7 Online Marketing Mistakes You’re Making That Need To Stop | Neil Patel

You’re doing online marketing, but you’re finding that it’s really hard to get results no matter what you do. Today, I’m going to break down seven online marketing mistakes that you need to stop.

You’re probably wondering, you’re doing all these things, but why aren’t you seeing results?

Well, even if you’re doing the right things, if you’re also doing the wrong things at the same time, it’s going to hurt you and it’s going to avoid you from getting the results that you deserve.

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HelloBar: https://www.hellobar.com/

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Stop Making These Social Media Marketing Mistakes (video): https://youtu.be/TnQt_-uwR7g

3 Marketing Mistakes You MUST Avoid (video): https://youtu.be/4g05lbqBjc0
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Mistake number one, not collecting emails.

It doesn’t matter how good you are with SEO or marketing, very small percentage of your visitors are ever going to convert into customers. By collecting emails, not only can you get people to come back to your site, but you can convince them to convert over emails.

The moment someone gives you their email address, think of that as a micro-commitment. They’re much more likely to convert into a customer because they committed.

They already gave you something. That’s why you want to collect emails. And you can do this through sliders or exit pop-ups.

You can do this for free using tools like Hello Bar.

The second mistake you’re making is you’re not collecting subscribers through push notifications.

Anytime you have new content or products or services that you want to sell, then you can notify ’em through Subscribers.

The reason tip number one, not collecting emails, and tip numbers on getting more push notification subscribers are really important is because you need to build a brand.

And this gets you into the third mistake. See, Google doesn’t want to rank sites that aren’t brands.

Why is this? There’s an issue out there called fake news. That’s why they’re pushing brands over anything else.

When you get people back to your site seven times, you’re much more likely to build a brand.

It’s called the Rule of 7 in marketing.

So with your site, you want to provide amazing user experience. And when you provide amazing user experience, create a great product, create a great service, it’ll help you build a
great brand over time.

The fourth mistake you’re making is not interlinking.

You may notice on Google, I’m ranking for terms like online marketing on page one.

You’re probably wondering, how did I do this?

Lot of it comes down to interlinking. In my sidebar, I link to my most popular pages of content. When I write blog posts related to online marketing, I link back to the online marketing guide that talks about what online marketing is.

By having all these links, it helps me rank higher. The fifth mistake I have for you is just focusing on text-based content.

The future of digital marketing is moving to video.

It doesn’t mean you should stop doing text, it means you should also be doing video.

When you do video, you’re going to get more traffic ’cause everyone’s lacking it.

LinkedIn wants it right now, YouTube wants more of it, Facebook wants it, Instagram even wants it.

Why is this? They want to crush the television networks. You look at things like the Oscars or traditional movie theaters, they’re not doing as well.

You look at traditional TV, they’re going to get crushed, why? It’s because of Facebook, it’s because of Google, it’s because of Netflix. So if you’re there creating that video content, you can be part of it and you’re going to get extra traffic because they want as much help as possible to crush these big, old school companies.

The sixth mistake that you’re making is you’re only sticking to a few marketing channels.

Marketing is competitive now. People raise venture capital, hundreds of millions of dollars, just so they can compete in marketing and sales.

You need to do more than one or two or three marketing channels.

The more you do, the better off you’re going to be.

The seventh mistake I have for you is not asking for the sale.

Whether it’s a lead or whether it’s getting people to buy your product, there’s nothing wrong with asking people to buy from you.

If you don’t, you’re not going to generate any sales.

So if you avoid those mistakes, you follow those tips, you’re going to generate more sales, do better at online marketing, and you’re going to crush it.

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How to Take Your Digital Marketing to The Next Level | Neil Patel

Today I’m going to show you how to take your digital marketing to the next level.

Are you frustrated that digital marketing isn’t working for you? In this video will be talking about YouTube SEO, marketing funnels, omnichannel approach in SEO, Pay-per-click PPC strategy, video marketing and more.
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RESOURCES & LINKS:

“How Digital Marketing Will Change in 2019” (video):

“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):

“Organic or Paid Marketing Strategies for Search Traffic Pros and Cons” (video):

“Best SEO Tools For Beginners” (video):

Digital Marketing Made Simple: A Step-by-Step Guide:

Digital Marketing Made Simple: A Step-by-Step Guide

Read more Digital Marketing tips on my blog: https://neilpatel.com/blog
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Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

The first tip I have for you is to leverage videos. You’re watching this video, you’re engaging with me. Video is the new form of marketing. Very few people are doing it, but if you do, you’ll get super great results fast. I know that may sound ridiculous, but it’s true. SEO can take a year before you get results. A YouTube SEO, though, you can get results in less than a week. They like ranking videos right away. If your video does well in the first 24 hours, you’ll notice that you’ll start ranking for all these terms really fast. Now, I have a question for you. How many of you guys have leveraged video before? If you have, leave a comment with yes, if you haven’t, leave a comment with no. This is one of the best tactics that you can leverage if you wanna do well in the long run. With your videos, make sure you upload ’em to each and every single social network separately, because Facebook doesn’t want you to embed a YouTube video by doing that, and LinkedIn doesn’t want you to just link out to your YouTube video. They want you to upload it all over again. By doing that, you’ll get more results. Also in your videos, make sure you have call to actions telling people to go to your company or business or to buy your products and services. There’s nothing wrong with self-promotion. That’s how you’re gonna get the most out of your video marketing.

The second tip I have for you is to create a funnel. There’s a lot of tools like SamCart and ClickFunnels where they’ll allow you to add upsells and downsells. This is very important because digital marketing keeps getting more expensive year over year. In 2008, during that big real estate recession, or the recession that was moreso caused by the banks than the real estate industry, at least in the United States, Google made more money from ads even during a crazy recession when, a lot of times, house prices were going down 30%, 40%, 50%. That shows you how effective digital marketing is. Costs are gonna keep rising, but adding upsells and downsells by creating that funnel using tools like ClickFunnels or SamCart, you’re gonna get more revenue per visitor, and that’ll allow you to spend more money on digital marketing.

The third tip is to guest post. When you write for these bigger sites, what you’ll find is they already have your audience. They already have the viewership. By you releasing content there you’re gonna increase your brand value, and you’ll start getting visitors to your site as well as conversions and sales.

The fourth tip I have for you is to take a omnichannel approach, from SEO, to pay-per-click marketing, to email marketing, to growth hacking. By leveraging ’em all, you’re gonna get the best results versus just leveraging one of ’em.

And last but not least, optimize for conversions. You can use tools like Crazy Egg to see where people click on your site and where they don’t. You can also use tools like Crazy Egg to run AV tests. You can also use tools like Hello Bar to collect emails. That way, when people come to your website, collect the email, you can then shoot ’em an email, get them to come back, and that way, over time, they’ll convert into a customer. You can use tools like subscribers.com to generate push notification subscribers. It makes it easy through their browser. One click, they’ll be able to subscribe to your site. Again, you can get ’em to come back and eventually convert.
#NeilPatel #DigitalMarketing #Omnichannel