Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way.
Step #1 – Begin with the end in mind
Identify your goals
Analyse your business
Step #2 – Set your time-frame
What is your best case and worst case scenario?
Don’t lock yourself into unreasonable time frames that will reduce your success because you rush
Step #3 – Identify your milestones
How will you define success?
Step #4 – Plan your budget
What should you spend?
What is your competition doing?
Will your budget get you where you’re going?
Step #5 – Choose your channels
What channels should you appear on?
Where are your customers?
What platforms do you need?
Step #6 – Execute your plan
Step #7 – Optimize your results
Use data and analytics to optimize your campaigns for the best results
Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate.
What are your favorite marketing planning tips? Feel free to leave them below!
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