How to start with Introduction to SEO in digital marketing

How to start with Introduction to SEO in digital marketing
In this introduction to SEO we will teach you regards to Google SEO, Facebook SEO as well as youtube SEO. eith this SEO techniques you can rank to google or youtube to 1. in this we can also give your the details for how to rank on google.

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eCommerce SEO: How to Bring Organic Traffic to Your Online Store

eCommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Today I’m going to teach you how to bring organic traffic to your online store.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

7 Proven Ways to Grow eCommerce Sales By 50% or More : https://youtu.be/ECFguym4230
____________________________________________

So step one, identify how people are searching for your products on Google.

You got to do keyword research. I want you to go to Ubersuggest, look at your products that you’re selling, type them into Ubersuggest.

It’ll give you suggestions for all the other keywords that people are typing in.

Some of them will be more popular than your keywords, some of them will be less popular.

But it’ll give you an idea of what people are looking for.

If you don’t know what people are looking for, how do you know what to optimize your pages for?

The second step, I want you to look up your competitors in Ubersuggest.

Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who’s linking to them.

Then, I want you to go to the Keywords Report in the Traffic Analyzer.

The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular.

This again will help you figure out what keywords you should be targeting.

Without this, you won’t know where to focus your attention on.

Step number three, I want you to optimize your product pages for those keywords.

I’m talking about include those keywords in the title tag, the meta description, within your product description, right?

It needs to be everywhere, H1 tags. By doing that, search engines will know that you’re targeting those keywords.

The next step, optimize your pages, especially the product pages, for user experience.

Here’s what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords.

Yes, that is important.

But if people get a terrible experience, they’re going to leave your site.

If they leave your site, they’re not going to come back.

Google’s going to notice a high bounce rate.

Boom, your rankings are going to tank, or in some cases, they’re never going to go up because you weren’t ranking in the first place.

But you optimize that user experience. Have beautiful images, have videos that showcase your product.

Have reviews, whether they’re good or bad, just reviews that are transparent.

All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run.

It also helps you rank higher.

Next up, I want you to build links. You already used the Ubersuggest tool to see who’s linking to your competitors, right, based off their top pages.

The next step, continually update your pages.

Here’s the thing that no one really talks about in Google’s algorithm.

Do you know what one of the biggest factors is?

How fresh is your content?

Have you noticed that Wikipedia continually ranks?

It’s because they constantly have people updating their content and their pages.

If you’re not doing that, you won’t rank as high.

Next step, interlink your products.

Cross-link them, cross-promote them together. Not only does that help increase total cart size.

It helps increase the link juice that is flowing to all your pages, so they all end up ranking better.

The next step, make sure your site is mobile compatible.

And what I mean by mobile compatible, don’t just have your site, you know, be responsive and your checkout work on a mobile device.

I’m talking about having your site also load extremely fast.

If it loads fast, you have good page speed, what you’ll find is your rankings for all mobile drastically increase.

Page speed is more important on mobile from everything that we’ve tested than desktop.

So the mobile experience is not just about responsive and the user experience. It’s also about speed.

And speed not only improves conversion rates, but it also improves your rankings.

Last but not least, use schema markups for your product.

Doing this will help your rankings.

You’ll combine all of this, you’ll find that your eCommerce site can rank.

Sure, you should still do paid ads, especially if they’re profitable.

But you should do both. Go after the SEO traffic and paid.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

Do Yourself a Favor: STOP Trying to Rank #1 For Keywords on Google (SEO Strategy 2019)

Do yourself a favor: STOP Trying to Rank #1 For Keywords on Google // What if I told you that ranking number one on Google won’t necessarily make you more money? Today I’m going to share with you why you should stop wasting your time trying to rank number one on Google.

RESOURCES & LINKS:
____________________________________________
Ranking #1 With a New Website on Google in 2019 | Is it Even Possible? (video): https://youtu.be/91W0sa9Qfg8

SurveyMonkey: https://surveymonkey.com/
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Can you guess how many keywords I try to rank number one for? Zero.

I don’t even track my own rankings.

Now let me break down why you should try to avoid trying to rank number one on Google for a lot of terms.

First thing, one, rank tracking is really inaccurate. So when you think you rank number one, you may not rank number one. Every region has different results because of localized search. Every person, every state, every country is looking at different results based on how they search.

Google is trying to adjust the results to be personalized to each individual.

So it’s not about trying to rank number one, it’s about trying to provide The best user experience so more people want to see results from your site versus someone else’s site.

The second thing is ranking number one, doesn’t mean necessarily mean that you’re going to get most of the traffic.

Did you know according to Ahrefs, only 49% of the time, ranking number one gets you the most traffic? That means 51% of the time, all the other spots get the rest of the traffic.

It’s not about being number one, it’s about getting most of the traffic.

