TECHNICAL SEO – Digital Marketing I Online free lecture I

TECHNICAL SEO – Digital Marketing I Online free lecture I

Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.

It is thus crucial to make sure that you understand what is technical SEO and how to get it right.

The good news is that after you do a technical SEO audit of your website and fix any potential problems, you won’t have to deal with it again.

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How to start with Introduction to SEO in digital marketing

How to start with Introduction to SEO in digital marketing
In this introduction to SEO we will teach you regards to Google SEO, Facebook SEO as well as youtube SEO. eith this SEO techniques you can rank to google or youtube to 1. in this we can also give your the details for how to rank on google.

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What Is Digital Marketing | Sell Products Online | Video

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Video about – #WhatIsDigitalMarketing ? How to #sellproductsonline and services on the internet marketplace ? Why use internet to #findmoreclients ? Start with building a business promotion website. Make a hosted website at WordPress.com ! Add original and informative content to create a top class user-experience in websites. Do not add irrelevant matter in websites. Improve your page titles and optimize your meta data for a natural online visibility on search engines through On page SEO. Undertake Off page SEO by listing on Bing Places and Google Maps for improving organic positioning on local searches. Start with social media optimization through YouTube Channel, Facebook Business, Pinterest, Quora, LinkedIn and Twitter. Use the Google Webmaster Tools Console and launch your search engine marketing project on Google Ads and Bing Advertisements. PJ SEO Specialists – Online Marketing Experts in Delhi NCR, India.

Ranking #1 With a New Website on Google in 2019 | Is it Even Possible?

Ranking #1 With a New Website on Google in 2019? Is it Even Possible? // With all the changes that Google is making and their algorithm keeps getting harder and harder, is it even possible to rank at the top anymore? Today I’m answering the question of is it even possible to rank at the top of Google in 2019?

RESOURCES & LINKS:
____________________________________________
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019 (video): https://youtu.be/gmB_TC92I8w

How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data-Driven Answer) [article]: https://neilpatel.com/blog/how-long-does-it-really-take-to-rank-at-the-top-of-googles-search-results-a-data-driven-answer/

How to Do SEO for a “Tiny” Website That Doesn’t Have Any Visitors or Money (article): https://neilpatel.com/blog/how-to-do-seo-for-a-tiny-website-that-doesnt-have-any-visitors/
____________________________________________

If you have a brand-new website or even a website that’s old and you’re getting little to no organic traffic, you can still generate a lot of traffic from Google and rank organically.

But the ways you need to do it is totally different than what people are thinking. Now let me give you an example.

There’s this company called Ahrefs. Ahrefs provides an SEO tool. They rank on page one of Google and at the top for backlink checker. But before they ranked at the top, they were doing everything.

They were building links to that page, they were guiding internal links, and they couldn’t get to the top no matter what they tried. And can you guess why they couldn’t get to the top?

Well, it’s because everyone who searches for that term is looking a free tool that provides backlinks right away. Ahrefs is a paid tool. The moment they figured this out, they released a free version of their tool that provides information on a hundred backlinks.

Just a hundred, they limited it so people still upgrade to their paid tool, and what ended up happening is within a few weeks to even less than a month, they shot up to number one.

Do you see what happened there? They figured out what the user wanted and they provided it. It wasn’t just about building links, it wasn’t just about optimizing title tags, putting in the right keywords.

It’s providing the best experience for our users, and that’s a mistake that most people make.

In 2019 and even beyond, SEO is not just about building links, building the right type of content, internal linking.

It’s about thinking about the user and putting them first.

If you don’t put the user first and you don’t give them what they want no matter how much SEO you do.

Just like Ahrefs showed, you won’t rank. If you put the user first, and even if you don’t have all the other factors, like your backlink count isn’t right, your internal links aren’t perfect, you can still rank high.

Because the way Google looks at rankings these days is even if you do all the fundamentals right, but if people keep going to your site and then click the Back button right away, they’re bouncing off, they’re going back to Google quick and the next result, that’s telling Google that, hey, people don’t like your website.

Google doesn’t care how much SEO stuff you’re doing at that point. They’re just like, wait, people aren’t liking your website, so they’re not going to continually rank you.

So if you want to rank in 2919, don’t just think about SEO from an on-page or off-page perspective. Think about SEO from a user’s perspective.

What do your ideal customers want? If you don’t know them, head over to tools like surveymonkey.com and you can survey users. You can survey your own users. Ask them things like, what else would you like to see on this page? How can we delight you? How can we make our website better, our product, our service? By figuring out what people want and then giving it to them, you’re much more likely to crank and climb in the rankings.

It’s not just about doing the fundamentals that everyone is talking about.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

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How to Own the Front Page of Google Not Just Rank #1 | Neil Patel SEO Basics

In this video I’m going to share with you how to own the first page of Google.

