7 Key Steps to Planning and Launching a Successful Marketing Campaign

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.

Step #1 – Begin with the end in mind
Identify your goals
Analyse your business

Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step #3 – Identify your milestones
How will you define success?

Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step #6 – Execute your plan
Launch!

Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

#digitalmarketing #marketingcampaign #marketingstrategy

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
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eCommerce Marketing Strategies – 12 Killer Tips

Watch this video to discover 12 killer eCommerce marketing strategies and tips:

Overview

Tips covered in video:

Tip #1 – Use a good cart. Shopify, WooCommerce, BigCommerce

Tip #2 – Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video

Tip #3 – Schema markup for google rich cards (schema markup testing tool)

Tip #4 – Optimize your product feed via Google Merchant center

Tip #5 – Run Google shopping ads

Tip #6 – Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram

Tip #7 – Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand.

Tip #8 – Invest in social media management, build an organic following.

Tip #9 – Automate email marketing (holiday, birthdays) and send end of month promotions.

Tip #10 – SMS VIP deals

Tip #11 – Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service

Tip #12 – create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon.

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
Facebook: https://www.facebook.com/marketing360/
Instagram: https://www.instagram.com/marketing360
Twitter: https://twitter.com/fuelsyourbrand
Pinterest: https://www.pinterest.com/fuelyourbrand/
Snapchat: https://www.snapchat.com/add/fuelyourbrand
Youtube: https://www.youtube.com/marketing360

Contractor Marketing – 11 Tips

Watch this video to learn 11 Contractor Marketing Tips!
https://www.contractormarketing360.com/

Tips Covered in Video:

1) Build a highly convertible and professional website (mobile first)

2) Use a CRM

3) Use Email Marketing for leads – experience, trust/reviews, process, educate

4) Use Email Marketing for customers – maintenance reminders & reviews

5) Reputation Management

6) Get Listed & Optimize Local Listings & Directories (Houzz)

7) Get on 1st page of Google for your top keywords (SEO, Maps, Paid Search)

8) Run retargeting ads on google display network, youtube, facebook and instagram

9) Run targeted Facebook ads in your area

10) Build your organic social media presence / following – post your work on Facebook & Instagram, document projects, community outreach, etc..

11) Don’t buy leads! Be patient and build your own brand in your area so people think of you first. Does not happen over night.

Bonus Tip – Use an all-in-one marketing platform which has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
Facebook: https://www.facebook.com/marketing360/
Instagram: https://www.instagram.com/marketing360
Twitter: https://twitter.com/fuelsyourbrand
Pinterest: https://www.pinterest.com/fuelyourbrand/
Snapchat: https://www.snapchat.com/add/fuelyourbrand
Youtube: https://www.youtube.com/marketing360

Digital Marketing Strategy – 7 Ways to Build Your Digital Presence

Want to build your digital presence? Here are 7 digital marketing tips you can use to grow your business online!

Step 1: Develop a Conversion Based Website
Don’t settle for terrible design. Your website is often a customer’s FIRST interaction with your business so make sure you’re putting your best foot forward.

UXi® Websites

Step 2: Invest in SEO and PPC
People buy from people they know when it’s convenient. If your site doesn’t show up when they search, you’re going to miss out on a lot of business.

Natural Listing Ads®

Top Placement Ads®

Step 3: Retargeting
When people are looking to choose a brand, 97% of them research 3 to 5 brands online before picking one. Don’t let them get away!

Retargeting Ads®

Step 4: Build Your Online Reputation
If you don’t have positive ratings and comments, you are missing out on a huge competitive advantage.
87% of shoppers won’t consider buying from a site without reviews.
Start the process at https://www.topratedlocal.com/

Step 5: Create Valuable Content, Specifically Videos!
Once you’ve created your ideal sales pitch, implement it into a video and put that video in front of as many consumers as possible. You’ll get the same message across 24/7 and you can measure the effectiveness of the video through analytics.

Step 6:Social Media
57% of consumers say social media influences their shopping habits. Capture even more digital real estate by creating a flourishing online community.

Social Media Management

Step 7: Stay Ahead Of The Competition – Use a CRM!
A CRM, or customer relationship management tool, is exactly what its title suggests. It is software that organizes your clients and leads, as well as all the tasks, data, and record keeping associated with them. We recommend the SMB Marketing 360® CRM – https://www.marketing360.com/small-business-crm/

BONUS TIP: Stay educated
Want to go deeper? Watch our webinar on bringing your business into the digital age where we unpack these tips and more! – http://m360.us/6d7a

Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
Facebook: https://www.facebook.com/marketing360/
Instagram: https://www.instagram.com/marketing360
Twitter: https://twitter.com/fuelsyourbrand
Pinterest: https://www.pinterest.com/fuelyourbrand/
Snapchat: https://www.snapchat.com/add/fuelyourbrand
Youtube: https://www.youtube.com/marketing360