Contact Form Design: 5 Steps to More Leads & Contacts – Online Marketing Tips | Marketing 360

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Contact Forms: It’s time to talk about conversions! Your business needs ‘em, you want ‘em, but how do you ensure that your website form isn’t costing you money? Let’s talk about 5 steps you can take to ensure your contact form is top tier and converts.

If you’ve watched this channel for any length of time you probably already know that helping small businesses grow is the core of our message. A big part of our videos are related to marketing i.e. getting people to your website.

But what happens once they’re there? If your lead form isn’t up to snuff it could be costing you a lot of money.

Let’s talk about 5 steps you can take to ensure your form is top tier and converts.

Step 1 – Intent
First things first, we’ve got to identify the intent of the user AND your intent. What is your customer trying to accomplish and what do you need from them to make it happen. This goes beyond the typical “Contact Us” form. You need to anticipate your customer’s needs and work to achieve them.

Step 2 – Give & Take
Getting people to come to your website is it’s own challenge but getting them to fill out the form can be even more complex. Think of it as a teeter-totter that you need to balance. You need to give them enough of a reason (or enough value) that what you’re asking from them makes sense. Are you a roofer offering a free estimate? So is everyone else! Are you a roofer offering a free estimate AND free sample shingles? Well now asking for my mother’s maiden name, city I was born in and name of my first pet seems like a fair trade

Step 3 – Don’t be greedy
This brings us to the next tip – don’t ask for more than you need. The rule of thumb is to only ask for what is business critical in order to make first contact. Name, phone, email. Maybe in order to provide great services you need to know the product or service they’re interested in, or perhaps you need to route leads to the territory manager closest to them so you might ask for zip code. The more you ask for the more you need to give back so don’t be greedy and keep it simple

Step 4 – Design for the times
Lots of folks don’t consider this but the actual design of your form can have a HUGE impact on your conversions. We live in a mobile-first, app-driven world. If your form isn’t simple to use on mobile devices you can kiss your conversions goodbye. Large buttons, pre-selected options, simple form fields, these all impact your conversions.

Step 5 – Be up front
If you’re driving somewhere unfamiliar what’s the first thing you do when you get close? You turn down the music! It’s a pretty hilarious phenomenon but when we’re in unfamiliar territory people don’t want to be distracted. The closer someone comes to converting on your website the more unfamiliar the territory. So give them a map! Let them know what to expect before they start.
“Download my free ebook immediately”
“Instant quote”
“No credit card required – access pricing now”

The more of a “map” you can provide the more the customer knows what to expect. Increase their comfort levels and you’ll increase your conversions.

So there we go! There are plenty of other levers to pull when creating highly convertible forms so let’s chat about them in the comments. What are some great (or not so great) examples that you’ve seen?

As always, thanks for liking, commenting, and subscribing. Happy marketing!

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, 2018, and 2019!

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8 Digital Marketing Tips for Consultants | Marketing 360

If you’re a consultant looking to generate more leads these 8 tips are hand picked just for you!

Tip #1 Establish your credibility with statistics and successes. Show them you can drive results where there may be a deficiency. (Dynamic homepage)

Tip #2 Show how you can bring a fresh perspective to your client’s business. Videos, case studies, podcasts, and blog posts are particularly effective. (YouTube)

Tip #3 Never be afraid to highlight your unique talent. Utilize online reviews to highlight what you do well. Start an email marketing campaign through contacts from your reviews and contact forms on your website and social media.

Highlight the advantages your outside expertise can benefit your client.

If you have a special skill set, be sure and communicate that effectively.

Tip #4 Consulting is a matter of convenience for your clients, you provide a service that they can’t, or won’t, do internally. Stress the fact that hiring you will make their lives easier. (FAQ page.)

Tip #5 Provide a solid value proposition. What can you offer your clients that no other consultant can.

Tip #6 Make sure your website design is easily convertible, make it easy for your potential clients to contact and/or find you.

