Our resident marketing guru and host of Marketing Edge Jason Pantana joins me to share tech and marketing hacks to help improve your efficiency, attract more business and simplify your life and business.
On this first installment with Jason, we focus primarily on Facebook ads and four different videos you absolutely should create.
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Dan Barrett, founder, AdWords Nerds reveals how real estate syndicators can leverage the power of online marketing to increase deal flow, find investors and hence, generate greater traction for their business.
This show starts off with Dan explaining the purpose of online marketing in simple terms. You will hear Dan dispel some common myths and shares some great Tips, Tricks, and Resources which will surely help you kickstart your own online marketing campaign. Do you need to rely on paid traffic in order to connect with your target audience? If yes, how should you structure your promotional videos? Dan reveals that online marketing is a long term gain, and should you focus on building trust before making a sales pitch.
In this show, you will also learn about the different tools that you can use to manage your business. Which is the best CRM for you? We discuss and compare different options like ActiveCampaign, Infusionsoft, and Infusionfuse. You will also learn how Facebook Ads compares to Google Adwords. Are you better off using Facebook Ads when targeting a completely cold audience? We also reveal how you can increase your conversions by running a retargeting campaign on Facebook.
How do you integrate Facebook Ads with a landing page creator like ClickFunnels? How can you have people option directly on the Facebook platform? Is it a good marketing strategy to email your mailing list every day? For all this and much, much more, tune in to our latest show now!
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Years ago, when we were doing business, the Internet didn’t even exist. Before there was an internet, we had things like the yellow pages and phones that we would dial with a rotary dial. The world has changed, and if you don’t have a website for your business, it’s as if you don’t even exist. Your website is the first place that somebody’s going to search to find you so first impressions really do matter.
Marketing online begins with having a name, logo, and a website. Your website needs to look good. Your business has to have a name, and then choosing logos or even the font style that you use are all critically important to your success. When you have a website but didn’t connect those dots through Google, it won’t know how to direct people to you.
You also need to use a SEO, Search Engine Optimization or keywords. When somebody is searching online, they put in keywords like: assisted living, elderly, or senior housing. If your website has the proper keywords and SEO system optimization, and it’s optimized properly, people are going to be able to find you easier. Most people don’t understand that, even in this industry, the ability to be found electronically is critically important to your success.
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