Digital Marketing Fundamentals

Digital Marketing: Management:
Digital Marketing Fundamentals,
Digital Marketing- Definition,
Display Ads,
Search Engine Marketing,
Social Media Marketing (ads on Facebook, Twitter, LinkedIn, Snapchat etc),
Inline Marketing,
Property- Mobile App, Web- Page, Blog, Editorial, Newsletter, White Papers, Social Media Page
Inbound Marketing Strategy,
E- mail Marketing,
B2B Marketing (business to business marketing),
B2C Marketing (business to customer marketing),
Web Analytics (backbone of digital marketing),

Video by Edupedia World (www.edupediaworld.com), Online Education.
Click on https://www.youtube.com/playlist?list=PLJumA3phskPHYUbYtVuDWv_1btNntCqZ9 for more videos on Digital Marketing.
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understanding online marketing basics and fundamentals

understanding online marketing basics and fundamentals. Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.

Online Digital Marketing strategy and Fundamentals

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today’s digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
Topics include:
What is online marketing?
Exploring the components of digital marketing
What makes a website effective?
Working with a designer or developer
Creating engaging web copy
Choosing responsive design
Understanding online analytics
Using goal and event tracking
Exploring the conversion funnel
Defining key performance indicators (KPIs)
Understanding SEO techniques
Conducting keyword research
Creating a content strategy
Leveraging local SEO
Understanding who’s on social media
Marketing with Facebook, Twitter, LinkedIn, and Pinterest
Creating compelling video marketing campaigns
Building an email marketing plan
Measuring the success of your marketing efforts
Setting up a blog
Running A/B marketing tests
Looking at affiliate marketing