4 Easy Steps to Marketing Your Local Business Online

Getting more people to your storefront used to be hard before the Internet, but not anymore. Through 4 steps you can get more localized traffic.
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Step #1: Get into the local pack. When you perform a search for any localized term you’ll notice a map at the top and 3 localized listings. You want your business to be placed within there.

By setting up Google My Business you are likely to get placed in there. Just submit your business name, address, and phone number.

Step #2: Optimize for localized SEO. Under the local pack are organic listings, you can also be placed there.

Place localized keywords within your webpage. Make sure you also include your address, location and contact details on your website.

Once you do that ask your local chamber of commerce to mention your business. By getting localized links you will rank higher for local keywords.

Step #3: Increase your click through rate. Having a well-placed listing doesn’t ensure you will get traffic.

Generate more reviews so you can get more clicks. You can do this by asking your customers to leave reviews online.

Also, use schema markup so your listing stands out. If you are using WordPress the Yoast SEO plugin will automatically add schema markup.

Step #4: Don’t rely on Google. Use sites like Tripadvisor and Yelp to get more local traffic. Encourage reviews on these sites and do whatever you can to satisfy customers.

When someone leaves a bad review, take their feedback to heart and work on improving the experience for future customers.

13 Marketing Strategies For Small Businesses in 2019

Check out our video with 13 Marketing Strategies For Small Businesses – We go over how to get more customers to your small business by using Online Marketing. Small business marketing strategies are not always easy to implement, but if you can focus on using these marketing tips for your small business just one at a time, you will get your website, products, and services out to more customers in no time. We have all of our tips below in the video description in case you wanted any additional detail beyond the video.

Small Business Marketing can be difficult when you are getting started, which is why you need to know the top small business marketing strategies, ideas, and tips for 2019. Many small businesses struggle to grow because they don’t use the best strategies and ideas that are available. In addition, it can be difficult to know everything you need to do to land more clients and customers for your business. So learn how to grow your business today with some of the top Online Marketing strategies for 2018, 2019, and beyond.

1. G Suite By Google

https://gsuite.google.com/solutions/small-business/

2. Create a Useful and Helpful Website

3. Create Online Content

4. Be Active on Social Media Channels Where Your Customers Are

5. Implement Search Engine Optimization

6. Use Google My Business

https://www.google.com/business/

7. Optimize For Search Engines Where Your Customers Search

8. Use Email Marketing

https://mailchimp.com

9. Use PPC Advertising like Google Ads and Facebook Ads

https://ads.google.com/home/
https://www.facebook.com/business/ads

10. Learn About Your Industry and Attend Conferences

11. Copy Your Competitors Small Business Marketing Strategies

12. Outsource Your Weaknesses to Employees or Freelancers

https://www.upwork.com/

13. Focus on Consistency Rather than Branding