The Best Marketing Strategies and Marketing Concepts for Marketing Online. This video is more valuable than Marketing 101 college course. Marketing is the key ingredient to your entrepreneurial success. So, enjoy the video for great insight into marketing strategies, marketing online, marketing concepts, marketing management and internet marketing.
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A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides.
Marketing strategies have three important functions. Audience targeting is one of them, other two being the market segmentation and brand positioning.
In audience targeting, a marketer recognises its core target audience segment.
In this video, we explain what audience targeting exactly is, how to do the target market analysis and strategies to help you reach the target market to help with your overall marketing strategy.
#DigitalMarketingStrategy #AudienceTargeting #DigitalMarketing
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In marketing, if you break the fundamentals, no matter how much effort you put in, you will not succeed. Today, I’m going to break down my four marketing strategy principles, and how you can market anything.
RESOURCES & LINKS:
How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business [article]: https://neilpatel.com/blog/how-to-create-an-online-marketing-plan-that-will-grow-nearly-any-business/
The first principle is you need to have clear goals for your marketing.
What is your goal? Is it more visitors? Is it brand awareness? Is it more sales?
If you don’t what you’re optimizing for, you won’t know what you need to do in marketing.
For example, it’s brand awareness it’s all about eyeballs and getting traffic. It’s about sales. It could be about creating a conversion funnel, a lead flow, adding up sales, down sells.
If it’s about profitability, it could be about cutting costs on your marketing and figuring out how you can get less traffic, spend less money, but make sure you’re in an optimal position, where you’re not paying too much for marketing and your profitability goes up.
The second principle that you need to follow is you need to understand your target customer.
If you don’t know your target customer, no matter what you do, you won’t do well. Let me share a story from a company called Diamond Foundry. What Diamond Foundry does is, they sell diamonds. And these are man-made diamonds. They still meet all the same requirements that a diamond that you would find in the Earth, and a human eye can’t tell the difference and even if a diamond specialist looked under a scope, they won’t see any difference.
But here is the difference. Diamond Foundry can produce that diamond for pennies on the dollar versus having people go mine for them and find them in the field.
So Diamond Foundry decided that they wanted to sell these diamonds at a truly affordable price to help people out. Can you guess what happened to their revenue sales?
It tanked. Do you know why?
No one wanted affordable diamonds. They felt that if something was affordable, it wasn’t going to be good.
Even though that’s not true, that’s what their customers believed.
Their business started growing and it grew really fast and things started to work out.
Can you guess what change they made? They increased their prices.
They made more sales by charging more money for their product.
In other words, if you don’t know your customers.
What makes them tick. What makes them buy and why. You won’t grow your sales, your traffic or accomplish any of your goals.
And you won’t find this out by just looking at a Google Analytics Screenshot. You got to talk to your customers. Get to know them. Meet them in person. Drink coffee with them. Survey using tools like SurveyMonkey.
Whatever it may be, by talking with them you’ll get more insights so you can keep adjusting them and do better over time.
The third principle that you need to follow is you need to have something that differentiates you.
If you don’t have anything differentiating you from the competition, they’re just going to look at price, quality, reviews. It’s not going to get people to go to you.
The moment you differentiate yourself, you can do so much better. A good example of this is Apple’s expensive, but the reason I pay for a MacBook or an iPhone is that all the devices work so well together and they do the main things, that I want, really well in a simplistic way.
So the key is not just to be another me-too player and have nothing that differentiates you.
You need to figure out how you can make yourself stand out.
And you may not know this right away. You may have to interview people. Talk with your potential customers. You have to figure out what your competitors aren’t doing that you could be doing.
All these things will help you figure out how to differentiate yourself.
The last principle. I know they say marketing’s moving to an omnichannel approach.
I even say that. It’s true. But you need to focus your efforts at one channel at a time. Handle one channel. Do really well at it and then expand into two channels.
Once you do well in two channels, then go for three, then four and then five. But if you can’t get one channel right, what makes you think that you can do all seven or 10 or 20 at once?
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou
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Do you know who Chandler Bolt is?
99.9% of the world has probably has never heard of this man.
So, why was he featured in Business Insider?
That’s part of the beauty of a strategic marketing plan.
This 21 year old kid has made hundreds of thousands of dollars, from his kitchen table.
Even though you have no clue who Chandler Bolt is, he understands that marketing is one of the most powerful millionaire skills that you can possess.
In truth, marketing your business isn’t a difficult skill to learn and the key marketing principles very rarely change.
However marketing your business online is constantly moving at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why I shot this video — to empower you with the mental building blocks to stay ahead in an aggressive industry.
Learn Marketing Skills Online for Free
There are plenty of guides to marketing. From textbooks to online video tutorials that cover a range of topics such as how to market yourself with no money, how to drive traffic to your online store and how to quickly rank in Google.
But, I feel that there’s something missing — a guide about online marketing for beginners to equip already-intelligent professionals with a way to develop a marketing plan for any business. Learn the Best Marketing Strategies and Marketing Techniques for Free closes that gap.
I shot this video guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of the best marketing techniques and the biggest marketing strategies of 2017.
Most of all, I want you to walk away from this video feeling confident about your marketing plan.
Step 1 0:24 – How to Learn SEO, Marketing Strategies and Marketing Techniques for Free
The first thing you need to do is go to Google and type in marketing related terms. Tons of marketing blogs like NeilPatel.com, BackLinko, Moz and Search Engine Land rank high. (The ones that rank high tend to be the best)
You will learn from reading them that mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand.
But as you know reading isn’t enough. So implement what you are learning.
Step 2 1:04 – Marketing Yourself With No Budget Is The Best Way to Learn Marketing For Free
Don’t implement these marketing changes on your own site, set up a WordPress.com blog and test it out on there. Once you figure out what works, implement those changes on your actual website.
You can also use the Neil Patel SEO Analyzer. Type in your URL and it will show you what you are doing wrong. You can then take that data and make changes to your site.
As you fix the errors that the tool shows you, your search traffic will go up.
So that’s how you learn marketing. You read blogs, implement what you learn, and use tools like the SEO Analyzer.
I hope you enjoyed Learn the Best Marketing Strategies and Marketing Techniques for Free and don’t forget to subscribe!