Inbound vs. Outbound Digital Marketing Strategy (EXPLAINED)

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In this video we explain the difference between a Inbound vs. an Outbound Digital Marketing Strategy and how they both can work together to help you reach you marketing and business goals.

In lames terms, and in-bound digital marketing strategy is one that drives customers to you, and example of this is a Content Marketing where you write blogs, or maybe make videos like this one with content that people are interested in learning about.

Whereas an out-bound digital marketing strategy would be situations where the customers are not coming to you, but instead you are going to them.

An example of this is ads on social media, advertisers are serving you ads on your Facebook, Instagram, and almost every other social media platform at this point.

You never signed up for those ads and those advertisers are targeting you because they believe you might have an interest in their products or services based on what you post, and the content you engage with on your social networks.

Now both strategies are key parts of a solid digital marketing strategy and to take this a step further I want to illustrate some examples of both.

Inbound tends to drive a higher intent as they are people who are actively searching for your content, while outbound tends to have a lower intent as you are interrupting users – these people are not looking for your products and services and could be in the middle of doing some important things like research for work, watching a funny video, or hacking the next U.S. elections.

The point is they are not looking for your offering so when you are advertising to them you are interrupting what they are doing.

Now this does not mean that you cannot be effective, just means that you have to do a good job of targeting them with the right message and a bit of creativity to catch their attention.

Both inbound and outbound strategy should work hand in hand because at any given time there are only so many users searching for something that you are selling.

Also, even if you ranked #1 on Google and drove all the traffic possible to your website, consumers do not often purchase on their first visit to a website and using an outbound strategy like running Facebook ads to website visitors or using email campaigns will be keep to convert your website visitors overtime.

Now there are some channels out there that you can apply both an inbound and outbound strategy to at the same time.

This is what I consider a Hybrid.

And it is Search Advertisings, as in Google and YouTube search.

These are a hybrid because here are users who are actively searching so they have intention behind their media consumption, but with paid pay-per-click ads you are propelling your brand to the front of the web.

Someone could be searching right now for something related to your products or services but because you might not be on the top of Google or YouTube those users might have never seen your content.

And with Google & YouTube driving a majority of the searches on the internet it is no wonder why ads on these platforms have become such performance channels.

As they give us both the high intention of an in-bound marketing strategy, and the volume and scale of an out-bound strategy.

Again, you want to incorporate both strategies into your digital marketing plan.

Where an inbound strategy offers high intention an outbound strategy works by driving high volume, giving you a good blend of hot leads who might be ready to buy today while adding new people into your sales funnel who could turn into sales overtime.

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Kerjayoutube Kelas online yang fokus untuk digital marketing melalui video

Kerjayoutube Kelas online yang fokus untuk digital marketing melalui video

dikelas ini anda akan fokus belajar youtube untuk marketing.
info lebih lanjut silahkan kunjungi https://kerjayoutube.com

5 Best Marketing Strategies For Local Business 👍

In this video, I give you my five local marketing strategies for businesses in 2019, including local SEO, local Facebook Marketing Ads. Thank you for watching. Enjoy.

1- Local SEO
2- Local Business Development
3- Localized Facebook Ads
4- Public Speaking at local Meetups
5- Local Facebook Group

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😀About Antoine Dupont
Antoine is a recognized expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche.

Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work.

His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.

Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

🇫🇷Born & raised in Paris – Je parle Francais

© 2019 Antoine Dupont. All rights reserved.

Free Digital Marketing Coaching

Do you want FREE digital marketing coaching? Learn how to get a FREE membership into our coaching program here: https://www.funnelcoaching.com/membership-page

Are you a struggling online marketer? Have you always wanted to build an online business but weren’t sure where to start? Then this is the opportunity for you.

The secret to online marketing success is having a coach and today I’m offering you a chance to get one for FREE.

Check out the link above for more details.

5 Online Marketing Strategies You Should Already Be Doing

Brand names need a video clip advertising and marketing strategy– this suggestion isn’t new. What has actually changed is exactly how vital video clip has become on every system and channel.

Video clip is no longer simply one item of your total marketing plan. It’s central to your outreach and campaign efforts … particularly your social approach.

Video clip has absolutely controlled social. According to a recent HubSpot Study record, 4 of the top 6 networks on which international customers see video are social channels.

Why is this important? You’re most likely dropping behind if you aren’t producing video. Don’t fret. For many video clips, the more raw as well as easy it is, the a lot more genuine the content seems … which’s what really matters to your audience.

Better yet, video manufacturing is a lot more affordable than ever before– you can shoot in high-grade, 4K video clip with your mobile phone.

Video is useful for more than home entertainment, as well. Video on touchdown pages can increasing conversion rates by over 80%, and also the simple reference of the word “video” in your email subject line increases open prices by 19%. 90% of consumers additionally say videos help them make acquiring choices.

