Ep. 19 Online Marketing Predictions For 2019

My Site: https://www.taylortimothy.com

My Course: https://taylor-timothy.teachable.com/p/online-marketing-master-course/

My Podcast: https://soundcloud.com/user-394264361

Introduction To The Marketing Lyfe Podcast Ep.19

Episode 19 of the marketing live podcast. Today we’re going to be going over some marketing things that are going to be happening and my predictions for 2019 as far as the online marketing course goes. I am cranking on a guys, it is taking a lot of time so I wanted it done by the first but obviously it didn’t happen but I’m going to keep cranking on it and hopefully we’ll have it done by the end of this month. So let’s dive into episode Number Nineteen, the 2019 marketing prediction.

So we’re going to over six things today in this podcast. We’re going go over website, facebook ads, Youtube ads, paid ads, email campaigns, and of course quality content and how it trumps content in general. So let’s dive in to this podcast.

Mobile Friendly And Simple Website

So basically going over your website, what is so important about your website? One of the big, big things here in 2019 is obviously mobile usage is continuing to increase. So basically you need to make sure that your website is mobile friendly. You need to make sure it’s clean and simple and it you need to make sure it’s telling your customers what to do. A lot of times companies in general going, they custom code their websites and it just causes grief, pain and heartache. I kid you not guys, I’ve worked with a lot of different companies and everyone that’s come to me has had a crappy website. It’s not mobile friendly, so make sure your clients, make sure your business and everybody’s website is just crushing it, mobile friendly and loads fast.

Targeting The Right Audience With Facebook Ads

The next thing I want to go over his facebook ads. Now, facebook ads, they are going to continue to increase in cost if you’re not being creative, if you’re not targeting the right audiences and if you’re not remarketing to people and if you’re not using video ads, so what do I mean by being creative? Find fun ways to be creative and fun. Be Yourself, be very transparent and make your ads fun, engaging and creative. If you guys want some simple examples, go check out like Russell Brunson. Go check out some of the stuff I’ve posted on my blogs. I’ve, I can show you guys some simple creative ads that work. The best thing is is if you want to find your target audience, go in and schedule and plan out who you’re going to target, so I say be smart with your targeting, be smart with your research and go in and make a game plan and this is going to help lower your cost per conversion and your facebook ads are going to perform better. So if you use the audience insight tool inside of facebook, it’s a simple way that you can learn more about your target audience and you can definitely cut that per conversion down.

Retargeting Facebook And Instagram Audience

The next thing I want to talk about is actually remarketing on facebook and instagram. Basically you need to be going in and retargeting people that have engaged with your content. So what I mean by retargeting, delivering an ad to them, again, that has a different offer of your product or service. So basically anybody that has liked your page is watched your videos, visited any of your websites. Basically you have the ability to go in and re target them. Currently I’m running a campaign that’s retargeting and it’s actually cut the cost per conversion and half, so making sure that your remarketing across all the platforms on facebook and instagram. This is going to help keep your cost per conversion down.

Running Video Ads On Social Media Platforms

The next thing I want to talk about is video ads, so video ads. Basically video ads have been one of the highest converting tools across the board, so if you’re not running video ads over image ads, you need to be testing this and seeing what works best for your business. So a lot of times people are liking to watch videos. Videos are more engaging than actual images in the long run, and it’s also gonna help build brand awareness for your business. So make sure you guys are using video ads for your business to generate leads and sales for your business. And that’s going to wrap up the section on facebook and instagram. Next thing we’re going to be going over Google ads. In my opinion, these things are always going to work if you guys are Super Smart with your keyword research, so keyword research is going in and making sure you’re going after keywords and terms that are relevant to your business, so making sure that you’re using specific key words and being very strategic with how you’re using your keywords is going to be super effective in 2019.

Ep. 12 Free Online Marketing Ebook | Generate More Leads Online

My Site: https://www.taylortimothy.com

My Course: https://taylor-timothy.teachable.com/p/online-marketing-master-course/

My Podcast: https://soundcloud.com/user-394264361

Quick Introduction On The Marketing Lyfe Podcast

What’s up guys? It’s Taylor Timothy with the marketing life podcast and today I’m going to be talking about the ebook that I just released. I’m super excited about this. So let’s dive in.

Summary Of My Ebook

So the first thing I want to talk about, why did I write this ebook?

My whole goal is me and this podcast and everything is to help businesses get more leads, more cells, and basically I just kind of give a little step by step process on what you guys need to do to implement these things into your online business.

Quality Website For Your Business

So the first thing that I go over with you guys is your website and I talk about like making sure you have the right theme. If you’re using wordpress, making sure that you have good hosting, making sure you have a consistent look and feel across the board, the pixels that you guys need to have in place when you’re building your websites to. I talk about Google site speed tests. I talk about tracking and using thank you pages and linking your opt in forms, your crm, using the facebook messenger Chat Bot. And obviously I talk about like the no brainer things that you need to have on your website.

So that’s the first thing in the ebook where I go over is basically the concept of your website and the things that you need to have in place. The next thing I go over his messaging and messaging that you have on your website. So the first thing that I talk about is it’s called a usp and it’s called the unique selling proposition. All of your websites, all of your landing pages need to have some sort of unique selling proposition. And I, in this ebook I go over some simple like unique selling propositions that you guys can have on your website. The next thing that I go over is can your website past the five second test. Now a lot of people are like, what’s the five second test? So when you land on the webpage, on that landing page, do you see in the first five seconds, can you verify what you are looking at the website you’re on and the offer that the website is, is offering to you. A lot of websites actually don’t do this, so it’s really important to have the make sure that your website can pass what I call the five second test.

Social Proof On Your Landing Pages

The next thing I talk about is social proof. Now what social proof show that you guys actually have raving fans, so on your landing pages with your messaging, make sure you have some sort of testimonial or social proof on that landing pages. Well, and that’s the wrap on messaging. This next one’s probably a fan favorite, obviously facebook and instagram, so I go over about creating your facebook page and making sure that your page actually reflects your website, so have a lot of the same information on your facebook page as if it were your website. The next thing I talk about is making sure you use the facebook pixel and making sure that pixels on your site installed properly and across your header.

Finding Your Audience On Social Media To Generate Sales

Then next thing I talk about is creating your audiences and finding your audiences that are going to help generate more leads and sales for your business. Then the next thing I talk about in the book is creating custom conversions, created conversions, and making sure that you’re actually tracking the cells from your facebook ads. And last but not least, I talk about, uh, creating ads for facebook and your instagram marketing. I talk about all the different types of instagram and facebook ad types that you can run for your business and where they are located while they’re running on these different platforms. And the last thing I talk about is in this section is making sure you give your ads time. You know, one of the things that I’ve experienced running facebook and instagram ads instantly the day, the next day after you’ve set up your ads, you want to touch them, you want to change them. But the reality of it is you need to make sure you give these campaigns time. Generally speaking, I give my ads three days before I decide if I’m turning them off or making any changes. So give your ads and your campaigns time and we’ll wrap that up with facebook and instagram.

YouTube Channel To Educate Your Audience

The next thing we’re gonna talk about is my personal favorite. I personally don’t think this platform has hit its all time high yet and some people may think it has, but we’re talking about youtube, so when creating a youtube channel,

Ep. 2 Learning About Taylor Timothy And His Online Marketing Expertise

Learn more about me, Taylor Timothy, and how I got into online marketing. Listen to how I learned about facebook marketing, youtube marketing, google ads marketing and much, much more!