Trends im Online Marketing – Interview mit Michael Kohlfürst

Online Marketing Experte Michael Kohlfürst im Interview. Was sind die Trends im Online Marketing? Wie geht es weiter mit der eignenen Webseite, Social Media und Mobile Marketing auf dem Smartphone und im Auto? Darum ist das Online Marketing eines Unternehmens auch Chefsache.

Michael Kohlfürst CMC Interview mit Otto Koller von www.just-a-game.at anläßlich des Jahrestreffens der Mountain Bike Hotels in Tramin Südtirol Italien. www.bike-holidays.com + www.roadbike-holidays.com waren die Veranstalter dieses Events zu welchem es auch Schulungs Videos gibt.

Die erste Frage: Wie weit macht es denn Sinn, dass ich mich selbst als Unternehmer um dieses Thema annehme? Grundsätzliche ist es schon wichtig, dass ich als Unternehmer oder als Eigentümer von einem Hotel zeige, dass mir das Thema am Herzen liegt, dass es mir wichtig ist. Damit auch die anderen beteiligten Partner die an der Umsetzung mit dabei sind wie eine Agentur auch wissen wie wichtig das für das Unternehmen ist. Inwieweit ich mich da selber einbringe, dass sie zum Beispiel auch selber Inhalte einfüge oder erstelle hängt dann davon ab wie sehr mein Herz daran hängt oder mein finanzielles Budget zulässt.
REPORTER: Die Frage wie weit ich mich selbst einbringe kann man ja in Verbindung bringen mit der Frage wie dynamisch soll denn meine Webseite sein. Weil wenn du jetzt sagst ich soll ganz besonders dynamisch sein, dann wird mir gar nichts anderes überbleiben. Wie siehst du das?
KOHLFÜRST: es soll natürlich auch zum Unternehmen passen. Wenn ein Hotel größer ist, dann haben die natürlich viel mehr Möglichkeiten und Kapazitäten viel mehr Inhalte zu erstellen als wie ein kleiner Betrieb wo jeden ich jeden Tag auch sehr viel im Tagesgeschäft drinnen bin. Aber grundsätzlich geht es mal um das Thema Dynamik. Also wer nichts ändert, nichts erneuert oder neuen Inhalt hinzufügt der wird auch vom Netzwerk, vom Internet nicht wahrgenommen als beweglich, und wer nicht beweglich ist, wird dann früher oder später aus den Ergebnissen ausgeschlossen.
REPORTER: das heißt, Statik bedeutet nicht nur Rückschritt, sondern bedeutet gar nicht mehr präsent?
KOHLFÜRST: Genau richtig, weil die anderen die aktiv sind, die werden mich überholen mit der Zeit.
REPORTER: jetzt schauen wir noch zum Thema Zukunft. Welche Bedeutung wird das Thema Webdesign und Webgestaltung und Text Content Gestaltung, Content Management für die Zukunft haben?
KOHLFÜRST: wir werden sicher noch mehr Möglichkeiten der Digitalen Werbung und der Digitalen Destination bekommen als wie jetzt die klassische Webseite wie man sich diese am Computer vorstellt. Es hat ja schon bereits begonnen die Mobilen Suchgeräte am Smartphone zum Beispiel oder auf einer Uhr usw., da wir sich sicher noch viel mehr entwickeln. Aber was die wichtigste Entwicklung wird ist, dass es Teil unseres Lebens wird. Wir bekommen nicht mehr die Aktive Suche sondern die Assistenzsysteme die unser Leben begleiten und die merken, was ist uns wichtig, was gefällt uns. Was sind unsere Wünsche. und diese werden uns dann dementsprechend die Informationen zuführen. Und darauf bereitet man sich am besten nun schon vor indem man in Sozialen Medien ist, eine Webseite hat und dynamisch ist in der Erstellung seiner Inhalte.
REPORTER: Das heißt, es führt auch in Zukunft kein Weg daran vorbei?
KOHLFÜRST: Meines Erachtens nach in MEINER Zukunft, die ich noch erleben werde, würde ich mal sagen, nein.

Mehr Infos im Video!

BEM’s Mike DeJohn on Online Launch Team Marketing Podcast 7.31.17

BEM’s Mike DeJohn on Online Launch Team Marketing Podcast 7.31.17

Chat with us: https://www.messenger.com/t/MarketingBulls

Join our Public Facebook Group:: https://www.facebook.com/groups/445836432495871/

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SIMPLE & EFFECTIVE

Today’s marketing landscape is full of technology, bells and whistles, and buzz words that no one really understands.

What they do know, is that it sounds good and serves as a way to intimidate the small business owner.

That is the aim of most agencies out there when you get a peak behind the curtain.

At Bull’s Eye Marketing. we take a different approach. We teach you as we go so that you actually understand what is happening and WHY it is important.