The third thing is, you don’t have to rank number one to get the most traffic.

For example, there are certain keywords that I rank, let’s say, Number 3 or number 4 for, like SEO tips, but yeah, I get more traffic than the number 1 listing because I take up the rich snippet.

If you take up rich snippets, you can also rank higher. So when people are googling for a term, don’t just think about, “oh I want to rank high, I need to build more links” “I need to do more internal linking”.

Make sure your content Addresses that term. And here’s what I mean by that.

If someone’s typing keywords like SEO tips, they’re looking for SEO tips. So your article may break down seven tips that can help them out and when you clearly define these tips, you’ll notice that you have a higher chance of being pulled in as a rich snippet and that’ll help you get more traffic than if you weren’t there.

The fourth thing is not all keywords have intent.

For example, I rank on Google for terms like online marketing, internet marketing, SEO. Those terms may seem amazing and they are competitive but guess how much revenue they drive?

Very little. Why? Because anyone who searches for those keywords is looking for basic advice. There’s no intent there. People who search for SEO are looking for, “Hey, what is SEO?” “How does it work?” “How do Google rankings work?”

Those warm people that aren’t going to pay me for my ad agency, but on the flip side, if I rank for ‘SEO agency’, I’ll generate way more revenue.

So in other words, you need to look for keywords that are intent based.

And last but not least, rankings won’t guarantee your success.

Here’s what I mean. If you do all the right things to get to the top, but yet no one wants to go visit your page, you’re not going to stay at the top.

A good example of this is Ahrefs was trying for a very long time to rank for backlink checker.

They created content, internal links, they did everything that’s possible to rank at the top, but no matter what they did, they weren’t ranking.

It wasn’t that their SEO was bad, it was that users didn’t care to visit their page. And the reason being is they were looking for a free backlink checker while their tool costs money.

Once Ahrefs figured out that, “hey, we’re not doing what’s best for the user” and they gave the skimmed down version of their tool for free and they only provide, let’s say, 100 links, I don’t know what’s the exact number is but it’s somewhere around there.

What they found is, their rankings shot up to the top of page 1. Why? Because they gave users what they wanted.

So even if you do all the right things to rank at the top, but you ignore the user, you’re not going to rank, you’re not going to convert them.

You need to understand what they want. And using tools like SurveyMonkey will help you get that information.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

Ranking #1 With a New Website on Google in 2019 | Is it Even Possible?

Ranking #1 With a New Website on Google in 2019? Is it Even Possible? // With all the changes that Google is making and their algorithm keeps getting harder and harder, is it even possible to rank at the top anymore? Today I’m answering the question of is it even possible to rank at the top of Google in 2019?

RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019 (video): https://youtu.be/gmB_TC92I8w

How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data-Driven Answer) [article]: https://neilpatel.com/blog/how-long-does-it-really-take-to-rank-at-the-top-of-googles-search-results-a-data-driven-answer/

How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money (article): https://neilpatel.com/blog/how-to-do-seo-for-a-tiny-website-that-doesnt-have-any-visitors/
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If you have a brand-new website or even a website that’s old and you’re getting little to no organic traffic, you can still generate a lot of traffic from Google and rank organically.

But the ways you need to do it is totally different than what people are thinking. Now let me give you an example.

There’s this company called Ahrefs. Ahrefs provides an SEO tool. They rank on page one of Google and at the top for backlink checker. But before they ranked at the top, they were doing everything.

They were building links to that page, they were guiding internal links, and they couldn’t get to the top no matter what they tried. And can you guess why they couldn’t get to the top?

Well, it’s because everyone who searches for that term is looking a free tool that provides backlinks right away. Ahrefs is a paid tool. The moment they figured this out, they released a free version of their tool that provides information on a hundred backlinks.

Just a hundred, they limited it so people still upgrade to their paid tool, and what ended up happening is within a few weeks to even less than a month, they shot up to number one.

Do you see what happened there? They figured out what the user wanted and they provided it. It wasn’t just about building links, it wasn’t just about optimizing title tags, putting in the right keywords.

It’s providing the best experience for our users, and that’s a mistake that most people make.

In 2019 and even beyond, SEO is not just about building links, building the right type of content, internal linking.

It’s about thinking about the user and putting them first.

If you don’t put the user first and you don’t give them what they want no matter how much SEO you do.

Just like Ahrefs showed, you won’t rank. If you put the user first, and even if you don’t have all the other factors, like your backlink count isn’t right, your internal links aren’t perfect, you can still rank high.

Because the way Google looks at rankings these days is even if you do all the fundamentals right, but if people keep going to your site and then click the Back button right away, they’re bouncing off, they’re going back to Google quick and the next result, that’s telling Google that, hey, people don’t like your website.

