Do you struggling with consistently marketing your business online? If you answered with a yes or kinda or even a maybe, this episode of #justthetip is going to give you a simple and easy plan to follow along with for each day of the week.
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It’s easy to feel overwhelmed, overworked, and totally lost on where to focus when it comes to marketing your business online. This is the #1 challenge entrepreneurs face. So in this short 5 min video, I take you through a diagram that makes sense of our chaotic online world and I show you exactly how to simplify all your marketing efforts and MAXIMIZE your results.
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Bạn có chắc mình đã hiểu đúng về internet marketing?
Bạn bỏ ra rất nhiều tiền dành cho quảng cáo nhưng hiệu quả lại không như mong muốn?
Bạn không biết những gã khổng lồ trong nghành đang làm thế nào để đem về một lượng lớn khách hàng mà không tốn quá nhiều chi phí quảng cáo thì đây chính là video dành cho bạn
Làm Marketing trên internet bao gồm cả video marketing,youtube marketing, facebook marketing, và rất nhiều công cụ khác nữa. Để có thể tạo ra thu nhập online, thì việc sử dụng các công cụ marketing online, những chiến lược marketing – marketing strategy là vô cũng cần thiết.
Phạm Thành Long sẽ hướng dẫn cho bạn những cách cơ bản để làm marketing online trên internet. Bằng việc áp dụng đúng những chiến lược và hướng dẫn mà Phạm Thành Long đưa ra, chắc chắn công việc kinh doanh online, bán hàng online và kiếm tiền online của bạn sẽ được cải thiện vô cùng nhiều.
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About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.
Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.
His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Read more on my blog: https://neilpatel.com/blog
2018 is going to be an exciting year.
The analysis on how much money we’re spending to generate the traffic and here’s what’s crazy, most people don’t realize this, we generate, let’s say a million visitors a month on Neil Patel.
Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building?
$110,000 a month.
That’s what it averaged out to for 2017.
Here are my marketing strategies for 2018.
I just bought a blog in the marketing space for a half a million bucks.
They get a million visitors a month, and it’s cheaper to spend money acquiring people who already have the traffic.
So in 2017, I bought Uber Suggest, I think it was around 140 grand.
They had very little traffic.
I 381 redirected the site, traffic increased and guess what happened?
I hoped that my traffic would go through the roof, but nothing happened.
Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links?
Don’t buy anything for the links.
Buy it purely based off of traffic and just pay a simple metric.
If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn’t matter.
For a blog that I just spent half a million on, their traffic ranges.
On a horrible month, they’ll get around 800,000 uniques.
In a perfect month, they’ll get around, like, 1.2, 1.3 million uniques, and all I’m doing right now is buying as many blogs as possible.
My marketing strategy for 2018 is to buy blogs based on of traffic.
I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content.
I don’t even care if they have revenue.
If they don’t have revenue, even better.
The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it.
I don’t care for any of that.
I just want the traffic.
So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth?
If I can’t make my money back in less than 12 months, I will not buy it.
The other marketing strategy that I use when I’m buying these sites is to look for blogs that aren’t monetized well.
The blog that I ended up buying for half a million bucks, they’re not even making three grand a month.
If you’re not even making three grand a month, that’s a good deal, right?
They’re like; you’re going to give me half a million dollars for this?
Another creative marketing strategy I’m doing right now, is trying to buy a really popular marketing tool.
I don’t want to pay them all the money they’re asking for because they want well into the millions, and it isn’t worth it.
But, I’m trying to work out a deal where I give them X amount of money up front, let’s say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years.
When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren’t optimized for traffic or conversions.
So buy it for what it’s worth, optimize it, and then use the profits to pay them out continually.
That way you’re not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don’t have to spend as much money, and that’s my marketing strategy for 2018.
My goal is to spend at least $5 million acquiring businesses purely based on their traffic.
If you need help or have questions about online or digital marketing or of you’re a small business looking for help, leave a comment or question below and I’ll personally answer and help you in any way I can!