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Introduction To The Marketing Lyfe Podcast Ep.19
Episode 19 of the marketing live podcast. Today we’re going to be going over some marketing things that are going to be happening and my predictions for 2019 as far as the online marketing course goes. I am cranking on a guys, it is taking a lot of time so I wanted it done by the first but obviously it didn’t happen but I’m going to keep cranking on it and hopefully we’ll have it done by the end of this month. So let’s dive into episode Number Nineteen, the 2019 marketing prediction.
So we’re going to over six things today in this podcast. We’re going go over website, facebook ads, Youtube ads, paid ads, email campaigns, and of course quality content and how it trumps content in general. So let’s dive in to this podcast.
Mobile Friendly And Simple Website
So basically going over your website, what is so important about your website? One of the big, big things here in 2019 is obviously mobile usage is continuing to increase. So basically you need to make sure that your website is mobile friendly. You need to make sure it’s clean and simple and it you need to make sure it’s telling your customers what to do. A lot of times companies in general going, they custom code their websites and it just causes grief, pain and heartache. I kid you not guys, I’ve worked with a lot of different companies and everyone that’s come to me has had a crappy website. It’s not mobile friendly, so make sure your clients, make sure your business and everybody’s website is just crushing it, mobile friendly and loads fast.
Targeting The Right Audience With Facebook Ads
The next thing I want to go over his facebook ads. Now, facebook ads, they are going to continue to increase in cost if you’re not being creative, if you’re not targeting the right audiences and if you’re not remarketing to people and if you’re not using video ads, so what do I mean by being creative? Find fun ways to be creative and fun. Be Yourself, be very transparent and make your ads fun, engaging and creative. If you guys want some simple examples, go check out like Russell Brunson. Go check out some of the stuff I’ve posted on my blogs. I’ve, I can show you guys some simple creative ads that work. The best thing is is if you want to find your target audience, go in and schedule and plan out who you’re going to target, so I say be smart with your targeting, be smart with your research and go in and make a game plan and this is going to help lower your cost per conversion and your facebook ads are going to perform better. So if you use the audience insight tool inside of facebook, it’s a simple way that you can learn more about your target audience and you can definitely cut that per conversion down.
Retargeting Facebook And Instagram Audience
The next thing I want to talk about is actually remarketing on facebook and instagram. Basically you need to be going in and retargeting people that have engaged with your content. So what I mean by retargeting, delivering an ad to them, again, that has a different offer of your product or service. So basically anybody that has liked your page is watched your videos, visited any of your websites. Basically you have the ability to go in and re target them. Currently I’m running a campaign that’s retargeting and it’s actually cut the cost per conversion and half, so making sure that your remarketing across all the platforms on facebook and instagram. This is going to help keep your cost per conversion down.
Running Video Ads On Social Media Platforms
The next thing I want to talk about is video ads, so video ads. Basically video ads have been one of the highest converting tools across the board, so if you’re not running video ads over image ads, you need to be testing this and seeing what works best for your business. So a lot of times people are liking to watch videos. Videos are more engaging than actual images in the long run, and it’s also gonna help build brand awareness for your business. So make sure you guys are using video ads for your business to generate leads and sales for your business. And that’s going to wrap up the section on facebook and instagram. Next thing we’re going to be going over Google ads. In my opinion, these things are always going to work if you guys are Super Smart with your keyword research, so keyword research is going in and making sure you’re going after keywords and terms that are relevant to your business, so making sure that you’re using specific key words and being very strategic with how you’re using your keywords is going to be super effective in 2019.
Solopreneur Success Podcast Episode SSP003
Online Marketing for Small Business with Lori Lyons
Marketing remains the lifeblood in every business.
But many business owners forget – or never learn – the absolute #1 thing behind every successful marketing program revealed in today’s episode.
You’ll discover exactly what it is and why it’s key to making sales and getting referrals.
Plus, you’ll also hear…
– Why it’s ok to reinvent yourself
– Why websites are important in the age of social media
– The rewards & dangers of social media for businesses
– The best platform for engagement
– First steps for new business owners
– Why you should push the bruise then bring the healing
– Where to find your first clients
– And an important mindset shift that may be needed for solopreneurs to get to the next level
And a little bonus… Steve and Lori go on a mini-rant about two big gotchas to watch out for in local networking groups.
Our offerings under Regulation D Rule 506(c) are available to accredited investors only.
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Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person’s indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering
The marketplace has changed drastically in the past couple of years and marking has had a big impact in this shift.
The old adage was to buy billboard spots, get in the news paper, or have your advertisement on the bus and the bench.
In today’s market, you can reach millions of people around the world, with targeted audiences that are already looking for your product or service, opposed to being limited to a little part of your town and local marketplace.
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.