You will see, in real time, what those results are SUPPOSED to look like.

WHAT WE DO…

There is a lot that we do, but, let’s keep it simple.

Bottom line, we are a full service agency, but that is only because we want to be sure we are able and ready to handle any need you may have.

This digital world we live in is changing constantly, therefore, so must we.

It is OUR job to stay on top of all the trends and deploy them as you see fit in accordance with your business needs. But, at the end of the day, one thing we know for sure – Simplicity is Key.

Bot Development and Advanced Automations

In a world were instant gratification and immediate response is expected, you MUST implement automations in your system. We’ve got you covered on multiple platforms.

Website and Funnel Development

Websites and funnels. You know you need one, but you don’t know which actually applies to your business. We can cover you with a cost effective solution that will set you up for the future growth of your business.

Lead Gen and List Building

The life-blood of your business is customers. Without them, there is no business. Our Lead Generation and List building systems will provide you with a steady stream of customers.

Custom Sales and Marketing Systems

Your business is unique and so must be your digital solutions. Sometimes, the typical does not apply to you. We will sit down with you and map out the solution that works best for your business. Not just some cookie cutter approach.

OUR TEAM

Co-CEO Mike DeJohn

Important decisions are best made as a team. That is why BEM has decided to share the responsibility of CEO with the two guys who seem to do most of the talking. Mike oversees the system creation and advances in technology to make sure we stay current. He also acts as the front man for a lot of our video branding.

Co-CEO Zach Heilman

Zach compliments Mike’s efforts by being the master behind community development and implementation that amplifies the efficacy of each system deployed. He stays abreast of all the current tools that aid in our teams efforts to be more efficient and relevant. He is also integral in making sure Mike wakes up in the morning and stays on task!

COO Sue Heilman

Sue is the driving force behind our message and overall operational function, as well as the better half of one of our CEO’s. She makes sure we stay on brand and on message with all of our communications, as well as on schedule. There is not a proposal, or mass communication that leaves our office, or a meeting or event that gets scheduled without her approval.

Director of Agency Operations Debbie Norman

As the Bull’s Eye Master Affiliate, Debbie has been tasked with overseeing the day to day operations of the agency. Her client relations skills and ability to see the whole picture for each project makes her the ideal figurehead for this role. She comes to us with years of business experience and leadership as well as a wealth of knowledge in the social media arena. She is likely one of the first people you will speak with at Bull’s Eye Marketing!

WHY US??

Well, that’s a darn good question!

In today’s market, there is a lot of noise… A lot of people claiming a lot of things.

We have experience on our side.

We are not a group of young guys still trying to find their way back to their dorm room on some college campus.

We are real people with real experience – and, since everyone asks, we do hit that century mark in combined experience.

But combined experience is not a real reliable marker.

100 people with 1 year of experience can claim that… But in our case, there are four of us in charge of this circus.
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marketing
Social Media Marketing
Mobile Marketing
Digital Marketing
Facebook marketing 2019
Facebook live
Facebook marketing
Mike DeJohn
ManyChat Agency Partner
Facebook messenger bot
Zach Heilman
Susan Peppelman
Debbie Norman
Bull’s Eye Marketing
Bullseye Marketing
Social Media
Lead Generation
Marketing systems
Marketing Funnels
Marketing Agency Oklahoma City
Marketing Agency Colorado
Marketing Agency Tennessee
Bot development
Website Development

BEM’s Zach Heilman on Online Launch Team Marketing Podcast 7.7.17

BEM’s Zach Heilman on Online Launch Team Marketing Podcast 7.7.17

Chat with us: https://www.messenger.com/t/MarketingBulls

Join our Public Facebook Group:: https://www.facebook.com/groups/445836432495871/

_

SIMPLE & EFFECTIVE

Today’s marketing landscape is full of technology, bells and whistles, and buzz words that no one really understands.

What they do know, is that it sounds good and serves as a way to intimidate the small business owner.

That is the aim of most agencies out there when you get a peak behind the curtain.

At Bull’s Eye Marketing. we take a different approach. We teach you as we go so that you actually understand what is happening and WHY it is important.

You will see, in real time, what those results are SUPPOSED to look like.

WHAT WE DO…

There is a lot that we do, but, let’s keep it simple.

Bottom line, we are a full service agency, but that is only because we want to be sure we are able and ready to handle any need you may have.

This digital world we live in is changing constantly, therefore, so must we.

It is OUR job to stay on top of all the trends and deploy them as you see fit in accordance with your business needs. But, at the end of the day, one thing we know for sure – Simplicity is Key.

Bot Development and Advanced Automations

In a world were instant gratification and immediate response is expected, you MUST implement automations in your system. We’ve got you covered on multiple platforms.