Google doesn’t care how much SEO stuff you’re doing at that point. They’re just like, wait, people aren’t liking your website, so they’re not going to continually rank you.

So if you want to rank in 2919, don’t just think about SEO from an on-page or off-page perspective. Think about SEO from a user’s perspective.

What do your ideal customers want? If you don’t know them, head over to tools like surveymonkey.com and you can survey users. You can survey your own users. Ask them things like, what else would you like to see on this page? How can we delight you? How can we make our website better, our product, our service? By figuring out what people want and then giving it to them, you’re much more likely to crank and climb in the rankings.

It’s not just about doing the fundamentals that everyone is talking about.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

How to Take Your Digital Marketing to The Next Level | Neil Patel

Today I’m going to show you how to take your digital marketing to the next level.

Are you frustrated that digital marketing isn’t working for you? In this video will be talking about YouTube SEO, marketing funnels, omnichannel approach in SEO, Pay-per-click PPC strategy, video marketing and more.
__________________________________________
RESOURCES & LINKS:

“How Digital Marketing Will Change in 2019” (video):

“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):

“Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video):

“Best SEO Tools For Beginners” (video):

Digital Marketing Made Simple: A Step-by-Step Guide:

Digital Marketing Made Simple: A Step-by-Step Guide

Read more Digital Marketing tips on my blog: https://neilpatel.com/blog
____________________________________________

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

The first tip I have for you is to leverage videos. You’re watching this video, you’re engaging with me. Video is the new form of marketing. Very few people are doing it, but if you do, you’ll get super great results fast. I know that may sound ridiculous, but it’s true. SEO can take a year before you get results. A YouTube SEO, though, you can get results in less than a week. They like ranking videos right away. If your video does well in the first 24 hours, you’ll notice that you’ll start ranking for all these terms really fast. Now, I have a question for you. How many of you guys have leveraged video before? If you have, leave a comment with yes, if you haven’t, leave a comment with no. This is one of the best tactics that you can leverage if you wanna do well in the long run. With your videos, make sure you upload ’em to each and every single social network separately, because Facebook doesn’t want you to embed a YouTube video by doing that, and LinkedIn doesn’t want you to just link out to your YouTube video. They want you to upload it all over again. By doing that, you’ll get more results. Also in your videos, make sure you have call to actions telling people to go to your company or business or to buy your products and services. There’s nothing wrong with self-promotion. That’s how you’re gonna get the most out of your video marketing.

The second tip I have for you is to create a funnel. There’s a lot of tools like SamCart and ClickFunnels where they’ll allow you to add upsells and downsells. This is very important because digital marketing keeps getting more expensive year over year. In 2008, during that big real estate recession, or the recession that was moreso caused by the banks than the real estate industry, at least in the United States, Google made more money from ads even during a crazy recession when, a lot of times, house prices were going down 30%, 40%, 50%. That shows you how effective digital marketing is. Costs are gonna keep rising, but adding upsells and downsells by creating that funnel using tools like ClickFunnels or SamCart, you’re gonna get more revenue per visitor, and that’ll allow you to spend more money on digital marketing.

The third tip is to guest post. When you write for these bigger sites, what you’ll find is they already have your audience. They already have the viewership. By you releasing content there you’re gonna increase your brand value, and you’ll start getting visitors to your site as well as conversions and sales.

The fourth tip I have for you is to take a omnichannel approach, from SEO, to pay-per-click marketing, to email marketing, to growth hacking. By leveraging ’em all, you’re gonna get the best results versus just leveraging one of ’em.

And last but not least, optimize for conversions. You can use tools like Crazy Egg to see where people click on your site and where they don’t. You can also use tools like Crazy Egg to run AV tests. You can also use tools like Hello Bar to collect emails. That way, when people come to your website, collect the email, you can then shoot ’em an email, get them to come back, and that way, over time, they’ll convert into a customer. You can use tools like subscribers.com to generate push notification subscribers. It makes it easy through their browser. One click, they’ll be able to subscribe to your site. Again, you can get ’em to come back and eventually convert.
#NeilPatel #DigitalMarketing #Omnichannel

How to Own the Front Page of Google Not Just Rank #1 | Neil Patel SEO Basics

In this video I’m going to share with you how to own the first page of Google.

