8 Digital Marketing Tips for Consultants | Marketing 360

If you’re a consultant looking to generate more leads these 8 tips are hand picked just for you!

Tip #1 Establish your credibility with statistics and successes. Show them you can drive results where there may be a deficiency. (Dynamic homepage)

Tip #2 Show how you can bring a fresh perspective to your client’s business. Videos, case studies, podcasts, and blog posts are particularly effective. (YouTube)

Tip #3 Never be afraid to highlight your unique talent. Utilize online reviews to highlight what you do well. Start an email marketing campaign through contacts from your reviews and contact forms on your website and social media.

Highlight the advantages your outside expertise can benefit your client.

If you have a special skill set, be sure and communicate that effectively.

Tip #4 Consulting is a matter of convenience for your clients, you provide a service that they can’t, or won’t, do internally. Stress the fact that hiring you will make their lives easier. (FAQ page.)

Tip #5 Provide a solid value proposition. What can you offer your clients that no other consultant can.

Tip #6 Make sure your website design is easily convertible, make it easy for your potential clients to contact and/or find you.

Tip #7 Leverage social media.

Tip # 8 Utilize Google and Facebook advertising to boost your page in the SERP. Specific targeting those that will benefit from your services can help you reach your intended audience. (Ad Manager)

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

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Digital Marketing Strategies For Small Business (… My TOP 20 Tips & Tricks)

Digital Marketing Strategies For Small Business

If you’ve got a small business to run then you know the importance of choosing your digital marketing strategy wisely. After all the right digital marketing strategy can either make or break your marketing before it’s even launched, which is why on this episode I’m giving you 20… (yes, 20) of my top Digital Marketing Strategies For Small Businesses for you to choose from so you can build the perfect digital marketing strategy for you and your business.

Now rather than dive into the nitty-gritty specifics of each and everyone… which would make for a full day viewing affair, I’m going to give you 20 of the top strategies that I’ve seen work wonders for small businesses in order to generate more leads, customers, and sales.

One more quick note, you’re going to notice some overlap between these, and that’s ok, just pick out the 2, 3, or maybe even 4 areas you think you’re going to be able to shine and focus there to start. Some items are going to be high level, and some more specific but this is intentional, because some things need to be looked at on both a macro and a micro level in order to really understand how they might be valuable to your business.

The goal here is to flood your brain with possibilities so you can see what resonates and what doesn’t enabling you to dive in deeper later on the points you feel would give your business the most bang for your marketing buck.

Because at the end of the day it’s less about the tactics and more about the strategy behind them, and remember, a well executed but only average strategy will massively outperform a terribly executed but amazing strategy because at the end of the day, it’s what gets done, and gets done well that actually matters.

Also make sure to stick around until the end of the video because while I’ve listed the first 18 strategies in no particular order, it’s the final two items that I believe are the two single most powerful points to consider for small businesses today.

Some playlists and videos mentioned in the video:
Facebook Advertising Strategy Playlist: https://www.youtube.com/playlist?list=PLxb4RhBMfU_FCt1usQ9DKxZC0yG3o8a21

Popular Marketing Tutorials Playlist: https://www.youtube.com/playlist?list=PLxb4RhBMfU_GoiBMtU9WPwVPnIGYCpCZz

Content Marketing Strategy Playlist: https://www.youtube.com/playlist?list=PLxb4RhBMfU_HQTzrP-9v22MyqZu-Z3kUj

The Modern Marketing Show: https://www.youtube.com/playlist?list=PLxb4RhBMfU_EcThEd9R02a5pZgKMdLd18

***Marketing Resources:
Work With Me: https://bit.ly/2FY2vzF
Our Advertising Agency: http://aerh.co/1oVVeEc
Facebook Ad Image Guide : https://bit.ly/2H9EPt9
FAST Content Formula : https://bit.ly/2JEu5kz
60 Second Video Ad Script : https://bit.ly/2GQF0Kl
One Page Marketing Plan : https://bit.ly/2v6HPBp

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