Website and Funnel Development

Websites and funnels. You know you need one, but you don’t know which actually applies to your business. We can cover you with a cost effective solution that will set you up for the future growth of your business.

Lead Gen and List Building

The life-blood of your business is customers. Without them, there is no business. Our Lead Generation and List building systems will provide you with a steady stream of customers.

Custom Sales and Marketing Systems

Your business is unique and so must be your digital solutions. Sometimes, the typical does not apply to you. We will sit down with you and map out the solution that works best for your business. Not just some cookie cutter approach.

OUR TEAM

Co-CEO Mike DeJohn

Important decisions are best made as a team. That is why BEM has decided to share the responsibility of CEO with the two guys who seem to do most of the talking. Mike oversees the system creation and advances in technology to make sure we stay current. He also acts as the front man for a lot of our video branding.

Co-CEO Zach Heilman

Zach compliments Mike’s efforts by being the master behind community development and implementation that amplifies the efficacy of each system deployed. He stays abreast of all the current tools that aid in our teams efforts to be more efficient and relevant. He is also integral in making sure Mike wakes up in the morning and stays on task!

COO Sue Heilman

Sue is the driving force behind our message and overall operational function, as well as the better half of one of our CEO’s. She makes sure we stay on brand and on message with all of our communications, as well as on schedule. There is not a proposal, or mass communication that leaves our office, or a meeting or event that gets scheduled without her approval.

Director of Agency Operations Debbie Norman

As the Bull’s Eye Master Affiliate, Debbie has been tasked with overseeing the day to day operations of the agency. Her client relations skills and ability to see the whole picture for each project makes her the ideal figurehead for this role. She comes to us with years of business experience and leadership as well as a wealth of knowledge in the social media arena. She is likely one of the first people you will speak with at Bull’s Eye Marketing!

WHY US??

Well, that’s a darn good question!

In today’s market, there is a lot of noise… A lot of people claiming a lot of things.

We have experience on our side.

We are not a group of young guys still trying to find their way back to their dorm room on some college campus.

We are real people with real experience – and, since everyone asks, we do hit that century mark in combined experience.

But combined experience is not a real reliable marker.

100 people with 1 year of experience can claim that… But in our case, there are four of us in charge of this circus.
.
.
.
.
.
.
.
.
.
.
marketing
Social Media Marketing
Mobile Marketing
Digital Marketing
Facebook marketing 2019
Facebook live
Facebook marketing
Mike DeJohn
ManyChat Agency Partner
Facebook messenger bot
Zach Heilman
Susan Peppelman
Debbie Norman
Bull’s Eye Marketing
Bullseye Marketing
Social Media
Lead Generation
Marketing systems
Marketing Funnels
Marketing Agency Oklahoma City
Marketing Agency Colorado
Marketing Agency Tennessee
Bot development
Website Development

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What is Direct Marketing

You can subscribe to all my Marketing Video Lessons here: http://30minutes.marketing/subscribe

This marketing video explains what is direct marketing and its benefits compared to other forms of marketing.

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Direct marketing is a kind of advertisement that allows marketers or business owners to promote directly their products to potential customers. This direct communication can be done face to face, sms, mailing, email, telephone, and other channels that allow the business to communicate with potential customers individually.

Its history goes back to 1872 when Mr. Aaron Montgomery Ward, a Chicago based business man that made a fortune by selling products to rural customers through mail ordering.

The big advantage of direct marketing is that it can be personalized and its results can be measured. In order to create successful direct and personalized marketing campaigns you need to have, create, or buy a good potential customers database. The better and more detailed information about your potential customers your database has, the better results you will achieve in your direct marketing campaign.

Ex: If your campaign is to attract runners to participate in the race you are organizing, and if you will have a full marathon, half marathon, and 10 kilometer races possibilities for the participants, it was great if your customers database had data on which ones of the potential customers usually participates in a full marathon, which usually goes for the half, and what prefer a not so longer race and opt by the 10 kilometer option. This way you could segment your direct marketing campaign into three different campaigns: one targeting the 10 kilometer, other the half marathon, and the last one targeting the people that most probably will opt for the full marathon.

So after you have contacted your potential customers, the next thing you need to do it is to measure its response rate. The response rate is the percentage of people who actually took action and followed your suggestion to buy, participate, visit, or whatever was your main goal for creating the direct marketing campaign. At the previous run race example if you have contacted 1,000 people to participate on the marathon race and 100 of them actually registered, you would get a 10% response rate.

If your brand is not strong yet, direct marketing is a great way to get results/ sales. As you contact the potential customers directly you have the opportunity to explain them your unique selling proposition and why they should choose your products. This will not happen if you use other marketing channels, as you will not have the opportunity to go into detail about your product strengths, and because you may face similar products with a well know brand next to your ads.