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What Is Online Marketing

To read our blog post about Online Marketing click the link

What Is Online Marketing?
To explain online marketing, we must first understand the Internet (also known as the World Wide Web) which is a network of connected computers that spans across the globe. It allows for effective communications regardless of the distance between the users and this is why it is incredibly powerful. Online marketing targets customers with relevant interests to ensure that it reaches a relevant audience. The effectiveness of it comes from the fact that it is cheap compared to the number of views it generates. Online marketing definition may be seen as the utilization of the Internet to reach a global audience either through one-way communications (web ads and search engine optimization) or interactive communication through social media.

Here are the benefits of Online Marketing in comparison to other traditional marketing mediums:

1- Your product reaches a global audience
2-Your products reach people with relevant interests
3-Relatively cheap when compared to other physical mediums
4-Increases Brand Loyalty through interacting with customers
5- Constant exposure to a brand boosts Brand recall
6-Reliable location for business updates

The simplest type of online advertising which involves the use of banner advertisements on 3rd party websites usually through Google Ads. In order to avoid intrusions on the user’s experience, the banners (still or animated) are on the sides of a page. It is considered to be the first adaptation of the traditional Out of home advertising into the technological age. Viewers of the ad may choose to click on it if they are interested.

2-Search Engine Marketing
This requires a proper understanding of how search engines rank pages to maximize the traffic to your website. This is one of the most essential mediums for natural growth of your online entity. All views in this case are interested in what you have to offer. This method involves adjusting your content in order to please search engine algorithms to ensure that you rank high on a results page.

3- Social Media Marketing
Arguably the most important Online Marketing Tool due to its incredible flexibility. It is for interacting in order to gain favor (brand acceptance) or to remain competitive. It is of no doubt that online recommendations are the natural evolution of word of mouth marketing, which is essentially the ultimate marketing goal of any business. It provides the most exposure; however requires the most amount of effort.

There are several social media websites, each serving their own function. A Facebook page is essential to show the amount of people who liked your product. Twitter may be used for more instant interactions with the customer base as well as a chance at viral tweets with these tools at hand. There are several more uses of social media for marketing

Examples of Online Marketing Success
By now you should have a general idea of what is online marketing and it’s uses. To further convince you of it’s benefits, let us observe some stories of success. These companies had a clear understanding of what is online marketing which allowed them to generate massive amount of exposure for their business.

A company that allowed car owners to temporarily work as private drivers. It is of no doubt that Uber struggled to integrate into society when it started, but through vigorous online campaigns, their vision became real through many promotions and their reliance on electronic “word of mouth.”

A company that allowed users to rent their apartments to people visiting. It completely relied on user generated posts and images of these apartments. Their huge success may be attributed to sharing a common interest with their users. Despite governmental pressures, the company survived due to gaining the support of people.

Read More on the Blog

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What are the crucial elements of Online Marketing success?
Online marketing is a fundamental part of many businesses today!
Being digital for the sake of online presence is not going to result in a strong return on investment(ROI).

Key is to build a strategy & execute it.

Elements of an online marketing success

1. Digital assets:
A website,
landing page, blog site,
e-books, e-brochures,
white paper, case studies and so on
Strong digital assets make you stand out in the market & Continues to fuel your business with good ROI

2. Social media presence:

A place to interact with your regular customers & build a strong relationship for a long-term association.

3. Search Engine Optimisation:

A well-optimised website or mobile application as per the popular Search Engine’s & App stores allow your target audiences to discover you on the top results for their specific needs. A very popular way of bringing organic visitors to your online store & eventual sales

4. Paid advertising:

All popular search engines & social media platforms allow you to advertise your product/service through a variety of paid ads like text ads, display ads, native ads etc & these can give you qualified leads for your online store

5. Digital PR & partnering:To support and drive your online presence & social media marketing activities, a digital PR & partnering program helps you, not just to drive communications, traffic, networking and partnering but also to monitor conversations, word of mouth and online reputation.

As said earlier, online marketing success completely depends on the pre-defined strategic plan EXECUTION. With the proper brainstorming session to define the objectives, strategies, methodologies & KPI’s one can achieve success.

