How to Increase Content Engagement? Reinventing Content Marketing with Nick Mason #OnlineMarketing

How to increase content engagement? A London-based company has set its sights on revolutionising content engagement by creating a new platform built around improved user experience for readers.

Nick Mason, CEO and Founder of Turtl, took part in a ProfileTree video interview to explain that his tool doesn’t just make great content easier to read, but also easier to create and easier to measure too.

He began by outlining how Turtl had been developed with its foundations in the science of how people read.

“My own background is in science. I was always interested in science from a relatively young age.

“I did a maths and physics degree, and you come out from that with one or two options: you either go into finance or you can be a mad scientist. Neither of those particularly appealed to me.

“I was always interested in computers so I taught myself to programme, doing websites for people and making applications and doing stuff like that. I did that as a consultant for around six or seven years.

“People kept asking me to work on products for them, so I fell into doing that. I was doing a product for Oxford Medical Sciences and bumped into some really interesting people, particularly from the psychology and psychiatry departments, and they shared information about how we read, how we process information and how we understand what we are reading.”

When friends involved in content marketing sent Nick material in PDF format he realised psychology and his own research could be used to create a better solution.

“We have a proprietary format allowing you to read in a more immersive and natural way. By using that format in A/B trials we typically improved metrics by anything up to seven times in terms of share rate, average reading times and all kinds of things across the board.

“We allow anyone to create things in that format, you don’t need to be a designer or developer. You just go in and create. Some of our customers have upwards of 100 licences, and they aren’t technical or design people but they’re going in and creating great stuff.

“We also provide really detailed analytics showing where people are clicking, where they’re dropping off, where they’re spending time at an aggregate level and also on an individual level.”

This last benefit brings obvious benefits to a sales team, who can see if a potential customer was mostly interested in, say, price information or technical details.

But why does how the information is presented have such a major role in this end result?

“Marshall McLuhan had a famous pronouncement that ‘the medium is the message’, and what he means is that the way in which you transmit the message fundamentally affects the way in which that message is received.

“We want to move away from big, static blocks of text into something more engaging, more interactive and more visually appealing.”

The success of Turtl comes at a time when the continuing power of content marketing is understood by businesses who want to work smarter online.

“It’s a way to get closer to people without being so direct as, when it’s done well, you’re talking with someone rather than talking at them. Rather than just saying ‘this is what we do, this is our product, do you want to buy it or do you not’ you can get alongside them and show that they you understand the same things they understand, that you like the same things they like and you start to teach them things.

“You get into the position of being a trusted adviser as, if you’re writing about the stuff they’re interested in and giving them ideas and tips, it becomes a very natural thing for them to buy from you.

“That’s why I think it is so effective and business continue to spend more and more money on it.”

Turl – https://turtl.co/

ProfileTree – https://www.profiletree.com

Summary:

How to Increase Content Engagement? Reinventing Content Marketing with Nick Mason #OnlineMarketing

Our video interview with Turtl CEO and Founder Nick Mason explores a new approach to content engagement plus the impact this can have on content marketing and on online marketing too.

See also:



















What is Digital Marketing | Digital Marketing Introduction | In Hindi

In this video, we will discuss What is digital marketing? Digital Marketing/Online Marketing Introduction.
What is the Difference between Digital Marketing and Traditional Marketing? And Why Digital Marketing?
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Through the free Introduction to Online Marketing course, you will gain a high level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing and Mobile Marketing, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.

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Ehrlich gesagt sind einige davon keine klassischen Hacks oder Geheimtricks. Das ist auch relativ selten, dass ein Geheimtipp dir bei deiner Online Marketing Strategie helfen wird. Die meisten Online Marketing Tipps und Tricks, die eine Art “Geheimtipps” sind, funktionieren oft nicht mehr ohne weiteres. Es reicht in der Regel

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Wenn du die Customer Journey darstellen willst, dann kannst du dieses Tool nutzen:
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Das Video zur Zielgruppen Definition im Online Marketing findest du hier:

Und Remarketing Kampagnen kannst du nach der Anleitung dieses Videos erstellen:

Für mehr Videos und Anleitungen: Daumen hoch & Abonnieren 🙂

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Ich bin selbstständiger Online Marketing Berater mit über 9 Jahren Erfahrung.
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3 Strategies to Begin Online Marketing

This video provides 3 strategies to begin online marketing for your personal brand or business. Digital marketing does not have to be difficult. Find success using these 3 strategies to begin online marketing to reach more people online. Be sure to LIKE and SHARE this video with your friends.

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Be sure to LIKE and SHARE this video with your friends

Online Marketing Tutorial To Learn Strategies, Tips & Ideas

To learn more online marketing strategies, tips and ideas try our marketing apps http://www.problemio.com

In this video I give an introduction to online marketing. Online marketing is growing every year. In fact, even this video is a part of online marketing. In this video I help you learn about online marketing and provide a solid online marketing tutorial full of tips, ideas and strategies, and at the same time, I suggest that you purchase my own mobile apps. So this video is actually a good example of online marketing.

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Learn online marketing and advertising strategies and techniques. Today, to advertise online, you really need a lot of savvy and a strong strategy. When many new marketers or business owners talk about marketing their business, they discuss posting ads on Twitter and Facebook. That is fine, but that is not nearly enough because despite the online marketing world having very high potential, there is also very strong competition.

For an online marketing strategy to work, the marketer needs to think about all the options available to them and think about how to get the most out of it.

Some options in an online marketing campaign are to get PR and news coverage, SEO/SEM, social marketing and virality, and many other options such as blogging and guest blogging that, if you think about it, have in them all the elements of online marketing that we mentioned previously.

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And here is another online marketing tutorial:

Online Marketing Strategy, Tips And Ideas

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And here is a blog post about how you can still do online marketing by maintaining a blog and how that still remains effective: http://glowingstart.com/blogging-still-work/

Here are a few more marketing tutorials that are similar to this online marketing tips and strategies video. Here is a gigantic marketing playlist:

25 Facebook marketing strategies:

Content marketing strategies:

Facebook marketing book:

Marketing strategy book to reach 1,000,000 people:

Marketing strategies course:

Business card marketing:

Offline marketing strategies:

Twitter marketing tutorial:

How to do SEO keyword research:

Take my full SEO course on Udemy:

Affiliate marketing course:

Why you should not have a private Twitter account:

SEO and social media:

On page SEO tutorial:

Off page SEO tutoria:

How To FAIL FAST In Network Marketing – Online Marketing Training

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If you want to build a successful business online then embrace failure as apart of success. There’s so many people out there that believe it’s one or the other. You either fail or you succeed. The reality is that failure is how you become successful. You can’t skip over the process of failing in order to make a full time income online.

Here’s what you can do…

Go for NO.

Everyone that you talk with will NOT join your business and no matter how many people you talk with the majority will tell you NO. So if you want to recruit a lot of people into your online business then simple get more no’s.

It’s that simple.

There’s no reason to complicate success. If you’re marketing online or building your business using the internet it’s the same thing. You simple need to A) approach more people or B) create more content UNTIL you hit your goal. You will not strike it rich after talking to 10 people or making 10 videos. The time is going to pass anyways so you might as well put in the work NOW so you don’t regret it LATER.

Watch this video for more “online marketing” training, tips & strategies: https://www.youtube.com/watch?v=hJ3n2zeq1Xg

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