Business of Music Marketing Course Overview | Music Business Education | Berklee Online | Mike King

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In The Business of Music Marketing, Berklee instructor Mike King guides you toward professional-level knowledge of cutting edge marketing techniques essential for any music-centric business. Starting with evergreen marketing best practices, you will learn specific approaches for building an engaged community, applying different forms of media for visibility, and utilizing professional marketing tools to plan, execute, and report back on results. Learn how to plan and support a product release, create and execute an integrated marketing campaign, and explore ways to create and run a successful music business. You will master marketing philosophy and gain critical knowledge and skills for both music product and marketing.

By the end of the course, you will be able to:
►Synthesize web analytics to develop the niche of an artist or music product and target the relevant audience
►Create an effective product and pricing strategy, along with a supporting business plan
►Create a professional music marketing plan
►Analyze marketing segments available to musicians and music products, with a particular focus on online-related initiatives
►Develop sophisticated approaches to marketing and selling music and music-related products online, including implementing web optimization strategies
►Apply the essential pillars of successful music marketing campaigns
►Implement effective messaging, branding, and communication for artists or music-related companies

About Mike King:
Mike King is a course author, instructor, and the Vice President of Enrollment at Berklee College of Music and Chief Marketing Officer (CMO) at Berklee Online. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, ArtistsHouseMusic, for three years.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee’s acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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