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With the end of the year quickly approaching, you are probably looking to set some online marketing goals for your business. However you may be wondering what online marketing goals you should focus on.
The 3 major outcomes you should be focused on are building your audience, engaging your audience, and selling to your audience. In this post you’ll learn more effective ways to set your online marketing goals to focus on those 3 areas.
How to set online marketing goals in relation to building your audience
One of the online marketing goals you should have for your business is to build your audience. Really this is the key foundation to any business that you are marketing Online. If you don’t have an audience, you can’t get much results.
When you have an audience, there’s a lot of benefits that go with it. One of these benefits is people to talk to. I know a lot of people in the online marketing space struggle because they feel they don’t have enough people to talk to about their business.
Building an audience can eliminate this problem. On top of that, the three key foundations are building your audience, engaging your audience, and then selling to your audience.
It’s pretty hard to engage and sell to an audience that doesn’t exist. This is why building your audience is the key foundation, and should be one of your primary goals for your online marketing business.
There are several different areas you’ll want to focus on and build your audience in as a part of your online marketing goals, so let’s break those down.
The primary online marketing goal you want to focus on, regardless of where else you build your audience, is your email list
You may have heard of it before but the money is in the list. If you haven’t, what this is referring to is your email list.
Some people say email marketing is dead, but I don’t think that’s anywhere close to reality. Sure not as many people maybe open email like they used to, however that doesn’t mean it’s not worth it.
One major factor of why building your email list is so important is that you own it. Building your audience on social media is certainly valuable, but you don’t own those platforms.
I know I’ve had audiences of hundreds of thousands that have gone away overnight because of changes with platforms. It doesn’t mean that those platforms weren’t valuable, but it just shows the power of not owning a platform.
An email list though, you do actually own. This is why I growing your email list should be one of your primary online marketing goals moving forward.
There are several options for building an email list I know I’ve been using Aweber for several years. It’s very cost-effective and one that I’d recommend if you’re just starting out.
If you’d like to get your first 30 days for free of Aweber check out this link www.coachmikemacdonald.com/aweber
Advantages of building your email list as part of your audience building goals
Beyond you owning your email list, there’s also a lot of other advantages to email marketing
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