Tip #7 Leverage social media.

Tip # 8 Utilize Google and Facebook advertising to boost your page in the SERP. Specific targeting those that will benefit from your services can help you reach your intended audience. (Ad Manager)

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#MarketingForConsultants #ConsultantMarketing #DigitalMarketing

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!

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Digital Marketing Strategies for Real Estate Agents – 10 Tips

Are you a real estate agent or looking to grow your real estate company? Take a few minutes and check out these 10 digital marketing tips to help grow your brand.

1) Establish your niche. What type of real estate do you focus on? What price ranges? What neighborhoods? Be as specific as possible so you can build your branding, audience and all your marketing campaigns around it! Start very niche, you can always expand later. But try to become the local expert in one area before expanding out.

2) Build a highly convertible and professional website (mobile first) which targets your niche! Use a strong IDX listing program like IDX Broker which allows you to get the design, functionality and SEO value you need to succeed! Take pride in your content – your website is your 24/7 sales person that never calls in sick! Build in strong call to actions with your information so people can reach out! Make it easy to request more info, request walkthroughs and more. Also make it easy for people to share properties on social media! Make sure your design has lots of local images so it feels at home with your visitors.

3) Build a strong presence on social media! Share pictures and videos about all the new properties that pop up on the market inside of your niche. Share information and tips about your niche, be the clear expert! The main platforms to focus on are Instagram, Facebook and Pinterest for this. High quality images are key. Leave call to actions to direct message you for walk-throughs or more info! Make sure to spend money to run Social Targeting Ads® to promote your content and get it in front of more people in your area!

4) Create lots of videos! One idea outside of videos about the specific properties is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email campaign or text message campaign which emails or texts people interested in getting alerts about new properties! People can subscribe to these lists via your website or CRM. More about a CRM in tip 5!

5) Use a CRM! Keep detailed notes on your leads & clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! Build your CRM so you can quickly search and sort by things like neighborhood, number of bedrooms, etc.. so you can call and email prospects quickly about new properties.

6) Invest in building a strong online Reputation. Before people work with you, they will research you. Give a review from every buyer and seller you work with! Even if they don’t buy, but the experience was good, ask for a review!

7) Get on 1st page of Google for your top niche keywords (organically and paid). Spend money to be on top of the page for your very best search terms. Also make sure to build pages on the different types of properties you sell, the locations, neighborhoods, etc.. Research the best keywords, then build pages for them and add content and pull in ongoing blog posts about it. One idea for blogging is to do a blog on each property and make a video! If you need help with keyword research, give us a call and we’ll help you for free.

8) Run retargeting ads on google display network, youtube, facebook and instagram, etc.. People are often in research mode for many months when it comes to real estate, you want to stay in front of them so they think of you first! Change your ads each week to showcase new properties in the niche you sell. Build lists for each niche you sell so it’s highly targeted! Build lists of people that watch your social videos or engage with your content as well.

9) Target groups, businesses and organizations nearby which fit your niche audience on social media. Build campaigns to target them. Offer them deals!

10) Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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#1 Digital Marketing Strategy To Make Money Online In 2020 & Beyond

Not making enough money online? It’s because you’ve got the WRONG digital marketing strategy! This premium training teaches the exact strategy I share with my inner circle group coaching students…

Sony people online are asking the wrong questions… Questions like:

How can I make fast money online?

How can I make $1000 fast?

The truth is if you really want to learn how to make money for beginners and advanced marketers alike you must realize there’s a three phase process.

The fake gurus are trying to sell you scams that try to teach you to make money, with online surveys, typing names online, drop shipping, affiliate marketing,etc.

these scams are so prevalent that I made an entire video to help you learn how to avoid them https://www.youtube.com/watch?v=aHY3teLOShY

Now, affiliate marketing is absolutely a Legitimate way to earn income online and I cover in extreme detail here: https://www.milesbeckler.com/affiliate-marketing-for-beginners/

but the truth is whether you choose drop shipping, affiliate marketing, crating online courses or memberships… Etc. the only business strategy you use is more important than the monetization

This is where many of the fake gurus leave you hanging because they need to make the path to earning income with an online business sound easy.

