Starting up on online marketing campaign? Then tracking your internet marketing business is very essential to understanding how your business is doing. In this video, i highlight some ways of tracking your internet business.
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One incredibly important key to drive inquiries and build enrollment in your child care program is your online marketing plan. There are four “must-haves” in online marketing that will strengthen your digital presence, allowing you to easily be found by your big target market, the “millennials” (those born in the early 1980s to early 2000s).
1. Effective Website
There are many elements to an effective website but some basic elements to start with are:
• Easy navigation
• Easy on the eye
• Instant communication of your unique benefits
• Great pictures or graphics of kids
• Compelling to parents
• Social media icons that link to your social media sites
The best practice in website design today is to use a WordPress based website so it can be easily and quickly updated. Many websites that were built in the late 90s are still using Flash for graphics and images, which just show up blank on any Apple devices, such as iPhones and iPads. Really take a look at your website and evaluate if you are putting your best face forward in terms of professionalism and ease of use, as well as your message. I recommend cruising around the web and looking for websites that appeal to you to get some ideas on how to give your website a facelift.
2. Google Maps
It’s important to have a presence in online search results and it’s especially important to have a top listing in Google Maps, the geographic listings under the Google search results page with the red pushpins. Where do you come up when people type in keywords like daycare centers, daycares, child care centers, preschools, infant care, etc. in your town and state? You should get yourself on the first page! If you’re not, you’re being overlooked, and there are a lot of books and resources available to help you.
3. Business Facebook Page
Moms are in huge droves on Facebook networking with other Moms, so it’s important to create a social media presence where your target market is already hanging out. It’s fairly simple to create a Facebook business page but first you need a personal Facebook page. Your personal information won’t show up on your business page, it’s simply a way to authorize yourself as an administrator to your business page. Then just go to www.facebook.com/pages/create and follow the step-by-step instructions to create your page. After that is complete there are many resources on optimizing your Facebook page.
4. Directory Listings
Listing yourself in child care and business directories allows you to link back to your website, strengthening the Google search results for your child care website. List yourself on places like care.com, momtrusted.com, greatschools.org, daycarematch.com, daycare.com, Yelp, etc. In some cases you need to purchase a listing, sometimes it can be free. Set a goal to list yourself to two or three directories every week or delegate it to an employee. This will build your online presence and if you have listings on sites such as Yelp you can get on there and see what people are saying.
Now you have some basic tactics for strengthening your online presence! I have some more “ninja” strategies I’ll teach in the future but if you focus on the core basics and stick with them over time you will see more inquiries and ultimately more enrollments at you child care center. If you would like more in-depth information, one great resource which offers step-by-step instructions on online marketing is a new book by my husband Devin Murray called Child Care Marketing Online. It’s the definitive guide to attracting more families to your child care center, daycare, or preschool by building your online presence. You can find it here.
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In this video, you will learn about some of the most effective internet marketing strategies that are working today. These digital marketing strategies are used by the top brands for a reason. You’ll about methods like collecting emails on Facebook directly, blogging, using video marketing, and much more. Enjoy the video!
How to Know if Your Online Marketing Strategy is On the Right Track – 5 Steps Proven to Give YOU Clarity 🔥 *** Get Fresh Leads, Sales & Sign-Ups in YOUR Business (in the next 24 hours) Leveraging This One Secret: http://bit.ly/2DSXdGj
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Are you asking yourself how do you know if what you are doing in your business is actually working?
Maybe you contemplate many times “Are you on the right social media platform?”
or “Are you in the right business opportunity?”
or “Should you be using this marketing strategy?”
or “Should you be spending your limited time doing this work, is it productive?”
or “Is this strategy going to produce results for your business?”
And the big one: “Will what you’re doing work for your business?”
Many people ask these and similar questions everyday. Maybe you are asking this question. The good news is you no longer have to be stuck looking for answers.
In this video, I will discuss the 5 proven steps that will finally reveal to you the answers to these questions and give you clarity and peace of mind as you move forward in your business.
If you liked this video, hit LIKE and SUBSCRIBE for more!
Until next time,
📰Show Notes, Links, and Resources mentioned in the video:
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How to Know if Your Online Marketing Strategy is On the Right Track – 5 Steps Proven to Give YOU Clarity
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ABOUT THIS VIDEO:
This video reveals the five (5) proven steps that will give you clarity and peace of mind as you progress in your business. If you want to know whether your online marketing strategy is on the right track or not, this video will help you.
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Online Marketing Strategies for 2018
If you’re serious about finding a marketing plan that works …
If you’re sick of hypey charlatans selling you gimmicks and telling you how fast and easy it is to make money on the internet …
Then this video should be a breath of fresh air.
I’m not gonna tell you it’s easy or that it doesn’t require any work, because that’s nonsense and you know it.
But I am going to show you the exact 3-step digital marketing strategy that’s built my business.
It’s simple and it works IF you apply it.
If you like this video, be sure to subscribe to my YouTube channel (we put out great new content like this every week).
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