Good Brand Design Isn’t About What You “Like” – Awkward Marketing

Basing your brand design choices on your favorite color from childhood or how you decorate your house is kinda like a restaurant refusing only serving dishes its waiters like or dislike. “Oh, I’m sorry, ma’am! I can’t serve you the salmon because I just don’t like it.”

ABOUT THE SHOW: Awkward Marketing is a business comedy show, hosted by Rachael Kay Albers, blending fun size small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.

ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)

Today, Rachael is back outside the Windy City with her husband, daughter, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at https://www.rkaink.com/

If Donald Trump Was An Online Marketer – Awkward Marketing

If Donald Trump was an online marketer, he’d tell you what a LOSER you were for not buying his program. SAD. It’s Day #5 of Awkward Halloween. We’ve got tricks up our sleeve all week: scary stories of the worst kinds of #AwkwardMarketing you can imagine, brought to you by 5 familiar faces (and some faces you’d rather not see more of).

Enter to win a treat — a $250 Amazon gift certificate + a Marketing Strategy Session with yours truly. Enter here: https://www.rkaink.com/awkward-halloween-trump/

If Carrie Bradshaw Was An Online Marketer – Awkward Marketing

If Carrie Bradshaw was an online marketer, she’d follow and unfollow half of Instagram (much to Charlotte’s chagrin). It’s Day #3 of Awkward Halloween. We’ve got tricks up our sleeve all week: scary stories of the worst kinds of #AwkwardMarketing you can imagine, brought to you by 5 familiar faces.

Enter to win a treat — a $250 Amazon gift certificate + a Marketing Strategy Session with yours truly. Enter here: https://www.rkaink.com/awkward-halloween-carrie/

If Ghostface Was An Online Marketer – Awkward Marketing

If Ghostface was an online marketer, he’d pop up all over the Internet and make you SCREAM by repeatedly asking, “What’s your favorite email address?” THE CALL IS COMING FROM INSIDE YOUR BROWSER. It’s Day #4 of Awkward Halloween. We’ve got tricks up our sleeve all week: scary stories of the worst kinds of #AwkwardMarketing you can imagine, brought to you by 5 familiar faces.

Enter to win a treat — a $250 Amazon gift certificate + a Marketing Strategy Session with yours truly. Enter here: https://www.rkaink.com/awkward-halloween-scream/

If Inigo Montoya Was An Online Marketer – Awkward Marketing

My name is Inigo Montoya, you signed up for my email list, PREPARE TO BUY! It’s Day #2 of Awkward Halloween. We’ve got tricks up our sleeve all week: scary stories of the worst kinds of #AwkwardMarketing you can imagine, brought to you by 5 familiar faces.

Enter to win a treat — a $250 Amazon gift certificate + a Marketing Strategy Session with yours truly. Enter here: https://www.rkaink.com/awkward-halloween-inigo/

If My Mom Was An Online Marketer – Awkward Marketing

If my mom was an online marketer…you’d sign up for her eBook BECAUSE SHE SAID SO. (Seriously guys, she’s not afraid to turn this Internet around.)

It’s Day #1 of Awkward Halloween. We’ve got tricks up our sleeve all week: scary stories of the worst kinds of #AwkwardMarketing you can imagine, brought to you by 5 familiar faces.

And that’s not all! You can enter to win a treat — a $250 Amazon gift certificate + a Marketing Strategy Session with yours truly. Enter here: https://www.rkaink.com/awkward-halloween-mom/