The truth is it takes focused strategic effort over sustained periods of time.

The strategy and process is proven and it’s actually quite simple which is exactly what we cover in this video here today.

this video originally aired as a private member training for my inner circle group coaching program at https://www.contentandconversion.com

the goal of this video is to break down the entire strategy of building a successful online business regardless of the product you decide to promote.

The best part is this strategy works whether you’re a complete beginner or even if you have a local bricks and mortar business that you’re looking to grow online.

Treating your online business like a real small business is the key and understanding that you need to have a consistent flow of new and interested products entering your world along with a process that will help these individuals grow to know like and trust you is key.

Everyone focuses on trying to sell things… What product should I promote? Is one of the most common questions I receive.

This video will reframe the challenge of growing your Internet based business in a way that allows you to realize your goal is to be of service to your audience…

A better question to ask is: who am I best able to serve?

What are the biggest problems my audience is facing and how can I help them solve them?

When you answer these two questions correctly and build enough content that meets your audience members where they are and helps them get to where they want to be… You have the foundation for a thriving and successful business!

If you still feel like you need help getting on the right track, be sure to check out my free course here: https://www.milesbeckler.com/free-course

7 Key Steps to Planning and Launching a Successful Marketing Campaign

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.

Step #1 – Begin with the end in mind
Identify your goals
Analyse your business

Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step #3 – Identify your milestones
How will you define success?

Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step #6 – Execute your plan
Launch!

Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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eCommerce Marketing Strategies – 12 Killer Tips

Watch this video to discover 12 killer eCommerce marketing strategies and tips:

Overview

Tips covered in video:

Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce

Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video

Tip #3 – Schema markup for google rich cards (schema markup testing tool)

Tip #4 – Optimize your product feed via Google Merchant center

Tip #5 – Run Google shopping ads

Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram

Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.

Tip #8 – Invest in social media management, build an organic following.

Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.

Tip #10 – SMS VIP deals

Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service

Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
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Contractor Marketing – 11 Tips

Watch this video to learn 11 Contractor Marketing Tips!
https://www.contractormarketing360.com/

Tips Covered in Video:

1) Build a highly convertible and professional website (mobile first)

2) Use a CRM

3) Use Email Marketing for leads – experience, trust/reviews, process, educate

4) Use Email Marketing for customers – maintenance reminders & reviews

5) Reputation Management

6) Get Listed & Optimize Local Listings & Directories (Houzz)

7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search)

8) Run retargeting ads on google display network, youtube, facebook and instagram

9) Run targeted Facebook ads in your area

10) Build your organic social media presence / following – post your work on Facebook & Instagram, document projects, community outreach, etc..

11) Don’t buy leads! Be patient and build your own brand in your area so people think of you first. Does not happen over night.

Bonus Tip – Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
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Digital Marketing Strategy – 7 Ways to Build Your Digital Presence

Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online!

Step 1: Develop a Conversion Based Website
Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you’re putting your best foot forward.

UXi® Websites

Step 2: Invest in SEO and PPC
People buy from people they know when it’s convenient. If your site doesn’t show up when they search, you’re going to miss out on a lot of business.

Natural Listing Ads®

Top Placement Ads®

Step 3: Retargeting
When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don’t let them get away!

Retargeting Ads®

Step 4: Build Your Online Reputation
If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage.
87% of shoppers won’t consider buying from a site without reviews.
Start the process at https://www.topratedlocal.com/

Step 5: Create Valuable Content, Specifically Videos!
Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics.

Step 6:Social Media
57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community.

Social Media Management

Step 7: Stay Ahead Of The Competition – Use a CRM!
A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM – https://www.marketing360.com/small-business-crm/

BONUS TIP: Stay educated
Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! – http://m360.us/6d7a

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

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