3 Reasons Why You Should Stop Copying Your Competitor’s Digital Marketing Strategy

You have competitors who are larger than you, so shouldn’t you just copy their digital marketing strategies if you want to succeed? NO!

Hey everyone, I’m Neil Patel and today I’m going to share with you why you shouldn’t copy your competitors business plan.

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#1: You don’t always know what’s happening with your competitor’s business

For example, just because they have a similar product to yours you don’t necessarily know why people prefer their product over yours. Online marketing is really tricky this way.

There could be something special about it, or they could have been in the marketplace so much longer that they build up so much brand credibility that they can get away with pretty much murder while you can’t, right?

#2: People make their changes based on opinions.

You don’t want to make changes based on opinions. You want to make changes based off of facts. A lot of times, your competitors are doing changes to their websites just because they feel like they want to do those changes. They have that gut feeling that this is going to work for them. Well, gut feelings don’t necessarily create multiple million dollar companies or billion dollar organizations. Data does. You want to use data to make changes on your website. That’s why I use CrazyEgg whenever I make changes on my website. I’m continually using it to run split tests. If I just copy someone it’s not necessarily going to work for me. I got to run tests to see what works for my audience.

#3: You’re different than your competition.

You need your own unique selling proposition especially with social media marketing. If someone’s already bigger than you copying them won’t make you bigger than them. You gotta be different, and by being different you need to create a unique selling proposition.

So, for example, if they’re a really big corporation, like I used to have a agency when I was younger and I used to compete with iProspect. iProspect would say, hey, we work with big brands like Coca-Cola and McDonald’s. Well, you know, a lot of people would come to me and be like, Neil, why should we hire you instead of iProspect? It shows in their job posting that hey, you get to work on accounts like Coca-Cola and McDonald’s. Well, on the flip side, if you work with me, you’re ging to talk with me.

You get that personalized experience, right? That was my unique selling proposition. I’d be like, “if you call me, you know I’m going to be picking up, and I’m going to be the one helping you”. I’m going to be the one who’s held responsible for your results, and they like that. I put myself in a different position than my competitors.

Did I ever beat them in size? No, but by making myself different and standing out I was able to grow my business much faster.

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Dirk Kreuter I Durch effektives Online-Marketing zu über 20.000 Seminarteilnehmern! I D-S-R #20

Dirk Kreuter ist der erfolgreichste Verkaufstrainer im deutschsprachigen Raum. Das belegt nicht nur sein “Know-How”, sondern auch durch die über 20.000 Teilnehmer auf seinen Seminaren. Was viele nicht wissen, Online-Marketing ist seine Geheimwaffe Nr. 1! Wie er diese nutzt, erzählt er uns in dieser Folge von Digital-Selfmade-Radio!

Mehr von Dirk findest du hier:

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Podcast ►►►https://dirkkreuter.com/podcast/

YouTube ►►►https://www.youtube.com/user/dirkkreuter

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Zur Vertriebsoffensive ►►► http://go.kmu-online-akademie.84279.digistore24.com/
Der Podcast auf iTunes ►►►https://itunes.apple.com/de/podcast/digital-selfmade-radio-die/id1170484849?mt=2


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Robert Michel Junior ist leidenschaftlicher Jungunternehmer. Direkt nach dem Abitur entschied er sich ganz bewusst gegen den klassischen Werdegang von Studium und Job und für das Unternehmertum. Auch wenn am Anfang viele Hürden zu bewältigen waren, hat er seither mehrere erfolgreiche Internet-Unternehmen auf die Beine gestellt.

Als Gründer der KMU-Online-Akademie.de hilft er KMU’s, Start-Up’s und Selbständigen bei der digitalen Neukundengewinnung. Mit der KMU-Online-Akademie möchte er mit seinem Team in den nächsten fünf Jahren über 10’000 Unternehmen dabei helfen, ihren Umsatz durch effektives Online-Marketing zu verdoppeln.

Auf seinen Social Media Kanälen veröffentlicht er einerseits hochwertige Inhalte zu den Themen Internet-Marketing, Neukundengewinnung und Unternehmensaufbau. Andererseits gibt er immer wieder interne Einblicke in seine Unternehmen und zeigt sehr detailliert auf, was für ihn persönlich funktioniert und was nicht.

