Exporteinstieg digital! Finale der „2. Online Marketing Challenge“

Digitale Vertriebswege sind häufig der kürzeste Weg auf Auslandsmärkte. Mit diesem Ansatz hat die Internationalisierungsoffensive Sachsen (IOSax) gemeinsam mit der Universität Leipzig im Frühjahr die bereits zweite Auflage der „Online Marketing Challenge“ ausgerufen. Bei diesem Wettstreit haben seit Anfang April neun sächsische Unternehmen gemeinsam mit rund 30 ausländischen BWL-Studierenden digitale Vertriebskampagnen ausgearbeitet, um neue internationale Kunden zu gewinnen. Die Studierenden konnten dabei ihre Sprach- und Marktkenntnisse optimal anwenden.

Sendung vom 09.07.2019

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Links:

http://www.studiok-dresden.de

Online Marketing Strategies | CurtinX on edX

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. Take this course for free on edx.org: https://www.edx.org/course/online-marketing-strategies-curtinx-mkt5x

ABOUT THIS COURSE

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.