken? Well, there’s one rule in marketing that won’t change, and it’ll continue to work. And if you break it, you won’t do well.

RESOURCES & LINKS:
____________________________________________
How Digital Marketing Will Change in 2019 (video): https://youtu.be/b-gwbVJqi9Y

DON’T Use Paid Ads My #1 Organic Marketing Strategy (video): https://youtu.be/fGOv5oU5vww
____________________________________________

Well, the rule is, the rule of seven.

It’s the rule that you cannot break.

If you think about marketing, it’s changed over time.

You used to be able to build a business from just one channel.

If you look at Facebook, they grew by sending you e-mails, being like, your friend invited you to Facebook.

If you look at Dropbox, they were all over social media.

Share this on Twitter to get more free space.

If you look at a lot of other companies, they grew through one channel, like let’s just say Google AdWords or SEO.

But you can no longer grow through one company.

The other thing that you’ll find is, even if you find a few channels that are working out, you have so many competitors these days, that just hitting people once, won’t cause enough conversions.

From all the data that we’ve looked up at content marketing, social media marketing, even AdWords.

People need to see your brand roughly seven times, technically I’m holding up eight fingers, but seven times before they end up converting into a customer. So once they see you seven times, interact with your brand, they’re much more likely to convert.

Now, let’s break down how you can leverage the rule of seven.

One, be on the social wagon.

When you’re on the social wagon people have comments, questions, you can be there to answer and interact with them.
That’s a great way.

Not just posting content on these social sites, but also interacting, taking the time to respond to comments, helping them out, responding to their messages.

That’s the first thing you need to do.

The second thing you need to do is leverage SEL.

By being visible on the search engines, more people are going to see you.

They’re going to see your company.

They’re going to see your brand.

You’re going to do better.

And you can do things like content marketing.

You can do things like social media marketing, link building, interlinking.

They all help, but SEO is very valuable.

Google’s the most popular site in the world.

If you’re not there, you’re not going to get as many eyeballs.

The third thing I want you to do is leverage paid ads.

Not just on Google, but also Facebook, Taboola, Outbrain, banner ads, media buys. Any form of ads.

You can go over to Facebook and click on Info and Ads.

So you’re going on Facebook to any of your competitor’s fan page, click on Info and Ads, and you can see the ads that are running.

This will give you a head start.

You can also use tools like Ubersuggest to see where your competitors are getting traffic from.

This will help you also get a head start.

The fourth thing I want you to do is update your content.

You already know content marketing’s effective.

You’re writing content, but what very few people are doing is updating their content.

You’ll find that if you just write content and stop writing it, eventually your rankings will keep dwindling down and down. Why?

If you don’t keep your content up-to-date, you won’t continue to rank, and people won’t keep seeing you.

The last thing I want you to do is keep sharing your content.

You know you’re already on these social sites.

People are already seeing your stuff when you post, but not everyone does. The algorithms are so restrictive, it’s very rare that even ten, twenty percent of your audience is going to see whatever you post.

So might as well share that same piece of content three, four, five times over the course of a year.

It’ll help you get more juice from that same piece of content. In essence, you’re continually sharing, you’re continually repurposing it.

That’ll help you get more eyeballs, more people back.

And as a bonus tip, use tools like Hello Bar and Subscribers to keep getting people back to your site because once they land there, through push notifications and e-mails, you can get people to come back to your site.

Which will cause you, in the long run, to get people in touch with your site seven times, in touch with your brand seven times, to engage with your brand seven times, to engage with you seven times, and hopefully, buy your product or service.

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