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Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search.
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Internet marketing travels at the speed of light. Internet marketing or online marketing refers to marketing and advertising efforts that use the Web to drive direct sales by means of electronic commerce, in addition to sales leads from Web sites or emails.
Whether you have an e-commerce company or a traditional brick-and-mortar business, you need to learn how to successfully market your business online, if you intend to grow your business. Internet marketing play a crucial role in your solution.
Internet marketing is important as increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final purchasing decisions. It enables you to make relations with customers and prospects via regular, low-cost personalized communication.
Some of the reasons why Internet marketing is very important for your business success are as follows:
You don’t have to worry about store opening hours or overtime payments for staff as internet marketing enables you to be open for business around the clock. Customers can browse your online store at any time of the day and place orders when it is convenient for them.
The Internet marketing can be useful for building relationships with customers and increasing customer retention levels. You can begin the relationship with your customers by sending a follow-up email to confirm the transaction and thank the customer, when a customer has purchased a product from your online store. You can maintain your relationship by emailing customers regularly with special, personalized offers. To build a sense of community you can invite customers to submit product reviews on your website.
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Internet marketing is one of the most cost-effective ways of advertising. With just a little amount of money, you can hit a tremendously larger market. Since the WWW is getting fiercer in terms of competition, you have to be more aggressive with your Internet marketing strategy.
Increase product awareness
Customers will buy only that products about which they know. Products that are unknown and unpopular can easily be affronted. Internet marketing can increase product awareness. Through Internet marketing the public can be introduced to the existence of your company, who you are, and what you are offering.
Reach out to a wider and bigger audience
With the constant technological advancements more and more people are gaining Internet access. As almost one-third of the world’s population has access to the Internet, thus through Internet marketing, you can reach more people, both local and international.
Most people are now revolving around the Internet and researching their needs prior to making a purchase. If you want to increase your sales, you must be present online to catch customers since Internet shopping is more convenient and cost-effective on the part of consumers, more and more people are shopping online now.
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Online reputation management or ORM is about improving the business or the brand value online. Your online identity is determined by not only what you post or share, but also what others post about you.
When customers contact for business, a majority of them first checks your reviews online. The greater the number of good reviews you have, the higher is the chances of you getting the business.
How to increase online reputation?
The reviews written by the customers are one important factor to determine a company’s online reputation. Social media, forums, press release and writing blog posts also help to increase online reputation.
This ORM tutorial discusses why orm is needed and how to increase your online reputation.
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