What are the crucial elements of Online Marketing success?
Online marketing is a fundamental part of many businesses today!
Being digital for the sake of online presence is not going to result in a strong return on investment(ROI).
Key is to build a strategy & execute it.
Elements of an online marketing success
1. Digital assets:
landing page, blog site,
white paper, case studies and so on
Strong digital assets make you stand out in the market & Continues to fuel your business with good ROI
2. Social media presence:
A place to interact with your regular customers & build a strong relationship for a long-term association.
3. Search Engine Optimisation:
A well-optimised website or mobile application as per the popular Search Engine’s & App stores allow your target audiences to discover you on the top results for their specific needs. A very popular way of bringing organic visitors to your online store & eventual sales
4. Paid advertising:
All popular search engines & social media platforms allow you to advertise your product/service through a variety of paid ads like text ads, display ads, native ads etc & these can give you qualified leads for your online store
5. Digital PR & partnering:To support and drive your online presence & social media marketing activities, a digital PR & partnering program helps you, not just to drive communications, traffic, networking and partnering but also to monitor conversations, word of mouth and online reputation.
As said earlier, online marketing success completely depends on the pre-defined strategic plan EXECUTION. With the proper brainstorming session to define the objectives, strategies, methodologies & KPI’s one can achieve success.