Laura learned about search engine marketing and search engine optimization in the Digital Marketing program to help her transition into an online marketing role. Learn more about her story!
A look at the team behind KoMarketing. Our latest company video illustrates what makes our organization successful and why we continue to grow year over year for the past decade.
For a more in-depth explanation of what really makes us so successful visit our website and check out our blog at https://komarketing.com or give us a call today at 1-877-3-B2B-SEO (I-877-322-2736)
In this short webinar we will look at customer segmentation. This is escpecially useful to identify your most profitable customers and to decide how many of your ad budget should be used for each customer.
#segmentation #onlinemarketing #marketing
Today we talk about the Customer Lifetime Value (CLV) which is useful to determine the value of a customer.
Are you tired of not being able to track your digital marketing results? And do you wish there was an easy way to quickly figure out what’s working, and what’s not, so you didn’t waste your time and money on ineffective marketing tactics?
If so, then you’re in the right place, as on this episode we’re going be diving in head first to take on the mistakenly overly complicated world of digital marketing analytics, so you can quickly learn what you need to watch and measure, and what you can leave behind.
The truth behind digital marketing analytics is that they can be as simple or as complicated as you want them to be.
So here are 5 easy to use and easy understand digital marketing metrics that you can start tracking today.
1: Website Visitors
The easiest place to start is by taking a look at your website traffic and it’s number of visitors.
While this is somewhat of a vanity metric, meaning that it may not directly relate to the bottom line, it is helpful in measuring and tracking how many people are visiting your businesses virtual store front.
2: Bounce Rate
Your bounce rate is the number of people who visit your site and then quickly leave, or bounce off.
Here is where we want to see a low number, as this means that people are sticking around and having more of a look through your content.
3: Number Of Email Subscribers
Just like with website visitors, you want to see a steady increase of email subscribers over time.
It doesn’t matter what business you’re in, the odds are good that you could benefit by using an email marketing strategy.
4: Click Through Rate (CTR)
Your click through rate refers to how many people took action and clicked on one of your posts or advertisements.
CTR is a valuable metric to watch anytime you’re creating an ad for any of the social or search engine platforms, as a high click through rate means that what your ad is saying is relevant and interesting enough for someone to want to click and learn more.
5: Lifetime Customer Value
Lifetime customer value can be one of the most challenging, but also one of the most valuable metrics to watch and track.
While there are a number of pretty fancy and expensive software tools and services out there that can help, even having a rough, general idea of the lifetime value of a customer to your business is still beneficial to your digital marketing campaigns.
► Download your free copy of The One Page Marketing Plan Here – http://adamerhart.com/marketingplan
This video defines the SAS point of view on digital marketing. SAS® Customer Intelligence offers a complete suite of digital marketing capabilities.
SAS CUSTOMER INTELLIGENCE
Integrated touch points. More intimate customer relationships.
Every customer journey is unique. And every touch point is an opportunity to nurture customer relationships and deepen customer intimacy. Only SAS unites best-in-class marketing solutions, award-winning data management and the world’s best analytics to get you in sync with each customer’s journey – no matter how fragmented. For a clear competitive advantage, and a bigger, better ROI.
SAS Customer Intelligence addresses:
* Strategy & Operations
* Marketing Analytics
* Multichannel Engagement
* Digital Experience
* And more…
LEARN MORE ABOUT SAS CUSTOMER INTELLIGENCE
SUBSCRIBE TO THE SAS SOFTWARE YOUTUBE CHANNEL
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 75,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know.®
CONNECT WITH SAS
SAS ► http://www.sas.com
SAS Customer Support ► http://support.sas.com
SAS Communities ► http://communities.sas.com
Facebook ► https://www.facebook.com/SASsoftware
Twitter ► https://www.twitter.com/SASsoftware
LinkedIn ► http://www.linkedin.com/company/sas
Google+ ► https://plus.google.com/+sassoftware
Blogs ► http://blogs.sas.com