Do you know what’s better than being on page 1 on Google? And no, it’s not being ranked #1 on Google. There’s actually something better than that. Today I’m going to show you how to own the front page of search – not just ranking #1, but owning the first page of Google. Follow these tips and not just rank #1 on Google, but take over the first page with multiple listings.
__________________________________________

RESOURCES & LINKS:

Ahrefs:
https://ahrefs.com/

“My Favorite SEO Hack to Increase Website Traffic” (video):

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

“How Digital Marketing Will Change in 2019” (video):

“Best SEO Tools For Beginners” (video):

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:

“How Digital Marketing Will Change in 2019” (video):

“How to Show Up on the First Page of Google (Even if You’re a Nobody)”:

How to Show Up on the First Page of Google (Even if You’re a Nobody)

“Online Marketing Made Simple: A Step-by-Step Guide”:

Online Marketing Made Simple: A Step-by-Step Guide

Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

How to rank on page one, or even number one, I’m gonna teach you how to own the first page. The first tip I have for you, is to interlink your content. So, let’s say you’re trying to rank for a term like SEO, or online marketing. If you have a article that’s super in depth about that topic, you can create other offshoots.

Don’t duplicate your content. A lot of people when they’re trying to rank for a term like online marketing, they’ll take the same content and regurgitate it throughout their whole site. If you do that, Google’s not gonna wanna rank duplicate content from your own site multiple times, that would create a terrible user experience. If you do that you’re not gonna do well, so don’t duplicate your own content. Write fresh, unique stuff that you already haven’t written about.

Build links. If you build links to your site, you’re gonna rank higher, you know that, but you also wanna build links to every version of your post that you’re trying to dominate page one for. So using Ahrefs, they have a feature called link intersect. You can put in your URL, as well as other competitor URLs, and it’ll show you who links to your competitors, but not linking to you. The beautiful part about this feature is, if someone links for three, or four, or five of your competitors, but not you, there’s a good chance you could potentially convince them to also link to you, because you know they’re open to linking to other sites within your space. So, using the link intersect tool, you can see who’s linked to other online marketing articles, or other online marketing sites. You see that, then from there, what you’ll wanna do, is hit up those sites, and asked them, hey, you got a detailed post that you cover A, B, and C, that your competition may not, ask ’em to link to you as well. And don’t just do that for your main post on that subject, but also do it in regards to your secondary and third pages that are also around that same topic.

Promote your articles on the social web. From Facebook, to Twitter, to Linkedin, you’ve heard this before, you wanna promote your main articles, as well as your sub-articles that are also around that topic. But what most people don’t tell you when it comes to social promotions is, and you know this, you share a article on Twitter or Facebook, most of your fans or friends aren’t gonna see it, so you don’t wanna just share it once, you wanna share it four or five times over the next six months. By doing this, you’re gonna continually get more eyeballs, more shares, indirectly, some of those people may link to the article, leave a comment, this will help with engagement, better user metrics, and that should help with overall rankings in the long run. And the last tip I have you for you is, no one likes outdated content. You publish content, it gets outdated over time, it’s natural, even if you write about tools and tips.

#NeilPatel #SEO #SeoTips

[For Beginners to Advance] Best books to learn Digital Marketing in 2019

Here is the list of best digital marketing books, that will help you in learning digital marketing in 2019, skyrocket your career as Digital Marketing professional.

Read Full List here: http://logicalnerds.com/best-digital-marketing-books/

Digital marketing literally means to advertise, buy and sell products and services online. Digital marketing has become very common among the public these days. There are many products which you can buy, sell and advertise on the internet. A recent study undertaken by a leading internet marketing magazine has shown that people are more and more getting inclined towards buying and selling online.

Digital marketing is the new face of internet marketing strategy. It is a phenomenon taking place everywhere these days. However doing marketing online is not all about just having a website. Of course, this is the first step towards online marketing strategies, but there are numerous other elements to this. In this age of mounting competition, it is imperative to have a web presence to sell your goods and services.These digital marketing books are full of the paramount techniques for you to optimize your website.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing?

Being specific in the terms used on your site or listing is key, as keywords are what drive the search engines like Google, Bing, and Yahoo.

If your company sells shoes, it’s not enough to put the word “shoes” on your site–it has to be anticipatory to the searches that potential customers are doing.

Most customers have an idea of what they are looking for when doing a search, so instead of “shoes,” a customer will search for “imported Italian leather shoes.” Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page.

If the term “Italian Leather Shoes” is used 15 times on a website, it will pop up higher on the rating listings than one with the same words, but only as a page heading or title.

It would be easy to go overboard on this if it were the only criteria, but it is only one of many different methods search engines use to list websites by relevance.

With a clear idea of where you want to go with digital marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return.

Customers are looking for what they want–it’s up to you to make sure they run into you, and the only way they will is for you to make sure your business is at the places they are going to go.

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What is Search Engine Optimization?
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results

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What is SEO and how does it work?

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

How can I do SEO for free?
To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner:
Google Trends. Google Trends is a go-to keyword tool. …
BROWSEO. This tool shows you how a search engine sees your site. …
Screaming Frog. …
GTmetrix. …
Rank Checker. …
Responsive Design Test.

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2018

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Do you want to rank number one on Google in 2018?

Well, I hate to say it, it’s tough.

Ten years ago it used to be easy, but now it’s hard.

And you know what?

Unless you watch this whole video, you’re not going to be able to rank number one on Google.

Hi everyone, I’m Neil Patel, and I’m going to share with you three ways you can rank #1 on Google today.

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.