7 Key Steps to Planning and Launching a Successful Marketing Campaign

Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.

Step #1 – Begin with the end in mind
Identify your goals
Analyse your business

Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush

Step #3 – Identify your milestones
How will you define success?

Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?

Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?

Step #6 – Execute your plan
Launch!

Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results

Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.

What are your favorite marketing planning tips? Feel free to leave them below!

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How to Get Better Conversion Rates for Your Marketing Campaign?

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The #AskGaryVee Show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.

Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

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Inside a digital marketing agency

Capability to monitor the performance of a marketing campaign on a real time basis is like a magic wand in the hands of marketeers, a campaign could be tweaked at any given time to meet the campaign targets. Plethora of platforms like text messaging, email, podcast, social media websites has made reaching out to the target audience a lot easier. With more and more brands looking to capitalise on the power of digital marketing, job opportunities in the field are expected to come by in large numbers. On the show we find out what digital marketing is all about and what does it take to make a career in this industry.

Watch full video: http://www.ndtv.com/video/player/heads-up/inside-a-digital-marketing-agency/375044?yt

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A day in the life: Digital Marketing

Join me in this video series, where I show you two weeks in the life of me, Eva, a digital marketer in a fast-paced multi-channel world. This video is an introduction to how I would use the BloomReach Experience platform to help me keep all those moving pieces of marketing under control. Stay tuned for more videos!