Video taken at in-cosmetics Asia – http://www.in-cosmeticsasia.com
Millennials are by far the most unpredictable generation. Marketers need to constantly innovate and experiment to keep up and understand what influences them. Through a series of case studies, this session will show how beauty brands around the world are successfully engaging with millennials amidst the ever changing digital landscape.
in-cosmetics Asia is the leading exhibition and conference in Asia Pacific for personal care ingredients – takes place in Bangkok, Thailand in October/November and is focused on personal care raw materials and manufacturing – more info at http://www.in-cosmeticsasia.com
Speaker is Khyathi Nirmal Kumar, Head of Digital Marketing at Happy Marketer, more info at www.happymarketer.com
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Max: Today we will talk about proven online marketing tactics for 2019, and top mistakes businesses make.
Our guest today is Todd Welling from Overdose Digital who is the Founder and Group CEO of Overdose, a fresh breed of Digital Commerce Agency that works in deeply entwined partnerships with their Retail Clients.
Overdose has been going through some exceptional growth and now taking their business to a global level. The company has been recognised as Westpac Auckland’s Best Emerging Business of 2018. Todd, would you like to add anything about yourself?
Todd: I am happy to give you a little bit of a history of Overdose. We founded the organisation by myself and Ryan back in about late 2016. Over the course of about two and a half years, we have grown out from the two of us as the founders to a team of around eighty-five guys.
Our teams are spread across about thirty guys in downtown Auckland. A big team is over to about thirty guys in Melbourne, and a small new team is up in Singapore. Then, we have a service centre in Ukraine.
So, our key offering is that we are a mid-market Digital Commerce Partnership, essentially what that means is we work with retailers who tend to retail online between one and twenty million dollars.
We work with them in a strategic partnership format through the entire life cycle of Digital commerce. We view our business as three key pillars: strategy, execution and activation.
Strategically I do a lot of my work with CEOs and Chairman’s, trying to understand what digital transformation means to the organisation, modelling digital into their business and how we incorporate digital into an omni-channel physical presence.
Then, that leads into the user experience design, platform, selection, integration, architecture and website builds. Off the back of that, we have been going into some really deep long-term relationships around search, performance marketing, social media, automation and AI.
Essentially the majority of our clients we are waiting is in one or two to five-year relationship there. And the focus is always on that long-term growth of the organisation. So, we go into 2019, and we have got some big growth prospects.
We have just joined a global alliance called Together Group based out of London. A couple of weeks I will fly out to London and New York, and we are opening offices there.
The intention being that is within the next year you will see Overdose growing from eighty man team to an over two hundred man team with a truly global presence.
We intend to stay in that same market niche, really servicing those high-growth mid-market retailers. We do not particularly have much ambition to go into the super big organisations.
We really enjoy working with those midsize organisations that still have the hustle, where people are passionate, there is not too much organisational structure and that is holding an organisation back.
Watch Paulo Martins, Online Marketing Manager at Marketo, in our 15-minute webinar, Introduction to Digital Marketing. We’ll define the acronyms, translate the buzzwords, and give you the quick foundation you need to understand and implement an effective digital marketing strategy.
You will learn:
How digital marketing fits into your marketing mix
Best practices for getting started and optimising your programs
Pitfalls, perils, and how to avoid them