Video clip hasn’t only changed exactly how companies market as well as customers store; it’s additionally changed just how salespeople connect with and also transform potential customers as well as exactly how service groups support and thrill consumers. Basically, video is incredibly beneficial throughout the whole flywheel– not just to enhance brand name understanding.
Source: https://alltopstartups.com/2019/08/16/5-online-marketing-strategies-you-should-already-be-doing/

10 Things You Didn’t Know About Affiliate Online Marketing

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Rich Dad Poor Dad

Things You Didn’t Know About Affiliate Marketing

1 An Example Of A Successful Website
There’s several ways of marketing products and services online. Many affiliates create a blog first and sell products and services through their blog. Martin Lewis has a very successful website called moneysavingexpert.com. This is also an affiliate website. By creating content and helping people decide which service to use: which credit card offers to choose, the best interest rate etc. moneysavingexpert.com makes money by sending website visitors to various offers. If a sale is made through this website, the link this credited to it and a commission is made. By creating content, offering value and helping people make sensible choices, the website has built a reputation and become more prevalent over time. Google ranks the site highly in the search engines and thousands of people use it to make purchasing decisions every day.

2 How Can I Get Started As An Affiliate?
Affiliate marketing is huge. There are thousands of people already making their main source of income from the internet. To get started as an affiliate you need to learn some basic strategies and build various methods of generating traffic from the internet to those offers. A lot of affiliates start with a simple blog. Many travelers ‘blog’ about their travels. If you don’t have a passion or interest to blog about, you can start by following an online course which will help. See my bio for more info on this.

3 How Long Does It Take To Make A Living?
Some people go into affiliate marketing with the intention of creating a second income. Some people want to make big money. Depending on how much time you can dedicate to your affiliate business, and how dedicated you are to it, is a big factor in determining your results. Results vary from person to person. With a large advertising budget and the right business model, some affiliates have replaced their living in 6-12 months. For others it can take years before it replaces their existing income. Depending on your approach, advertising budget, and business model, it can take between 3 months and several years to build it to a point where it can replace an existing income.

4 Can Anyone Do It?
One of the great things about affiliate marketing is that the technology is now available to allow anyone to build their own online business. As long as you are prepared to learn and implement that knowledge, anyone who can operate an email, can use online platforms and tools to build their own online business. The main thing you need is the desire to learn. Affiliate marketing isn’t for everyone though. It does take a lot of hard work and it can take years before you are rewarded financially.

5 What Are The Pitfalls Of An Affiliate Business?
You need to dedicate some time to your affiliate business for it to work for the long term. Some people go into affiliate marketing thinking it is some magic pill which will pay them instantly in cash. Much like a job you can’t expect to get out more than you put in. Affiliate marketing is performance related. This means you don’t get paid unless you can successfully sell products and services online. If you don’t know what you are doing it can take years to do this. You can’t be a dabbler and expect to earn the big money. The big earnings are created over years of hard work. Don’t expect to achieve this with only a small amount of input.

6 What Are The Best Things About Affiliate Marketing?
Affiliate marketing offers an incredible amount of flexibility and freedom. You can work an affiliate business from anywhere in the world providing you have a laptop and an internet connection. You can choose your own hours and build it up around existing work. Many people come into affiliate marketing because it offers this kind of flexibility. They can choose their priorities in life: spend more time with family, choose your working hours, travel and work abroad. No more commuting to work or working long hours for a boss you don’t like.
Affiliate marketing also offers incredible scalability. A business which is local is always limited to the people who can travel to that business. An online business can be global. Using digital products in conjunction with a global reach, you can scale using tools and software to reach thousands of people through digital technology. By using automation much of the work involved with an online business can be pre-built. By building automation into the business model, you can focus your activities on reaching a larger audience through content creation and paid advertising.

Article Source: http://EzineArticles.com/9671646

Digital Marketing Strategy for Small Business 2017 – Best Tips

As a business owner or a marketing person your only aim is to attract new customers and grow your business. So we laid simple digital marketing strategy plan for you. So you can include this strategy in your marketing plans, implement it and measure its performance and make changes according to it. Here are some digital marketing channels that you can use in 2017 for growth in business.

• Search Engine Optimization(SEO)
• Content Marketing
• PPC Advertising
• Social Media Marketing
• Email Marketing
• Local Business Directory

There will always be ways to improve and continue nurturing your online business relationships!

Please share your comment!!

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Lead Acquisition Strategy for Consultants (B2B Online Marketing)

Wondering how to drive leads for your business? In this video we breakout a B2B lead acquisition strategy for businesses with a consulting style model.

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Home Sale Tips: Online Marketing Plans #movemetotx

Home Sale Tips: Online Marketing Plans #movemetotx
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Your Home Selling Guide, Courtesy of the MoveMeToTX Team!

In this video, we dig into the first place in which most buyers will see your home — Online.

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As a service to our clients, we’ve created this educational video series with short clips, breaking down the steps of the home sale process to make it more manageable. We hope that this video series assists you to learn more about the process.

Should you have any questions on the home buying process, contact our team today, or visit our website at www.movemetotx.com.

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#movemetotx #sellyourhome #homesellingguide

Top 5 Digital Marketing Strategies for MAKING MONEY ONLINE 2020

The Top 5 digital marketing strategies for making money online. This video is the blueprint to improving your digital marketing capabilities if you are willing to take these 5 concepts into consideration.

You must take marketing seriously to be successful within your business.

The current state of the internet and social media is by far the biggest digital marketing opportunity of this era. Social media marketing is the epitome of underpriced attention, especially when it comes to Facebook and Instagram ads. Please, please execute on this amazing opportunity that is in front of you. So many of you spend far too much time thinking, strategizing, etc. instead of just executing.

The following topics below are also associated with the video content:
marketing strategies for small business
marketing
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marketing strategy
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