Stop the Struggle with Online Marketing – Don’t Overcomplicate It!

Make money with Affiliate Marketing – For beginners and veterans

The online marketing struggle is real but you don’t have to stay stuck.

Are you new to online marketing and still trying to figure out exactly where to start.

Or have you been trying to have success with online marketing for a while but just haven’t been able to figure out exactly how to put all the pieces of the puzzle together to create a profitable online business.

Either way, I can relate.

I’m not new to online marketing but I remember what it was like getting started. There were so many programs and courses and tools and coaches that it was hard as a newbie to know which ones would help me cross the finish line the fastest.

So like most newbies, I tried all kinds of different courses and tools and I even invested in one on one coaching several times all of which just left me feeling more overwhelmed and more frustrated not to mention what it did to my bank account.

On top of that, I attended event after event just hoping something would resonate. Other than meeting some pretty cool people at these events I mostly left with less money in my wallet and feeling more lost than ever.

And let’s not even bring up shiny object syndrome.

If any of this sounds familiar then I encourage you to click on the link above or below this video and grab this Freelance Marketing Secrets step by step guide and hop on the webinar that you will be given an opportunity to sign up for when you grab this guide.

You see, I’ve been in your shoes. Whether you are new to online marketing or have been around a while and are still struggling to make money online I get it. I know exactly how you feel.

I’ve tested many different programs and tools and I know now what works and what doesn’t work. I want to help you shave months or even years off the learning curve and help you not waste money on so many things that just don’t work.

So whether you are new and just feeling overwhelmed or you are just plain tired of struggling and don’t know what else to do, you’ve landed in the right spot.

Just click on the link above or below this video and see for yourself.

Don’t over complicate it. You can have the success you desire and have the financial and lifestyle freedom that comes with it.

Click on the link and I’ll see you on the other side.

Online Marketing – How To Make It Work For Your Online Business Click HERE

Online Marketing – How To Make It Work For Your Online Business

If you are new to internet marketing and are having minimal success for your hours of effort… I feel your pain and hope this article will ease it a little. Internet Marketing is not as easy as you first thought, and you’ve suffered a few learning curves along the way to where you are now.

Your family and friends have told you, you’re wasting your time on the internet. And you’re beginning to think they’re possibly correct. But you would be dead wrong to give up on marketing now. Just as wrong as a student dropping out of high school before he had the time to graduate.
You have to realize when you enter any new business, you’re the small fish in the sea. Here you are the little fish internet marketer trying to carve out a niche for yourself online, and the internet is like a huge sea full of sharks and other predators who eat small fish like you and me for snacks.

We would be better served to acknowledge this, and look at ourselves as just pilot fish swimming under an online shark, trying to grab some of the left over’s that the massive internet fish eats. For you and I, the massive internet fish is corporate advertising. They own the internet.
Who of us little guys can compete with their multi million dollar marketing campaigns? Most of the time they lose money on internet marketing just to get rid of their competition… (That would be you and I by the way).

So, what can we do to combat and compete against corporate advertising to become a successful on-line marketer?

Try these 3 Online Marketing Strategies to boost your online income.
1) Research Your Product and Find Some Leftovers the Shark Missed.
Identify the market you’re in and educate yourself on the product you want to promote.

Pick a product that compliments a high ticket item like an iPad that the shark would sell, and you sell the iPad accessories. Only choose those products you yourself would use.
Some expert internet marketers can sell anything, but you are just starting out. Choose something you know you will feel comfortable spending time working with.

2) Write Informative Articles, Blogs and Reviews about Your Product.

Go to sites like Facebook and MySpace and join social groups like Google Groups or Friend Finder and post your blogs or links. Viral marketing is the wave for 2009. Write like a maniac on every site you can find, then link the sites and articles to one another.
3) Invest in a Landing Page and Auto Responder System.

All that writing and advertising is time well spent if you invest in a good landing page and auto responder system.
It’s possible the person who clicked on your ad or article was just window shopping until payday came. If you’ve got their email address you can keep them updated to information they may have missed about your product during their first visit, and when their payday comes, your site will be first in line for them to review again.
It’s a fact that there are more sales made via email than anywhere on the internet.