Durch seine praxisorientierten Videos sowie seine Ehrlichkeit und Offenheit unterscheidet er sich von vielen anderen „Unternehmens-YouTubern“ und wird in der Branche auch deshalb sehr geschätzt.

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YouTube ►►► https://www.youtube.com/channel/UCh3CpDD2ptiuyY3CGCvwtNw

Facebook: ►►► https://goo.gl/Rnr4oT

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Vielen Dank und viel Spass auf meinem Channel!

Robert Michel Junior

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The Hub is a monthly digital marketing program with classes for the small business owners and entrepreneurs on a variety of marketing topics ranging from SEO, social media, email marketing, paid advertising, growing your business, copy writing, and sales funnels.

– Learn more at www.thedigitalhub.com/get-access

– Get expert tips by joining our private FB group www.facebook.com/groups/thedigitalhub/

The Truth About The Internet Marketing Lifestyle

In today’s video I talk to you about the truth of the internet marketing lifestyle.

Ever since we got started we were sold an idea of what it is to have an online business and make money online.

In this episode I tell you what happens behind the scenes and why learning the truth about the internet marketing lifestyle is crucial to your success.

►►► Follow Me On Instagram For Behind The Scenes Content!

Find Sebastian here:

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Facebook Group: http://sebastiangomez.com/tribe

Onlinemarketing Einstieg – Wie funktioniert effektives Onlinemarketing im Detail?

Hier zeigt Christian Seigwasser von https://Kundenwachstum.de schnell und übersichtlich den Einstieg in das Onlinemarketing. Wie das ganze grundsätzlich funktioniert, was von was abhängig ist. Wie was miteinander funktioniert und was Du bei Deinen ersten Schritten im Onlinemarketing beachten solltest. Zusätzlich bekommen gerade Klein und Mittelständischer Unternehmer noch wertvolle Tipps für Ihr Online Marketing mit auf den Weg.

Mehr zu den Themen:
Newsletter Marketing: https://kundenwachstum.de/newsletter-marketing/
Blog Marketing: https://kundenwachstum.de/blog-marketing-neukundengewinnung/

Darüberhinaus kannst Du Dir das passende Workbook zur Erstellung Deiner ersten individuellen und maßgeschneiderten Marketingstrategie GRATIS von:

Marketingstrategie – Gratis Ebook zur Kundengewinnung

Viele weitere Interessante Downloads haben wir für Dich hier bereit gestellt:

herunterladen. Falls Du bei der Bearbeitung Deines heruntergeladenen Workbooks Fragen hast, kannst Du zusätzlich auch gerne ein unverbindliches und kostenfreies Telefon Coaching mit uns vereinbaren.

Klicke dazu einfach auf:


Viele weitere Infos über das Thema Neukundengewinnung, sowie Offline Marketing und Onlinemarketing und Marketing Onlinemarketing findest Du auch auf Facebook:

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Một số kiến thức cơ bản về Internet Marketing


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Nguyễn Hữu Lam – CEO HPSOFT đào tạo Internet marketing Online qua Webinar

Công ty Cổ phần Giải pháp Phần mềm Hải Phòng (HPSOFT) là công ty hàng đầu Hải Phòng trong lĩnh vực Internet Marketing với một số dịch vụ chính: Dịch vụ thiết kế Website, Domain, Hosting, Dịch vụ SEO, quảng cáo trên Google, Dịch vụ Facebook Marketing, Dịch vụ Email Marketing,…

Trong 5 năm qua, chúng tôi đã có trên 500 khách hàng trung thành, giúp đỡ cho trăm doanh nghiệp xây dựng được thương hiệu lớn mạnh và tư vấn cho hàng nghìn khách hàng thành công trong lĩnh vực kinh doanh trên Internet. HPSOFT cũng đã đào tạo ra rất nhiều các học viên biết cách ứng dụng Internet Marketing áp dụng tốt vào công việc kinh doanh của mình.

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►Tel: 0982.033.031 – 0934.277.782
►Website: http://hpsoft.vn
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WARUM dieses Video?
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