understanding online marketing, digital marketing key points. completely comprehensive guide, tutorial and free online course on how to teach yourself all the fundamental email marketing, and social media marketing KEY POINTS presented in a simple, and interesting format.
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online marketing for beginners, online marketing definition and principles. Launching a business is difficult. It’s always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that’s been woven. Without it, gaining traction for your online business could be futile.
While most people are caught spinning their wheels, focusing on efforts that provide them with little to no traction, successful online marketers know that there are three fundamental principles that must absolutely be adhered to in order to achieve long-term results on the Web.
These principles provide the basis for success across the board in areas such as search engine optimization, social media marketing, sales and email marketing. Wield these three principles and interlace them into everything that you do, and success will eventually be within reach.
The biggest problem? The prevailing mentality seems to be one of doing the least amount of work for the greatest return. It’s either born from sheer laziness, which is partially a product of our culture, or one of the expectation of convenience and instant gratification.
We want what we want, when we want it, and we’d like that to happen right now, wouldn’t we? Who wants to wait around for weeks, months or even years at a time to see their labor bear fruit? Not many people have the patience and wherewithal to see things through, but we all know that things don’t happen overnight.
When it comes to marketing any business online, we need to put in the sweat equity. We have to do the work. There’s simply no way around it. But it isn’t just about working hard, we also have to work smart and do things the right way, not the easy way.
The truth? When it comes to online marketing, you either have a lot of money or a lot of time. If you have both those things, then you’re in luck since you’ve likely hit the jackpot somewhere along the road. But the large majority of folks have either one or the other, and that’s usually more time than money.
How you spend your time, will largely dictate your ability for success when it comes to online marketing. Will you try to wield quick fixes to chase the all-mighty dollar? Or, will you build inherent value into your offerings?
While the delicate balance of time versus money is nothing new, if you want to succeed with online marketing you have to do things the right way while using the precious little amount of time you have wisely.
In total, there are three fundamental principles that online marketers need to both understand and adhere to. Whether you’re an entrepreneur at the earliest stages of business, a startup knee-deep in sales and marketing, or a veteran business owner or manager, these three fundamental principles should be driving every online-marketing decision you make.
how to write a marketing plan step by step guide + templates. Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
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plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road. But the bulk of your plan should focus on the coming year.
You should allow yourself a couple of months to write the plan, even if it’s only a few pages long. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it’s different.
Who should see your plan? All the players in the company. Firms typically keep their marketing plans very, very private for one of two very different reasons: Either they’re too skimpy and management would be embarrassed to have them see the light of day, or they’re solid and packed with information which would make them extremely valuable to the competition.
You can’t do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on–in addition to marketing itself. This is especially important because it will take all aspects of your company to make your marketing plan work. Your key people can provide realistic input on what’s achievable and how your goals can be reached, and they can share any insights they have on any potential, as-yet-unrealized marketing opportunities, adding another dimension to your plan. If you’re essentially a one-person management operation, you’ll have to wear all your hats at one time–but at least the meetings will be short!
What’s the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about–what you do and don’t do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes “the vision thing,” the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that’s outside the business plan, you need to either change your mind or change the plan. Your company’s business plan provides the environment in which your marketing plan must flourish. The two documents must be consistent.
marketing 101, understanding marketing basics, and fundamentals. marketing refers to the activities of a company associated with buying and selling a product or service. it includes advertising, selling and delivering products to people. people who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.
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online marketing 101: online marketing strategies. online marketing is cost-effective, it’s easier to reach your audience and you know exactly who you’re reaching. you have the ability to optimize campaigns and websites if they are not performing the way you want them to. you can clearly see how many people have opened your emails and clicked a link. you can even target who you want to when you want to. stop wasting time and money on traditional marketing and go digital!
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1. know your target audience and knowing how to target them these two online marketing tips are key. if you’re not targeting the right group of people, you’re going to lose money. it’s as simple as that. you will need to aggressively research your target market, or hire an online marketing company to do it for you.
2. optimize your site most business owners know that their websites need to be optimized in order for search engines to find them and rank them. if you don’t know, that’s okay. you can learn all about seo here and then you’ll be up to speed!
3. google ads (ppc) just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on google so that your business is shown on the first page of search results. ranking this way is instantaneous where as seo takes some time before you will be able to see your site on the first page of search results. it certainly pays off to be at the top of the page.
4. advertisement congruence if your business is running ads this is one of our most important online marketing tips! ad congruence is when your ads and landing pages look alike or have the same message.
5. write blogs a blog can help out your seo immensely. writing longer blogs that are full of relevant keywords and rich content trigger a response from search engines to rank your site higher. it also adds value for your customers.
6. backlink backlinks can make a huge difference for your website’s seo. a backlink is when another website links to a page on your site. when you get a backlink from a site that has a higher domain authority than you do, it sends a signal to google that your site is credible which can improve your rankings. think of it like one of your superiors at a previous job writing a recommendation letter for you. that’s how the search engines see it. the more recommendations or backlinks you have, the more likely you are to move up in search rankings!
7. internal linking internal linking can strengthen your website and increase your rankings. it can also aid in site navigation, building page hierarchy, and it helps distribute page authority throughout your website. the more content you have the better so make sure you learn about the importance of content marketing for your business.
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business. Take this course for free on edx.org: https://www.edx.org/course/online-marketing-strategies-curtinx-mkt5x
ABOUT THIS COURSE
The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
use basic e-marketing tools relevant to the internet marketing context;
apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
analyse the online consumer exchange process and its outcomes;
evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
evaluate the role of social media in the marketing context;
use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.
You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.
The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.
This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.
marketing strategies 101, online marketing strategy basics, and best practices. it may seem obvious but knowing exactly what you want from your digital marketing efforts is key to achieving success. it is too often that we are given the brief of simply making improvements to the web to “get more visitors”.
an online marketing strategy needs to be durable. the digital ecosystem is characterized by rapid change. the process of arriving at the strategy and the goals must, however, remain constant. it is possible to adapt within the strategy changing the tactics or the channel percentage but the underlying strategy remains until the is a significant paradigm shift.
in this course, you will learn about online marketing strategy, content marketing strategy, social media marketing strategy, and email marketing strategy.
define the audience: by understanding your audience you will be in a better position to give them what they are looking for. clearly, their needs have to coincide with your product or service’s benefits to be able to have a mutually valuable relationship. it is quite likely that you will have different types of people looking at your site and for each of them, you need to have the correct information available to be able to influence them to make the call to action – whatever that might be. content marketing takes a variety of forms and depending on how you form your strategy, could accomplish a number of different goals. for example, you could use white papers, ebooks and other long-form content to attract downloads, signups, and conversions, or you could use an on-site blog to attract more inbound traffic to your site.
social media marketing isn’t the get-rich-quick scheme you may have been promised, but there is significant potential in building and nurturing a social media audience. again, content will come into play heavily here, as it will likely be the factor that attracts your audience, to begin with. here, you stand to gain greater brand visibility, a greater reputation and far more inbound traffic with your syndicated links.
email marketing has the astounding potential for ROI because it costs almost nothing to execute. start collecting subscribers from your existing customer base, your social media followers and other new opportunities; from there, even a simple content newsletter can help you encourage repeat traffic to your site, facilitate more engagement with your brand and keep your brand top-of-mind with your audience.
understanding online marketing basics and fundamentals. Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
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