Do you know what’s better than being on page 1 on Google? And no, it’s not being ranked #1 on Google. There’s actually something better than that. Today I’m going to show you how to own the front page of search – not just ranking #1, but owning the first page of Google. Follow these tips and not just rank #1 on Google, but take over the first page with multiple listings.
__________________________________________

RESOURCES & LINKS:

Ahrefs:
https://ahrefs.com/

“My Favorite SEO Hack to Increase Website Traffic” (video):

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

“How Digital Marketing Will Change in 2019” (video):

“Best SEO Tools For Beginners” (video):

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:

“How Digital Marketing Will Change in 2019” (video):

“How to Show Up on the First Page of Google (Even if You’re a Nobody)”:

How to Show Up on the First Page of Google (Even if You’re a Nobody)

“Online Marketing Made Simple: A Step-by-Step Guide”:

Online Marketing Made Simple: A Step-by-Step Guide

Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

How to rank on page one, or even number one, I’m gonna teach you how to own the first page. The first tip I have for you, is to interlink your content. So, let’s say you’re trying to rank for a term like SEO, or online marketing. If you have a article that’s super in depth about that topic, you can create other offshoots.

Don’t duplicate your content. A lot of people when they’re trying to rank for a term like online marketing, they’ll take the same content and regurgitate it throughout their whole site. If you do that, Google’s not gonna wanna rank duplicate content from your own site multiple times, that would create a terrible user experience. If you do that you’re not gonna do well, so don’t duplicate your own content. Write fresh, unique stuff that you already haven’t written about.

Build links. If you build links to your site, you’re gonna rank higher, you know that, but you also wanna build links to every version of your post that you’re trying to dominate page one for. So using Ahrefs, they have a feature called link intersect. You can put in your URL, as well as other competitor URLs, and it’ll show you who links to your competitors, but not linking to you. The beautiful part about this feature is, if someone links for three, or four, or five of your competitors, but not you, there’s a good chance you could potentially convince them to also link to you, because you know they’re open to linking to other sites within your space. So, using the link intersect tool, you can see who’s linked to other online marketing articles, or other online marketing sites. You see that, then from there, what you’ll wanna do, is hit up those sites, and asked them, hey, you got a detailed post that you cover A, B, and C, that your competition may not, ask ’em to link to you as well. And don’t just do that for your main post on that subject, but also do it in regards to your secondary and third pages that are also around that same topic.

Promote your articles on the social web. From Facebook, to Twitter, to Linkedin, you’ve heard this before, you wanna promote your main articles, as well as your sub-articles that are also around that topic. But what most people don’t tell you when it comes to social promotions is, and you know this, you share a article on Twitter or Facebook, most of your fans or friends aren’t gonna see it, so you don’t wanna just share it once, you wanna share it four or five times over the next six months. By doing this, you’re gonna continually get more eyeballs, more shares, indirectly, some of those people may link to the article, leave a comment, this will help with engagement, better user metrics, and that should help with overall rankings in the long run. And the last tip I have you for you is, no one likes outdated content. You publish content, it gets outdated over time, it’s natural, even if you write about tools and tips.

#NeilPatel #SEO #SeoTips

How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)

You know you need to be on social media but as a beginner, it’s overwhelming and complicated. So how do you start? ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

You know you need to be on social media. YouTube, Facebook, Twitter, Instagram. Some of the most popular sites out there on the web. Even Snapchat, even though Instagram is crushing it, it’s still doing really well. They have over a hundred million active users daily. But as a beginner, all of this is overwhelming and complicated. So how do you start? Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how to get started with social media as a beginner.

0:30 How to Start Social Media Marketing Tip #1
The first thing you need to do is pick the right social network. Yes, there’s a lot of them. Whether it’s Facebook, whether it’s LinkedIn, whether it’s Twitter, it’s up to you on which network you want to be on. You could be on all of them but if you’re in all of them you’re not gonna spend enough time to make these profiles amazing.

3:30 How to Start Social Media Marketing Tip #2
But now that you have a right one, the second thing you need to do is start creating content. Yes, you’re like hey I have no friends, I have no following. It doesn’t matter no one’s gonna follow if you don’t have any content. So start creating content. That starts off with completing your profile.

4:30 How to Start Social Media Marketing Tip #3
Now that you’re creating content, the next thing you need to do is build a connection. And you need to build a connection with people, it’s a social network. Just because you’re on a computer doesn’t mean you’re not connecting with humans. So make sure you’re friending all the people that you know, following them. You’re engaging, right you’re building connections.

6:00 How to Start Social Media Marketing Tip #4
And the last tip is don’t go for follower count. It’s all about having valuable connections, personal ones. Because if your first 100 fans or followers aren’t that engaged with you, all these social networks have it in their algorithms where they’re looking at a percentage.

If you’re still confused on how to get started with social media, leave a comment below I’ll answer, I’ll help you out. If there’s anything I can do to help you just let me know. I truly am here to help you succeed. Thank you for watching. Please comment, share, like, and tell other people about this video.

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Do you want to rank number one on Google in 2018?

Well, I hate to say it, it’s tough.

Ten years ago it used to be easy, but now it’s hard.

And you know what?

Unless you watch this whole video, you’re not going to be able to rank number one on Google.

Hi everyone, I’m Neil Patel, and I’m going to share with you three ways you can rank #1 on Google today.

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.